On November 16, the Korean Business Research Institute published the brand popularity rankings of the top 50 Kpop idol groups for November 2023. Kpop groups BTS, SEVENTEEN, NewJeans, IVE, and RIIZE emerged as the most popular idol groups and dominant influences in these rankings. Please see the complete list of the top 50 Kpop idol group brand reputation rankings.
November 2023 Kpop Idol Group Brand Reputation Rankings
The Korean Business Research Institute collected 73,497,025 idol group brand big data from October 16 to November 16, 2023, focusing on Kpop idol groups. Idol group brand reputation is a brand category analysis that integrates boy and girl groups. Compared to October’s 74,898,688 big data, there was a 1.87% decrease in data points.
The Institute used the collected data for a comprehensive consumer behavior analysis to find the brand reputation index. The brand reputation index was analyzed by measuring consumers’ participation, media coverage, communication, and community indexes for the idol group brand. This analysis discovered each Kpop idol group’s brand reputation index and then used it to determine the rankings.
Based on the result, Kpop idol groups BTS, SEVENTEEN, NewJeans, IVE, and RIIZE dominated the popularity rankings for November 2023.
Top 5 Popular Kpop Boy Groups
BTS emerged as the top-ranked idol group brand in November 2023, solidifying the group’s position as the most popular and cherished brand in the Kpop industry. This achievement highlights the widespread admiration and positive perception associated with BTS.
They are recognized for their remarkable “records,” “breakthroughs,” and notable “entries,” as revealed through link analysis. The link analysis results indicate that BTS is known for achieving remarkable milestones and making a significant impact in the music industry.
Additionally, keyword analysis revealed that the names “Jungkook,” “Billboard,” and “Jimin” were highly associated with the BTS brand. These results indicate that these individuals or their achievements have contributed significantly to BTS’s popularity and reputation.
In the positivity-negativity rate analysis, the positive rate for the BTS brand was 92.94%. This means that the majority of the discussions and sentiments about BTS were positive, while only a small percentage had negative connotations. Overall, BTS had a strong and positive brand reputation in November 2023.
This month, BTS achieved impressive numbers across various indices. With a participation index of 375,830, a media index of 856,693, a communication index of 2,260,878, and a community index of 2,563,675, their collective efforts culminated in a brand reputation index of 6,057,076.
Although this figure represents a slight decrease of 3.56% from October’s brand reputation index of 6,280,605, BTS continues to maintain a solid and influential presence in the industry.
Kpop group Seventeen, known for their recent inspirational speech at the UNESCO Youth Forum, secured the second position this month.
Their exceptional performance is evident through their impressive numbers, including a participation index of 603,484, a media index of 860,084, a communication index of 1,204,365, and a community index of 1,911,607.
These remarkable efforts culminated in a brand reputation index of 4,579,540, marking a significant increase of 26.06% compared to October’s 3,632,737. This notable growth reflects the growing admiration and positive sentiment surrounding Seventeen’s brand.
3. New Jeans
Kpop rookie group NewJeans, nominated in three categories at the 2023 Billboard Awards, maintained their position in third place this month.
They garnered impressive numbers, including a participation index of 496,076, a media index of 596,566, a communication index of 1,586,676, and a community index of 1,388,614. These efforts resulted in a brand reputation index of 4,067,932 for this month.
However, this figure represents a decline of 13.85% compared to October’s brand reputation index of 4,721,727. Despite this decrease, NewJeans continues to showcase their talent and potential as they strive for success at the upcoming Billboard Awards.
Kpop girl group IVE, who has kicked off their first world tour, “Show What I Have,” this November, also maintained a strong position in fourth place.
They achieved a participation index of 544,880, a media index of 690,889, a communication index of 1,233,896, and a community index of 1,420,349. As a result, the group attained a brand reputation index of 3,890,014 for this month.
However, this figure represents a decline of 12.76% compared to October’s brand reputation index of 4,458,788. Despite the decrease, IVE has embarked on their first world tour this November, showcasing their talent and determination.
The rookie kpop boy group RIIZE, who debuted on September 4, 2023, with their hit single “Get the Guitar, “secured the fifth place in the rankings. The septet group garnered a participation index of 438,844, a media index of 576,343, a communication index of 980,950, and a community index of 1,116,409. This month, they achieved a brand reputation index of 3,112,546.
Top 50 Popular Kpop Idol Groups
- LE SSERAFIM
- Stray Kids
- Red Velvet
- Girls’ Generation
- Super Junior
- Oh My Girl
- THE BOYZ
- MONSTA X
- Wanna One
- Girl’s Day
Is your favorite Kpop idol group included in the top 50 list this month? Please share with us in the comments section below!
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