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“My Little Old Boy” Leads the Top 50 Korean Variety Show Brand Reputation Rankings in January 2022

Chian Kim by Chian Kim
January 2, 2022
in Rankings, Variety Shows
1
Top 50 Korean Variety Show Brand Reputation Rankings in January 2022

On January 2, the Korean Business Research Institute has published the Top 50 Korean most popular variety show brand reputation rankings for January 2022. Check out the complete list below!

Top 50 Korean Variety Show Brand Reputation Rankings in January 2022

Top 50 Korean Variety Show Brand Reputation Rankings in January 2022
Top 30 Most Popular Korean Variety Show Brand Reputation Rankings in January 2022. | Brikorea.

The Korean Business Research Institute has analyzed 105,958,757 big data of the 50 popular entertainment shows in South Korea from December 2, 2021, to January 2, 2022. Compared to 123,971,852 big data for variety show brands in December 2021, it decreased by 14.53 percent.

“My Little Old Boy” tops the list with a rise of 50.48 percent with a brand reputation value of 5,990,596. The high-ranking phrases in the keyword analysis included “awarded,” “climbing,” and “appearing.”

Meanwhile, its highest-ranking for related terms included “Entertainment awards,” “Hallasan mountain,” and “Kim Jong Kook.” In addition, the positivity-negativity analysis for “My Little Old Boy” revealed a positive reactions score of 83.79 percent.

Top 5 Most Popular Korean Variety Shows

1. “My Little Old Boy”

  • Brand participation index 831,346
  • Media Index 1,483,641
  • Communication Index 1,263,705
  • Community Index 904,374
  • Audience Index 1,507,530

The brand reputation index rose by 50.48 percent, from 3,980,867 in December 2021 to 5,990,596 in January 2022.

2. “How Do You Play?” (Hangout with Yoo)

  • Brand participation index 1,005,833
  • Media Index 1,204,763
  • Communication Index 884,843
  • Community Index 921,470
  • Audience Index 988,544

​​​The brand reputation index rose by 2.73 percent, from 4,872,466 in December 2021 to 5,005,453 in January 2022.

3. “Tomorrow’s National Singer”

  • Brand participation index 903,041
  • Media Index 695,825
  • Communication Index 520,249
  • Community Index 531,546
  • Audience Index 2,323,078

The brand reputation index fell by 54.26 percent, from 10,873,200 in December 2021 to 4,973,739 in January 2022.

4. “Home Alone (I Live Alone)”

  • Brand participation index 1,196,240
  • Media Index 1,210,986
  • Communication Index 804,445
  • Community Index 843,703
  • Audience Index 815,549

​​​​The brand reputation index rose by 5.47 percent, from 4,618,516 in December 2021 to 4,618,516 in January 2022.

5. “Running Man”

  • Brand participation index 1,032,611
  • Media Index 834,583
  • Communication Index 848,983
  • Community Index 837,294
  • Audience Index 667,267

​​The brand reputation index fell by 16.25 percent, from 5,039,790 in December 2021 to 4,220,738 in January 2022.

In addition, check out the top thirty most popular Korean variety show brand reputation rankings from November 2021 to January 2022.

TOP 50 Korean Variety Show Brand Reputation Rankings in January 2022
30 Korean variety shows brand reputations rankings from November to January 2022. | Brikorea.

Top 50 Most Popular Korean Variety Shows in January 2022

TOP 50 Korean Variety Show Brand Reputation Rankings in January 2022
50 Most Popular Korean Variety Show Brand Reputation Rankings in January 2022. | Brikorea.
  1. My Little Old Boy
  2. How Do You Play? (Hangout with Yoo)
  3. Tomorrow’s National Singer
  4. I Live Alone
  5. Running Man
  6. Men on a Mission (Knowing Bros)
  7. Radio Star
  8. King of Mask Singer
  9. 2 Days & 1 Night
  10. Immortal Songs: Singing the Legend
  11. Sing Again
  12. Bloody Game
  13. The Soldiers
  14. Divorced Singles
  15. My Golden Kids
  16. The Return of Superman
  17. Poongryu – Battle Between the Vocalist
  18. You Quiz on the Block
  19. Point of Omniscient Interfere
  20. Gayo Stage
  21. Delicious Guys
  22. Animal Farm TV
  23. I Like Friday Nights
  24. Buddy into the Wild
  25. Brave Solo Parenting: I Raise
  26. Mama the Idol
  27. Law of the Jungle – Pioneers
  28. All The Butlers
  29. Midnight Horror Story
  30. Same Bed, Different Dreams 2: You Are My Destiny
  31. Kick a Goal Season 2
  32. Street Dance Girls Fighter
  33. Amazing Saturday
  34. Where is My Home
  35. Let’s Play Soccer Season 2
  36. Let’s Love Again
  37. Hello Trot
  38. Golf King
  39. I Like to Sing
  40. National Singing Contest
  41. Boss in the Mirror
  42. Liberation Town
  43. Three Meals a Day: Doctors
  44. Dogs Are Incredible
  45. Baek Jong Won’s Alley Restaurant
  46. Crazy Love
  47. Park Won-sook’s Let’s Live Together
  48. House on Wheels: For Rent
  49. Take Off Your Shoes
  50. The Fishermen and the City

So Hallyu fans, what Korean variety shows are you watching now? Share your favorite ones in the comment below.

Subscribe to the Kpoppost Telegram channel for our latest stories and breaking news.

More to read about Kpop & Kdrama:

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  • 8 FUN FACTS About BTS Members Personal Instagram Accounts Here
  • 10+ BEST KDrama Idol Actors with GREAT Acting Skills, Which One You Love Most?
  • Winners of the 2021 SBS Drama Awards
  • 7 NEW Korean Dramas in January 2022 to Add to Your Watch List

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Tags: Brand Reputation Rankings 2022Hangout with YooHow Do You PlayI Live AloneKorean Variety Show Brand Reputation RankingsKorean Variety ShowsMy Little Old BoyRunning ManTomorrow's National Singer
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