TOP 50 Korean Variety Star Brand Reputation Rankings in February 2022

On February 5, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand-reputation rankings in February 2022.

Song Hae Topped Korean Variety Star Brand Reputation Rankings in February 2022

Song Hae tops the Korean variety star brand reputation rankings in February 2022. | Brikorea.

The Korean Business Research Institute has analyzed 47.854.482 big data of 50 brands of Korean entertainers from January 5 to February 5, 2022. Compared to the January variety stars‘ brand big data of 44.033.743, it increased by 8.68 percent.

This month, Song Hae holds the No.1 most popular Korean variety star with a brand reputation index of 2,792,923, which is significantly rose by 827.82 percent from his score in January. In the keyword analysis, Song Hae’s high-ranking phrases were “Thank You, Everyone,” “National Singing Competition,” and “musical.”

Meanwhile, the highest-ranking related terms were “thank,” “sincere,” and “record.” In addition, Song Hae gained a score of 91.78 percent positive reactions in positivity-negativity analysis.

Top 5 Most Popular Korean Variety Stars

1. Song Hae

Brand participation index: 1,252,338
Media index: 672,839
Communication index: 479,027
Community index: 388,719

Song Hae’s brand reputation index rose by 827.82 percent, from 301,020 in January to 2,792,923 in February.

2. Yoo Jae Suk

Brand participation index: 632,090
Media index: 587,332
Communication index: 532,157
Community index: 778,917

Yoo Jae Suk’s brand reputation index fell by 9.39 percent, from 2,792,762 in January to 2,530,496 in February 2022.

3. Lee Sang Min

Brand participation index: 254,740
Media index: 355,126
Communication index: 357,291
Community index: 838,985

Lee Sang Min’s brand reputation index increased by 23.33 percent, from 1,464,466 in January to 1,806,142 in February.

4. Kim Jong Kook

Brand participation index: 262,156
Media index: 321,034
Communication index: 332,743
Community index: 844,328

Kim Jong Kook’s brand reputation index rose by 22.82 percent, from 1,433,225 in January to 1,760,260 in February.

5. Lee Seung Gi

Brand participation index: 389,587
Media index: 378,292
Communication index: 463,188
Community index: 394,478

Lee Seung Gi’s brand reputation index rose by 22.35 percent, from 1,328,651 in January to 1,625,545 in February.

In addition, below is the list for December, January, and February variety star brand reputation rankings.

December, January, and February top 30 variety star brand reputation rankings. | Brikorea.