TOP 50 Korean Variety Star Brand Reputation Rankings in April 2022

On April 2, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand reputation rankings in April 2022.

April Korean Variety Star Brand Reputation Rankings

The Korean Business Research Institute has analyzed 39,207,747 data of 50 brands of Korean entertainers from March 2 to April 2, 2022. Compared to the March variety stars’ brand big data of 44,596,257, it decreased by 12.08 percent.

Yoo Jae Suk remained on top of the list with a brand reputation index of 2,219,576. In the keyword analysis, Yoo Jae Suk’s high-ranking phrases were “How Do You Play?”, “Running Man,” and “PLAYou.” Meanwhile, his highest-ranking related terms included “release,” “communicate,” and “donate.” In positivity-negativity analysis, Yoo Jae Suk earned 89.90 percent of positive reactions.

Top 5 Most Popular Korean Variety Stars

 1. Yoo Jae Suk

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• Brand Participation Index: 465,848
• Media Index: 481,907
• Communication Index: 665,490
• Community Index: 606,331

Yoo Jae Suk’s brand reputation index increased by 2.64 percent, from 2,162,572 in March to 2,219,576 in April.

2. Lee Seung Gi

• Brand Participation Index: 338,664
• Media Index: 335,261
• Communication Index: 438,636
• Community Index: 531,830

Lee Seung Gi’s brand reputation increased by 31.96 percent, from 1,246,132 in March to 1,246,132 in April.

3. Hong Hyun Hee

• Brand Participation Index: 254,752
• Media Index: 244,223
• Communication Index: 578,675
• Community Index: 494,150

Hong Hyun Hee’s brand reputation decreased by 12.36 percent, from 1,793,567 in March to 1,571,800 in April.

4. Kim Jong Kook

• Brand Participation Index: 222,480
• Media Index: 281,799
• Communication Index: 521,645
• Community Index: 541,304

Kim Jong Kook’s brand reputation increased by 3.41 percent, from 1,515,495 in March to 1,567,227 in April.

5. Kang Ho Dong

• Brand Participation Index: 127,061
• Media Index: 194,369
• Communication Index: 327,303
• Community Index: 643,068

Kang Ho Dong’s brand reputation decreased by 10.28 percent, from 1,439,802 in March to 1,291,800 in April.

Below is the list from February to April variety star brand reputation rankings.

April Top 50 Korean Variety Star Brand Reputation Rankings

1. Yoo Jae Suk
2. Lee Seung Gi
3. Hong Hyun Hee
4. Kim Jong Kook
5. Kang Ho Dong
6. Super Junior’s Kim Heechul
7. Song Ji Hyo
8. Kim Jong Min
9. Shin Dong Yup
10. HaHa
11. Lee Sang Min
12. Seo Jang Hoon
13. Kim Joon Ho
14. Ahn Jung Hwan
15. Kim Sung Joo
16. Park Myung Soo
17. Lee Kwang Soo
18. Lee Soo Geun
19. Kim Dong Hyun
20. Lee Kyung Kyu
21. Kim Gura
22. Kim Min Kyung
23. Heo Jae
24. Lee Dong Gook
25. Jung Hyung Don
26. Park Na Rae
27. Song Eun Yi
28. Lee Chun Soo
29. Kim Young Chul
30. Cha Tae Hyun
31. Jang Doyeon
32. Tak Jae Hun
33. Jo Se Ho
34. Eun Ji Won
35. Kim Yong Man
36. Kim Sook
37. Jeong Jun Ha
38. Song Hae
39. Ji Suk-jin
40. Park Mi Sun
41. Jun Hyun Moo
42. Lee Hyo Ri
43. Noh Wong Chu
44. Shin Bong Sun
45. Kim Jun Hyun
46. Hyun Joo Yup
47. Ahn Young Mi
48. Kim Byung Hyun
49. Yang Se Chan
50. Moon Se Yoon

Is your favorite Korean entertainer on the list?

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