Top 50 KPop Girl Group Brand Reputation Rankings November 2020

The Korean Business Research Institute has published the Top 50 KPop Girl Group Brand Reputation Rankings for November 2020.

Citing from Rekorea, “Brand reputation index is an index derived from big data brands and analyzed by consumer behavior which is classified into participation value, communication value, media value, and social value. Through brand reputation analysis, it is possible to find out who, where, how, how, why, and how to talk about a brand.”

KPop Girl Group Brand Reputation Rankings in November 2020

For the analysis, the institute has collected big data of 45,569,915 brands reputation of a Kpop girl group from October 7 to November 7, 2020. Moreover, compared to the 65,915,738 big data of Kpop girl group brand reputation in October, it decreased by 30.87%.

As a result of the analysis, TWICE grabbed the #1 rank. Then, on #2 there is BLACKPINK, followed by MAMAMOO on #3, (G)-IDLE on #4, and Oh My Girl on #5.

Moreover, the results of the high ranking keyword analysis associated with TWICE are ‘I CAN’T STOP ME, YouTube, and Chaeyoung.” In addition to this, the words “surpass, dating, and return” are the highest-ranking related terms. Additionally, In the ratio analysis, it was analyzed with a positive ratio of 64.20%.

Top 5 Girl Group Brand Reputation Rankings

1. TWICE

Brand Index: 5,479,720

Participation Index: 912,152

Media Index: 1,097,360

Communication Index: 1,594,245

Community Index: 1,875,963

In comparison to the brand reputation index of 3,084,198 in October, it rose 77.67 % in November.

2. BLACKPINK

Brand Index:5,295,467

Participation Index: 981,104

Media Index: 1,303,800

Communication Index: 1,585,317

Community Index: 1,425,247

In comparison to the brand reputation index of 6,186,611 in October, it fell 14.40% in November.

3. MAMAMOO

Brand Index: 3,481,954

Participation Index: 303,076

Media Index: 939,160

Communication Index: 905,592

Community Index: 1,334,126

In comparison to the brand reputation index of 3,930,847 in October, it fell 11.42% in November.

4. (G)I-DLE

Brand Index: 2,503,905

Participation Index: 133,008

Media Index: 639,160

Communication Index: 860,106

Community Index: 871,632

In comparison to the brand reputation index of 3,579,643 in October, it fell 30.05% in November.

5. Oh My Girl

Brand Index: 275,740

Participation Index: 275,740

Media Index: 566,080

Communication Index: 930,159

Community Index: 625,828

In comparison to the brand reputation index of 4,401,065 in October, it fell 45.52% in November.

Top 20 KPop Girl Group Brand Reputation

1. TWICE
2. BLACKPINK
3. MAMAMOO
4. (G)I-DLE
5. Oh My Girl
6. IZ*ONE
7. ITZY
8. Red Velvet
9. fromis_9
10. Weeekly
11. Lovelyz
12. LOONA
13. GFRIEND
14. WJSN
15. Weki Meki
16. Girls’ Generation
17. cignature
18. Apink
19. DreamCatcher
20. APRIL

Top 50 KPop Girl Group Brand Reputation in November 2020

Is your favorite Kpop group on the list?

Source: Rekorea

More to read about KPOP

• 7 Minimalist and Impressive KPop Idols Tattoos
• 12 Kpop Beauty Trends From The Stage to Everyday Life to Inspire Your Style
• TWICE Is Returning to SBS Running Man After Two Years
• Watch: BLACKPINK LISA Thai Crab Dance on Knowing Bros & Challenge
• Makeup and Beauty Lessons from Blackpink and Selena Gomez Ice Cream MV