TOP 50 Korean Variety Show Brand Reputation Rankings in April 2022

On April 3, the Korean Business Research Institute has published the Top 50 most popular Korean variety show brand reputation rankings for April 2022.

April Top 50 Korean Variety Show Brand Reputation Rankings

The Korean Business Research Institute has analyzed 110,065,105 brand big data of the 50 popular entertainment shows in South Korea from March 3, 2022, to April 3, 2022. Compared to 105,092,048 brand big data of variety show brands in March, it increased by 4.73 percent.

MBC’s “How Do You Play?” became the No.1 most popular Korean variety show in April with a brand reputation index of 5,572,479; it has increased by 35.66 since March. In the keyword analysis, the high-ranking phrases of the show contained “Running Man,” “Non-face-to-face-talks,” and “PD.”

Meanwhile, its highest-ranking related terms of the show contained “phone call,” “confront,” and “compete.” In addition, in the positivity-negativity analysis, “How Do You Play” gained positive reactions of 85.31 percent.

Top 5 Most Popular Korean Variety Shows

1. “How Do You Play?”

• Brand Participation Index: 677,096
• Media Index: 916,011
• Communication Index: 1,491,390
• Community Index: 1,585,937
• Audience Index: 902,046

“How Do You Play” brand reputation index increased by 35.66 percent, from 4,107,727 in March to 5,572,479 in April.

2. Running Man

• Brand Participation Index: 980,660
• Media Index: 873,202
• Communication Index: 1,244,952
• Community Index: 1,464,830
• Audience Index: 556,056

“Running Man” brand reputation index increased by 32.60 percent, from 3,861,129 in March to 5,119,700 in April.

3. “Home Alone” (“I Live Alone”)

• Brand Participation Index: 991,297
• Media Index: 756,252
• Communication Index: 818,307
• Community Index: 889,754
• Audience Index: 840,262

“Home Alone” (“I Live Alone”) brand reputation index increased by 8.50 percent, from 3,959,182 in March to 4,295,873 in April.

4. “Knowing Bros” (“Ask Us Anything”)

• Brand Participation Index: 658,586
• Media Index: 960,553
• Communication Index: 920,802
• Community Index: 1,292,816
• Audience Index: 284,206

“Knowing Bros” (“Ask Us Anything”) brand reputation index increased by 39.25 percent, from 2,956,449 in March to 4,116,964 in April.

​5. “Call of the Country”

• Brand Participation Index: 515,812
• Media Index: 724,346
• Communication Index: 978,996
• Community Index: 1,267,550
• Audience Index: 506,629

“Call of the Country” brand reputation index increased by 25.51 percent, from 3,181,740 in March to 3,993,334 in April.

Below are the thirty most popular Korean variety shows from February to April 2022.

April Top 50 Most Popular Korean Variety Shows

1. “How Do You Play?”
2. “Running Man”
3. “Home Alone” (“I Live Alone”)
4. “Knowing Bros” (“Ask Us Anything”)
5. “Call of the Country”
6. “My Golden Kids”
7. “Shooting Stars” (“Kick a Goal”)
8. “Radio Star”
9. “Immortal Songs”
10. “My Little Old Boy”
11. “I Am Solo”
12. “The King of Mask Singer”
13. “2 Days & 1 Night Season 4”
14. “Tuesday Night Is the Best”
15. “You Quiz on the Block”
16. “Hottest Couples”
17. “The Manager”
18. “Master in the House”
19. “National Athletes Are National Athletes”
20. “Same Bed, Different Dreams”
21. “Animal Farm TV”
22. “Unexpected Business”
23. “Hot Singers”
24. “Bountiful Year of Jujeop” (literal translation)
25. “The Number of Countries”
26. “The Return of Superman”
27. “Delicious Guys”
28. “Golden Oldies”
29. “Steel Unit” (The Iron Squad”)
30. “Amazing Saturday”
31. “Midnight Horror Story”
32. “Buddy into the Wild”
33. “Circle House”
34. “Dogs Are Incredible”
35. “Where is My Home”
36. “Sixth Sense”
37. “Naked World History”
38. “The Must-Try Restaurant”
39. “Law of the Jungle – Pioneers”
40. “Boss in the Mirror”
41. “Family Register Mate”
42. “Groom’s Class”
43. “All Table Tennis”
44. “Forsythia Academy”
45. “Dr. Oh’s Golden Clinic”
46. “Welcome, First Time in Korea”
47. “New Family Relations Certificate Godfather”
48. “Talk Pa One 25 O’Clock”
49. “You Must Stop at Least Once”
50. “Ask Us Anything Fortune Teller”

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