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Here Are the TOP 50 Kpop Boy Group Brand Reputation Rankings for September 2023

Karina by Karina
September 10, 2023
in Boy Groups & Singers, Rankings
0
Here Are the TOP 50 Kpop Boy Group Brand Reputation Rankings for September 2023

On September 9, the Korean Business Research Institute published the latest rankings for the month’s most popular Kpop boy groups. Accordingly, BTS, Seventeen, NCT, EXO, and The Boyz have emerged as the top five most popular Kpop male groups for this month. Check out the most popular male groups in the top 50 Kpop boy group brand reputation rankings in September 2023 below.

Table of Contents

  • September 2023 Kpop Boy Group Brand Reputation Rankings
    • Top 5 Kpop Boy Groups
      • 1. BTS 
      • 2. Seventeen
      • 3. NCT
      • 4. EXO
      • 5. The Boyz
    • Top 50 Kpop Boy Group Brand Reputation Rankings in September 2023

September 2023 Kpop Boy Group Brand Reputation Rankings

The Korean Business Research Institute comprehensively analyzed the brand big data of 61,583,919 boy groups from August 9, 2023, to September 9, 2023. The purpose of this analysis was to evaluate consumer behavior and assess the participation, media coverage, communication, and community engagement indexes for each boy group brand. 

The brand data for this month increased by 7.77% compared to last August’s figures, which totaled 57,141,655. Additionally, the Institute used this big data to determine the rankings of the top Kpop boy groups in September. These rankings were derived from a thorough analysis of consumer participation, media coverage, communication, and community engagement.

Consequently, BTS, Seventeen, NCT, EXO, and The Boyz secured the top five positions as the most popular Kpop boy groups in September 2023.

 Most popular Kpop boy groups in July - September 2023 | Brikorea
 Most popular Kpop boy groups in July – September 2023 | Brikorea

Top 5 Kpop Boy Groups

1. BTS 

  • Brand Participation Index: 314,758
  • Media Index: 2,392,782
  • Communication Index: 2,261,136
  • Community Index: 2,816,774

In September 2023, BTS maintained their top position for the 64th consecutive month in the boy group brand reputation analysis. They scored 7,785,449, an 18.97% increase from the previous month (6,543,983). The Institute conducted link, keyword, and positive/negative ratio analysis to provide insights into BTS’ brand reputation.

The link analysis showed a strong association between the BTS brand and the keywords “intense,” “appearing,” and “donating.” In the keyword analysis, “Jungkook,” “V,” and “Jimin” received significant attention. The positive/negative ratio analysis indicated a highly positive ratio of 93.04%.

2. Seventeen

  • Brand Participation Index: 406,685
  • Media Index: 2,019,046
  • Communication Index: 1,071,920
  • Community Index: 1,857,638

Seventeen maintained their second position in the brand reputation analysis, achieving a brand reputation index of 5,355,287 this month. The latest index represents a growth of 8.30% compared to the index of 4,944,749 recorded in August. The group also received a nomination for Group of the Year at the 2023 MTV VMA.

Notably, the group recently traveled overseas to film PD Na Young Suk’s program, “Youth Over Flowers.” This exhilarating travel variety show tricks unsuspecting cast members into exciting and spontaneous trips.

3. NCT

  • Brand Participation Index: 115,423
  • Media Index: 1,256,940
  • Communication Index: 659,196
  • Community Index: 2,009,603

NCT, who recently made a comeback and released the new single “Golden Age,” ranked third this month. The group gained a brand reputation index of 4,041,162 this month. This index represents a 76.15% increase compared to the brand reputation index of 2,294,215 recorded last August.

Furthermore, SM Entertainment revealed the lineup for “NCT Universe: LASTART.” The seven members chosen for NCT’s new unit are Sion, Yushi, Riku, Sakuya, Daeyoung, Jungmin, and Ryo.

