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K-POP Post - South Korea's Leading K-pop Media Publication

Top 50 KPop Girl Group Brand Reputation Rankings November 2020

KpopPost Editor by KpopPost Editor(Kpoppost Writer)
PUBLISHED: November 9, 2020 UPDATED: November 9, 2020
in GIRLS GROUP NEWS, News
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The Korean Business Research Institute has published the Top 50 KPop Girl Group Brand Reputation Rankings for November 2020.

Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

KPop Girl Group Brand Reputation Rankings in November 2020

For the analysis, the institute has collected big data of 45,569,915 brands reputation of a Kpop girl group from October 7 to November 7, 2020. Moreover, compared to the 65,915,738 big data of Kpop girl group brand reputation in October, it decreased by 30.87%.

As a result of the analysis, TWICE grabbed the #1 rank. Then, on #2 there is BLACKPINK, followed by MAMAMOO on #3, (G)-IDLE on #4, and Oh My Girl on #5.

Moreover, the results of the high ranking keyword analysis associated with TWICE are ‘I CAN’T STOP ME, YouTube, and Chaeyoung.” In addition to this, the words “surpass, dating, and return” are the highest-ranking related terms. Additionally, In the ratio analysis, it was analyzed with a positive ratio of 64.20%.

Top 5 Girl Group Brand Reputation Rankings

1. TWICE

Brand Index: 5,479,720

Participation Index: 912,152

Media Index: 1,097,360

Communication Index: 1,594,245

Community Index: 1,875,963

In comparison to the brand reputation index of 3,084,198 in October, it rose 77.67 % in November.

2. BLACKPINK

Brand Index:5,295,467

Participation Index: 981,104

Media Index: 1,303,800

Communication Index: 1,585,317

Community Index: 1,425,247

In comparison to the brand reputation index of 6,186,611 in October, it fell 14.40% in November.

3. MAMAMOO

Brand Index: 3,481,954

Participation Index: 303,076

Media Index: 939,160

Communication Index: 905,592

Community Index: 1,334,126

In comparison to the brand reputation index of 3,930,847 in October, it fell 11.42% in November.

4. (G)I-DLE

Brand Index: 2,503,905

Participation Index: 133,008

Media Index: 639,160

Communication Index: 860,106

Community Index: 871,632

In comparison to the brand reputation index of 3,579,643 in October, it fell 30.05% in November.

5. Oh My Girl

Brand Index: 275,740

Participation Index: 275,740

Media Index: 566,080

Communication Index: 930,159

Community Index: 625,828

In comparison to the brand reputation index of 4,401,065 in October, it fell 45.52% in November.

Top 20 KPop Girl Group Brand Reputation

Top 20 KPop Girl Group Brand Reputation Rankings
Top 20 KPop Girl Group Brand Reputation Rankings from September to November 2020
  1. TWICE
  2. BLACKPINK
  3. MAMAMOO
  4. (G)I-DLE
  5. Oh My Girl
  6. IZ*ONE
  7. ITZY
  8. Red Velvet
  9. fromis_9
  10. Weeekly
  11. Lovelyz
  12. LOONA
  13. GFRIEND
  14. WJSN
  15. Weki Meki
  16. Girls’ Generation
  17. cignature
  18. Apink
  19. DreamCatcher
  20. APRIL

Top 50 KPop Girl Group Brand Reputation in November 2020

Top 50 KPop Girl Group Brand Reputation Rankings
Top 50 KPop Girl Group Brand Reputation Rankings in November 2020

Is your favorite Kpop group on the list?

Source: Rekorea

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