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Here Are the TOP 50 Korean Variety Show Brand Reputation Rankings in December 2021

Chian Kim by Chian Kim
December 6, 2021
in Rankings, K-Variety
2
TOP 50 Korean Variety Show Brand Reputation Rankings in December 2021

On December 5, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand-reputation rankings for December 2021. As a result, “Tomorrow’s National Singer” ~ 1st, “Running Man” ~ 2nd, and “How Do You Play” ~3rd. Check out the full list below!

“Tomorrow’s National Singer” is Still Leading the Top 50 Korean Variety Show Brand Reputation Rankings in December 2021

TOP 50 Korean Variety Show Brand Reputation Rankings in December 2021
Top 30 Most Popular Korean Variety Show Brand Reputation Rankings in December 2021. | Brikorea.

The Korean Business Research Institute has analyzed 123,971,852 big data of the 50 popular entertainment shows in South Korea from November 5, 2021, to December 5, 2021. The analysis consists of customer participation, media coverage, interaction, community awareness, and viewership value of 50 popular variety shows. Compared to 110,491,694 big data for variety show brands in November, it increased by 12.20 percent.

TV Chosun’s “Tomorrow’s National Singer” remained on top of the list with a rise of 48.18% in its brand reputation value of 10,873,200 from last month. In the keyword analysis, the high-ranking phrases for “Tomorrow’s National Singer” included “rival battle,” “ratings,” and “semifinals.”

Meanwhile, the highest-ranking for its related terms were “compete,” “confirm,” and “vote.” In addition, the positivity-negativity analysis for “Tomorrow’s National Singer” revealed a positive reactions score of 75.42 percent.

Check out the scores of the top five most popular variety shows in South Korea for December 2021 below.

Top 5 Korean Variety Shows

1. “Tomorrow’s National Singer”

  • Brand participation index: 3,035,270
  • Media index: 2,983,247
  • Communication index: 1,009,383
  • Community index: 1,929,997
  • Audience index: 1,915,304

The brand reputation index rose by 48.14 percent, from 7,339,811 in November to 10,873,200 in December.

2. “Running Man”

  • Brand participation index: 945,738
  • Media index: 1,312,262
  • Communication Index: 1,210,859
  • Community index: 990,162
  • Audience index: 580,770

​​​The brand reputation index rose by 7.19 percent, from 4,701,532 in November to 5,039,790 in December.

3. “How Do You Play?”

  • Brand participation index: 768,165
  • Media index: 996,770
  • Communication index: 497,140
  • Community index: 1,782,486
  • Audience Index 827,906

The brand reputation index rose by 3.10 percent, from 4,725,822 in November to 4,872,466 in December.

4. “Home Alone (I Live Alone)”

  • Brand participation index: 1,314,704
  • Media index: 857,683
  • Communication index: 835,010
  • Community index: 869,712
  • Audience index: 741,408

​​​​The brand reputation index fell by 1.93 percent, from 4,709,292 in November to 4,618,516 in December.

5. “Knowing Bros”

  • Brand participation index: 1,001,638
  • Media index: 865,226
  • Communication index: 804,513
  • Community index: 1,595,630
  • Audience index: 345,990

​​The brand reputation index fell by 4.28 percent, from 4,819,254 in November to 4,612,997 in December.

In addition, here are the top thirty most popular variety show brand-reputation rankings from October to December 2021.

TOP 50 Korean Variety Show Brand Reputation Rankings in December 2021
Korean variety shows brand reputations rankings from October to December 2021. | Brikorea.

Top 50 Most Popular Korean Variety Shows in December 2021

TOP 50 Korean Variety Show Brand Reputation Rankings in December 2021
Top 50 Most Popular Korean Variety Show Brand Reputation Rankings in December 2021. | Brikorea.
  1. Tomorrow’s National Singer
  2. Running Man
  3. How Do You Play?
  4. Home Alone (I Live Alone)
  5. Knowing Bros
  6. My Little Old Boy
  7. Radio Star
  8. Kick a Goal
  9. 2 Days & 1 Night Season 4
  10. Mountain Village Playlist
  11. I Like Friday Nights ( Friday Night is Good)
  12. The King of Mask Singer
  13. Bloody Game
  14. My Golden Kids
  15. We Don’t Bite: Villains in the Countryside
  16. I’m Solo
  17. Divorced Singles
  18. Street Woman Fighter
  19. Immortal Songs
  20. The Soldiers
  21. The Return of Superman
  22. Poongryu – Battle Between the Vocalist
  23. The Managers (Anyway, Go To Work!)
  24. Gayo Stage
  25. Show Me The Money
  26. Delicious Guys
  27. Brave Solo Parenting
  28. Buddy into the Wild
  29. You Quiz on the Block
  30. The Winners
  31. All The Butlers
  32. Doomed Marriage (The Sad Couple)
  33. Golf King
  34. Same Bed, Different Dreams
  35. Baek Jong-won’s Alley Restaurant
  36. The Managers (Anyway, Go To Work!)
  37. Amazing Saturday
  38. Crazy Love X
  39. Save Me! Holmes
  40. Late Night Ghost Talk
  41. Hello Trot
  42. Boss in the Mirror
  43. Let’s Play Soccer 2
  44. Waka Nam
  45. Take Off Your Shoes
  46. Need for Womance
  47. Park Won-sook’s Live Together
  48. Racket Boys
  49. Problem Child in House
  50. Dogs Are Incredible

Are your favorite Korean variety shows on the top list?

Subscribe to the Kpoppost Telegram channel for our latest stories and breaking news.

More to read about Kpop & Kdrama:

  • TOP 50 Korean Variety Star Brand Reputation Rankings in December 2021
  • 6 Exciting Reasons to Watch Korean Drama “Our Beloved Summer” Starring Choi Woo Shik & Kim Da Mi
  • Gong Yoo Finally Launches an Official Instagram Account Following His Debut 20th Anniversary – Have You Followed Him?
  • TOP 100 Korean Star Brand Reputation Rankings in November 2021
  • 10+ New Korean Dramas for You to Watch in December 2021

Source: 1

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Tags: Brand Reputation RankingsBrand Reputation Rankings 2021Home Alone (I Live Alone)How Do You PlayKnowing BrosKvarietyRunning ManTomorrow’s National SingerVariety Show Brand Reputation Rankings
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