The Korean Business Research Institute has published the Top 50 KPop Girl Group Brand Reputation Rankings for November 2020.
Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”
KPop Girl Group Brand Reputation Rankings in November 2020
For the analysis, the institute has collected big data of 45,569,915 brands reputation of a Kpop girl group from October 7 to November 7, 2020. Moreover, compared to the 65,915,738 big data of Kpop girl group brand reputation in October, it decreased by 30.87%.
As a result of the analysis, TWICE grabbed the #1 rank. Then, on #2 there is BLACKPINK, followed by MAMAMOO on #3, (G)-IDLE on #4, and Oh My Girl on #5.
Moreover, the results of the high ranking keyword analysis associated with TWICE are ‘I CAN’T STOP ME, YouTube, and Chaeyoung.” In addition to this, the words “surpass, dating, and return” are the highest-ranking related terms. Additionally, In the ratio analysis, it was analyzed with a positive ratio of 64.20%.
Top 5 Girl Group Brand Reputation Rankings
1. TWICE
Brand Index: 5,479,720
Participation Index: 912,152
Media Index: 1,097,360
Communication Index: 1,594,245
Community Index: 1,875,963
In comparison to the brand reputation index of 3,084,198 in October, it rose 77.67 % in November.
2. BLACKPINK
Brand Index:5,295,467
Participation Index: 981,104
Media Index: 1,303,800
Communication Index: 1,585,317
Community Index: 1,425,247
In comparison to the brand reputation index of 6,186,611 in October, it fell 14.40% in November.
3. MAMAMOO
Brand Index: 3,481,954
Participation Index: 303,076
Media Index: 939,160
Communication Index: 905,592
Community Index: 1,334,126
In comparison to the brand reputation index of 3,930,847 in October, it fell 11.42% in November.
4. (G)I-DLE
Brand Index: 2,503,905
Participation Index: 133,008
Media Index: 639,160
Communication Index: 860,106
Community Index: 871,632
In comparison to the brand reputation index of 3,579,643 in October, it fell 30.05% in November.
5. Oh My Girl
Brand Index: 275,740
Participation Index: 275,740
Media Index: 566,080
Communication Index: 930,159
Community Index: 625,828
In comparison to the brand reputation index of 4,401,065 in October, it fell 45.52% in November.
Top 20 KPop Girl Group Brand Reputation
- TWICE
- BLACKPINK
- MAMAMOO
- (G)I-DLE
- Oh My Girl
- IZ*ONE
- ITZY
- Red Velvet
- fromis_9
- Weeekly
- Lovelyz
- LOONA
- GFRIEND
- WJSN
- Weki Meki
- Girls’ Generation
- cignature
- Apink
- DreamCatcher
- APRIL
Top 50 KPop Girl Group Brand Reputation in November 2020
Is your favorite Kpop group on the list?
Source: Rekorea
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