TOP 50 Korean Variety Star Brand Reputation Rankings in November 2022

On November 5, the Korean Business Research Institute released the Korean variety star brand reputation rankings in November 2022. So, let’s find out the brand reputation rankings for Korean variety stars in November 2022.

Yoo Jae Suk Tops the List of Korean Variety Star Brand Reputation Rankings in November 2022

The Korean Business Research Institute has analyzed 42,004,101 brand big data of 50 entertainers from October 5, 2022, to November 5, 2022. However, compared to the 47,861,837 entertainers brand big data in October, it decreased by 12.24 percent. As a result, Yoo Jae Suk, Kim Shin Young, Kim Gura, Kim Jong Kook, and Lee Seung Gi ranked in the top five list of Korean variety star brand reputation rankings for most popular Korean entertainers in November 2022.

Yoo Jae Suk remained in the No. 1 place for two consecutive months with a brand reputation index of 1,968,744. However, his score has decreased by 45.68 percent since October.

In the keyword analysis, the national emcee’s top-ranking phrases were “Netflix,” “Kim Jong Kook,” and “Park Soo Hong.” And his top-ranking related terms were “challenge,” “cheer on,” and “talk.” In addition, Yoo Jae Suk’s scored 73.28 percent positive reactions in the positivity-negativity analysis.

Here are the top five most popular variety stars in Korea right now.

Top 5 Korean Variety Star Brand Reputation Rankings

Yoo Jae Suk, Kim Shin Young, Kim Gura, Kim Jong Kook, and Lee Seung Gi

1. Yoo Jae Suk

Brand Participation Index: 320,989
Media Index: 581,302
Communication Index: 468,813
Community Index: 597,639
Yoo Jae Suk’s November brand reputation index decreased by 45.68 percent, from 3,624,461 in October to 1,968,744 in November.

2. Kim Shin Young

Brand Participation Index: 233,975
Media Index: 215,015
Communication Index: 419,553
Community Index: 740,643
Kim Shin Young’s November brand reputation index decreased by 23.58 percent, from 2,105,630 in October to 1,609,185 in November.

3. Kim Gura

Brand Participation Index: 68,771
Media Index: 259,173
Communication Index: 447,901
Community Index: 813,660
Kim Gura’s November brand reputation index increased by 22.55 percent, from 1,297,023 in October to 1,589,506 in November.

4. Kim Jong Kook

Brand Participation Index: 221,244
Media Index: 459,037
Communication Index: 355,434
Community Index: 546,445
Kim Jong Kook’s November brand reputation index decreased by 30.61 percent, from 2,280,058 in October to 1,582,159 in November.

5. Lee Seung Gi

Brand Participation Index: 319,877
Media Index: 360,816
Communication Index: 356,762
Community Index: 409,309
Lee Seung Gi’s November brand reputation index increased by 1.49 percent from 425,560 in October to 1,446,764 in November.