TOP 50 Kpop Idol Group Brand Reputation Rankings in July 2023

The Korean Business Research Institute recently revealed the brand reputation rankings for Kpop idol groups in July 2023, featuring the most popular Kpop boy and girl groups. Below, you can explore the top 50 Kpop idol group brand reputation rankings for July 2023.

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BTS Maintains Top Spot in July 2023 Idol Group Brand Reputation Rankings

Most popular Kpop idol groups in July 2023. | Brikorea.

The Korean Business Research Institute conducted a comprehensive analysis of idol group brand reputation, encompassing both boy and girl groups. The study utilized 77,159,626 idol group brand big data extracted from the period between June 18 and July 18, 2023. However, there was a notable 8.07 percent decrease compared to the 83,929,675 idol group brand big data recorded in June.

The institute analyzed the big data to determine the brand reputation index of Kpop idol groups in July 2023. The study evaluated crucial factors, such as brands’ participation, media coverage, communication volume, and community engagement indexes, to establish the rankings.

Based on the comprehensive assessment, BTS, NewJeans, BLACKPINK, IVE, and SEVENTEEN secured the top five positions in the brand reputation rankings list, solidifying their status as the most popular Kpop idol groups in July 2023.

Top 5 Most Popular Kpop Idol Groups

1. BTS

Brand Participation Index: 487,550
Media Index: 989,715
Communication Index: 2,505,291
Community Index: 2,790,849

BTS, the leading Kpop idol group, experienced a 41.88 percent decrease in their brand reputation index, dropping from 11,654,947 in June to 6,773,406 in July. Despite this decline, the group continued to hold the top position in the idol group’s brand reputation rankings for July 2023.

Moreover, in the link analysis, the terms “reveal,” “release,” and “publish” emerged as BTS’s most popular related terms. Additionally, the keyword analysis revealed that “Jungkook,” “J-Hope,” and “Jimin” became the most popular keywords associated with the group.

Furthermore, the positivity-negativity analysis showed that BTS achieved an impressive positive rate of 90.07 percent, demonstrating the overwhelmingly favorable sentiment towards the group.

2. New Jeans

Brand Participation Index: 855,050
Media Index: 1,014,638
Communication Index: 1,486,123
Community Index: 2,616,102

NewJeans, the rookie idol group that recently celebrated their first debut anniversary, achieved a significant milestone in their brand reputation. On July 21, they released their latest mini-album titled “Get Up,” which contributed to their remarkable increase in popularity.

According to the latest data, NewJeans earned a brand reputation index of 5,971,913. The brand value represents a substantial growth of 58.75 percent compared to last June’s brand reputation index, which stood at 3,761,863.

The group’s rapid rise in brand reputation indicates their increasing influence and positive reception among fans and the broader audience. As they continue to make waves in the Kpop industry, NewJeans is undoubtedly a group to watch out for.

3. BLACKPINK

Brand Participation Index: 270,284
Media Index: 481,742
Communication Index: 1,657,347
Community Index: 2,551,126

Kpop girl group BLACKPINK, who recently partnered with Starbucks for limited-edition merchandise, achieved a brand reputation index of 4,960,500 this month. The group’s brand reputation index experienced a slight decrease of 4.78 percent from 5,209,267 in June.

BLACKPINK’s collaboration with Starbucks undoubtedly contributed to their impressive brand reputation this month, solidifying their popularity among fans and the broader audience.

4. IVE

Brand Participation Index: 583,002
Media Index: 731,645
Communication Index: 1,080,191
Community Index: 1,587,845

This month, the sextet Kpop girl group IVE delighted fans with the release of their fun and refreshing single, “I WANT” MV. Despite their exciting comeback, the group experienced a significant decrease in their brand reputation index.

IVE’s brand reputation index for this month stands at 3,982,683, marking a notable decrease of 46.05 percent compared to June’s impressive figure of 7,382,364.

Despite the decline in their brand reputation index, IVE’s new single continues to captivate fans, showcasing the group’s talent and charisma in the competitive Kpop scene.

Exciting news awaits IVE’s fans as the group has confirmed their comeback in the first week of October, promising more captivating performances and music for their dedicated fans.

5. SEVENTEEN

Brand Participation Index: 483,434
Media Index: 710,992
Communication Index: 973,551
Community Index: 1,356,717

Kpop boy group SEVENTEEN achieved a significant milestone as their hit song “Pretty U” earned a gold certification after surpassing 50 million streams. However, the group experienced a slight decrease in their brand reputation index for this month.

According to the latest report, SEVENTEEN’s brand reputation index stands at 3,524,694, showing a decrease of 5.01 percent compared to June’s figure of 3,710,635.

Despite the dip in their brand reputation index, SEVENTEEN’s popularity remains strong, with their music garnering millions of streams and loyal support from fans worldwide.