​

4. EXO

  • Brand Participation Index: 104,052
  • Media Index: 850,418
  • Communication Index: 1,337,029
  • Community Index: 1,287,290

In this month’s assessment, EXO’s brand reputation index decreased by 21.73% from August’s index of 4,572,081 to 3,578,789. Despite the drop in brand reputation, EXO members continue to showcase their talents and engage with fans through their individual projects following the group’s comeback with “Cream Soda.”

Three members, Suho, Do Kyung Soo, and Xiumin, actively participate in drama series and movies. Suho will appear in “Arthdal Chronicles” Season 2, following his appearance in “Behind Your Touch.” Do Kyung Soo received a Best Actor Award nomination at the 2023 BFA for his role in “The Moon” movie. Additionally, Xiumin will star in a new comedy-drama called “CEO-dol Mart,” which will be released this month.

In addition to his acting activities, D.O (Do Kyung Soo) recently released a new single titled “I DO.” It serves as a pre-release single ahead of his upcoming solo mini album.

​

5. The Boyz

  • Brand Participation Index: 149,536
  • Media Index: 1,237,792
  • Communication Index: 382,794
  • Community Index: 1,453,888

The Boyz, who recently completed their tour across 12 cities in Asia, earned a brand reputation index of 3,224,010. Compared to the brand reputation index of 2,276,330 last August, it rose by 41.63%. Additionally, they released a special unit performance video for “Passion Fruit.”

Top 50 Kpop Boy Group Brand Reputation Rankings in September 2023

September 2023 Top Kpop Boy Group Brand Reputation Rankings. | Brikorea
September 2023 Top Kpop Boy Group Brand Reputation Rankings. | Brikorea

1. BTS

2. SEVENTEEN

3. NCT

4. EXO

5. THE BOYZ

6. INFINITE

7. ZEROBASEONE

8. Stray Kids

9. Super Junior

10. MONSTA X

11. BtoB

12. ENHYPEN

13. SHINee

14. ASTRO

15. TREASURE

16. WINNER

17. 2PM

18. ONF

19. BIGBANG

20. ATEEZ

21. Highlight

22. TVXQ

23. TXT

24. Wanna One

25. VIXX

26. Pentagon

27. NU’EST

28. NINE.i

29. Shinhwa

30. Omega X

31. SF9

32. BOYNEXTDOOR

33. Teen Top

34. Cravity

35. ATBO

36. P1Harmony

37. VERIVERY

38. Block B

39. FT Island

40. Golden Child

41. GOT7

42. B1A4

43. EPEX

44. P Nation

45. 2AM

46. Withus

47. Ciipher

48. Sechs Kies

49. Tempest

50. DKZ

Did you see your favorite Kpop male group on the list? If so, please let us know in the comments below!

Make sure to follow Kpoppost on Telegram, Facebook, Instagram, Twitter, and Threads for the upcoming brand reputation rankings of Kpop male groups.

More to read:

  • 11 Thrilling NEW Korean Dramas in September 2023
  • “Moving” Actor Kim Do Hoon and Chae Won Bin to Star 2023 KBS Drama Special
  • The FULL Story Behind BB Girls Yujeong and Actor Lee Kyu Han’s Dating Relationship
  • “Taxi Driver” Actress Pyo Ye Jin and UKISS Lee Jun Young in Talks to Lead New Rom-Com Drama
  • 32nd Buil Film Awards 2023: Full List of Nominees Revealed with “Smugglers” Earning Most Nominations
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Tags: Brand Reputation RankingsBrand Reputation Rankings 2023BTSEXOINFINITEKpop boy group brand reputationMonsta XNCTSEVENTEENStray KidsSuper JuniorTHE BOYZZEROBASEONE
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Karina

Karina

Karina is a travel-loving writer, with a passion for reading, music, and writing. As a Kpop and Kdrama website writer, she effortlessly fuses her diverse interests into captivating articles. Through her words, Karina invites readers to embark on exciting journeys, immersing them in the vibrant worlds of Korean entertainment and beyond.

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