Internationally acclaimed girl group XG has officially been named the new G-SHOCK Ambassador, joining Casio’s renowned family of shock-resistant timepieces. Known for their bold style and genre-defying music, XG embodies the same fearless spirit that defines the G-SHOCK brand.
XG Joins Forces with Casio’s G-SHOCK as Global Ambassador
“Every time we see a G-SHOCK, it reminds us of the version of ourselves that chased our dreams and never gave up. G-SHOCK gives us the strength to keep moving forward. XG-SHOCK Let’s Go〜!”
XG.
To celebrate, a special campaign site has launched, featuring electrifying visuals and a dynamic promo video. Under the theme “No Destination,” the video captures XG and G-SHOCK’s shared philosophy. It ventures into the future fearlessly, with style and grit.
The visual direction comes from YAR, a creative team led by renowned Japanese artist YOSHIROTTEN, adding a striking, futuristic edge to the project.
As part of the ongoing collaboration, fans can expect more exclusive visuals, behind-the-scenes content, and special releases, marking a powerful new chapter for G-SHOCK and XG on the global stage.
Unshakable in Spirit, Boundless in Vision — XG and G-SHOCK Redefine Limits Together
Formed by JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA, XG debuted in March 2022 with their hard-hitting single “Tippy Toes.” Since then, the group has been breaking barriers worldwide — from topping Billboard’s “Hot Trending Songs Powered by Twitter” to gracing the cover of Billboard magazine as the first Japanese girl group to do so.
Their meteoric rise reached new heights in 2025 with a groundbreaking performance at the Coachella Valley Music and Arts Festival. This milestone was part of their massively successful XG 1st WORLD TOUR “The first HOWL,” which spanned 47 performances across 35 cities in 18 countries — culminating in a sold-out finale at Tokyo Dome, where 50,000 fans celebrated their journey.
What sets XG apart is their self-defined sound: X-POP. Simon (JAKOPS) describes it as a genre that defies the usual J-POP or K-POP labels. Their fearless individuality and bold identity echo G-SHOCK’s legendary DNA. It’s tough, unshakable, and uniquely stylish. This shared spirit made the partnership feel like a perfect match and led to XG being named G-SHOCK Ambassador.
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