The Korean Business Research Institute reveals its latest brand reputation rankings for Korean actors, with Choo Young Woo topping the list. The rising star followed by renowned actors Lee Jung Jae, Lee Byung Hun, Park Bo Gum, and Jo Yu Ri. These stars make waves with their strong performances in the hit series in which they star. Read on to discover the complete list of the top 100 Korean actor brand reputation rankings for July 2025.
July 2025 TOP 100 Korean Actor Brand Reputation Rankings
The Korean Business Research Institute analyzed an impressive 145,034,155 pieces of data collected between June 22 and July 22, 2025, from 100 actors across dramas, films, and OTT platforms. Despite the overall actor-related big data falling by 10.52% compared to last month, the star power of Choo Young Woo, Lee Jung Jae, Lee Byung Hun, Park Bo Gum, and Jo Yu Ri still shines brightly as they claimed the top five spots.
TOP 5
1. Choo Young Woo
Choo Young Woo leaped to the top this month with an index score of 7,694,868. And it’s no surprise. Viewers can’t get enough of his performances this year in four different series and genres such as “The Tale of Lady Ok,” “The Trauma Code: Heroes on Call,” “Mercy for None,” and “Head Over Heels.”
His recent leading role in the tvN drama “Head Over Heels” has sparked genuine excitement among fans. The actor’s emotional resonance with audiences is clear. His high participation and community scores reflect a vibrant fanbase actively engaging with his content online.
This kind of connection in Korean dramas speaks volumes, and that is what makes Choo the undisputed king of July and crowned as Best New Actor at the 2025 Blue Dragon Series Awards for his outstanding performance in “The Trauma Code: Heroes on Call.”
2. Lee Jung Jae
There’s no one quite like Lee Jung Jae. After his remarkable appearance in “Squid Game 2,” he continues to dominate discussions about top actors with an index score of 7,050,788. His role in the global success of “Squid Game 3” further amplifies his media profile, allowing him to shine across international platforms.
With a big fan base, fans are deeply involved in his work. They discussed everything related to his role in “Squid Game 3” as well as his previous iconic performances in previous seasons. The seasoned actor has continuously proven himself to be an influential figure, both in Korea and abroad.
3. Lee Byung Hun
Lee Byung Hun continues to make a big impact on the industry, with an impressive index score of 6,578,206. His portrayal as the Front Man in “Squid Game” generated a huge buzz, leading to discussions and media features.
This veteran actor has been building a remarkable reputation in the film industry since 1991. Therefore, any projects that he takes on become a must-watch. His new movie “No Other Choice,” directed by the talented director Park Chan Wook of “Decision to Leave,” is one to catch!
4. Park Bo Gum
Park Bo Gum recently captivated audiences with charisma and versatility and earned an index score of 4,663,633. The actor dominated our screens with two back-to-back series: “Life Gives You Tangerines,” and “Good Boy,” that aired for five straight months.
First, he portrayed a strong husband and father figure in “Life Gives You Tangerines.” Then, he showcased his martial art skills as a former boxer-turned-police officer in “Good Boy.” With his appearances in both series—one airing in March and the other in May, ending in July—he kept fans excited and engaged.
5. Jo Yu Ri
Jo Yu Ri’s popularity soared with her role in the hit series, “Squid Game 3.” As a former K-pop idol, she brings along he loyal fan base that keeps social media buzzing.
Additionally, she has a diverse range of talents that have drawn many audiences across the entertainment industry. Her upcoming drama, “Variety,” is sure to make her an even bigger “star.
TOP 100
- Choo Young Woo
- Lee Jung Jae
- Lee Byung Hun
- Park Bo Gum
- Jo Yu Ri
- Park Bo Young
- Cho Yi Hyun
- Lee Jong Suk
- Yim Siwan
- Park Gyu Young
- Go Youn Jung
- Kim So Hyun
- Park Ju Hyun
- Seoh In Ah
- Kang Ha Neul
- Lee Jun Hyuk
- Gong Yoo
- Ryu Kyung Soo
- Jin Young
- Namkoong Min
- Son Suk Ku
- Sim Eun Kyung
- Park Sung Hoon
- Go Min Si
- So Ji Sub
- Jeon Yeo Been
- Cha Kang Yoon
- Won Mi Kyung
- Lee Sun Bin
- Jung Hae In
- Lee Jae In
- Han Ji Min
- Go Soo
- Gong Myung
- Lee Seol
- Song Joong Ki
- Jung Kyung Ho
- Uhm Ji Won
- Lee Je Hoon
- Roh Jae Won
- Kim Hye Soo
- Lee Dong Wook
- Park Seo Joon
- Ma Dong Seok
- Song Ha Yoon
- Bang Minah
- Son Ye Jin
- Wi Ha Joon
- Yoo In Yang
- Kang Hoon
- Chae Soo Bin
- Yoo Hae Jin
- Kim Da Mi
- Ok Taecyeon
- Lee Jin Wook
- Choo Ja Hyun
- Kim Tae Ri
- Oh Na Ra
- Jo Jeong Seok
- Kim Ji Hoon
- Kim Ji Young
- Lee Yi Kyung
- Hyun Bin
- Cha Seung Won
- Lee Joo Young
- Lee Sang Yi
- Kim Woo Bin
- Ahn Jae Wook
- Hwang Jung Min
- Choi Min Sik
- Oh Jung Se
- Yook Sung Jae
- Park Ha-sun
- Song Seung Seon
- Hahm Eun Jung
- Choi Soo Young
- Jungwoo
- Kang Ae Sim
- Jung Joon Ho
- Kim Ji Yeon (WJSN Bona)
- Kim Dong Wook
- Lee Sung Kyung
- Seo Hyeon Woo
- Ryu Hye Young
- Hong Hwa Yeon
- Yang Dong Geun
- Jang Shin Young
- Oh Chang Seok
- Kim Dong Wan
- Heo Seong Tae
- Park Yong Woo
- Jo Yoon Hee
- Park Ji Hu
- Kim Sung Ryung
- Cha Hak Yeon
- Kim Mi Kyung
- Kim Sang Ho
- Huh Joon Ho
- Lee Beom Soo
- Tae Won Seok
What do you think of the new rankings, and did your faves make the cut? Let us know in the comments!
For more Korean brand reputation rankings, click here.
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Source: Brikorea
