The Korean Business Research Institute has issued the Top 50 most popular Korean drama actor brand reputation rankings in August 2021. As a result, Korean actor Jo Jung Suk topped the ranking, followed by Song Kang and Kim So Yeon in 2nd and 3rd spot, respectively. Check out the complete list below.
“Hospital Playlist” star Jo Jung Suk Leads the Top 50 Most Popular Korean Drama Actor Brand Reputation Rankings in August 2021
The Korea Corporate Reputation Research Institute analyzed 82,348,411 big data of 50 actors from Korean dramas that aired from July 8, 2021, to August 8, 2021. The brand reputation rankings are analyzed based on consumer participation, media, communication, and community indexes. Moreover, compared to 108,050,522 big data of Korean actor brand big data in May 2021, it has decreased by 23.79 percent.
Actor Jo Jung Suk has topped the Korean drama actor brand reputation rankings with a brand reputation index of 4,400,461. Further, the high-ranking phrases in the keyword analysis that related to Jo Jung Suk included “familiar,” “cute,” and “sweet.”
While the terms related to the highest ranking were “Hospital Playlist,” “Jeon Mi Do,” and “Gummy.” Moreover, Jo Jung Suk’s positivity-negativity analysis revealed a positive reactions score of 83.52 percent.
Top 5 most popular Korean drama actors brand reputation rankings in August 2021.
1. Jo Jung Suk
- Brand Participation Index 531,917
- Media Index: 1,427,785
- Communication Index: 1,703,815
- Community Index: 736,944
- Brand Reputation Index of August: 4,400,461
2. Song Kang
- Brand Participation Index: 1,333,461
- Media Index: 934,505
- Communication Index: 1,245,729
- Community Index: 777,245
- Brand Reputation Index of August: 4,290,940
3. Kim So Yeon
- Brand Participation Index: 361,518
- Media Index: 1,321,627
- Communication Index: 1,569,726
- Community Index: 819,798
- Brand Reputation Index of August: 4,072,670
4. Lee Ji Ah
- Brand Participation Index: 412,355
- Media Index: 1,252,088
- Communication Index: 896,145
- Community Index: 881,746
- Brand Reputation Index of August: 3,442,335
5. Han So Hee
- Brand Participation Index: 1,064,606
- Media Index: 818,940
- Communication Index: 1,073,005
- Community Index: 470,291
- Brand Reputation Index of August: 3,426,842
Top 50 Korean drama actors
- Jo Jung Suk
- Song Kang
- Kim So Yeon
- Lee Ji Ah
- Han So Hee
- Jeon Mi Do
- Jang Ki Yong
- Jung Kyung Ho
- Yoo Yeon Seok
- Lee Ha Na
- Uhm Ki Joon
- Park Joo Mi
- Kim Dae Myung
- Seo Hyun Jin
- Lee Tae Gon
- Chae Jong Hyeop
- Ji Sung
- Kim Min Jung
- Kim Dong Wook
- Jung So Min
- Jeon Hye Bin
- GOT7’s Jinyoung
- Lee Sang Yeob
- Song Seung Heon
- Kim Ji Suk
- Hyeri
- Park Ji Hoon
- Yang Hye Ji
- Lee Kyu Hyung
- Sung Hoon
- Tang Joon Sang
- Kang Han Na
- Kim Kyung Nam
- Ko Won Hee
- Lee Ga Ryeong
- Jung Ji So
- Lee Min Young
- Park Gyu Young
- Nam Gyu Ri
- Bae In Hyuk
- Yoon Park
- Jung Jae Young
- Bae In Hyuk
- So Yi Hyun
- Oh Na Ra
- Kim Do Wan
- Kang Min Ah
- Choi Hyun Wook
- Namgoong Min
- Chae Jung An
Is your favorite actor on the list?
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