Yoo Jae Suk Leads July Variety Star Brand Reputation Rankings

The Korean Business Research Institute has released the top 50 most popular Korean variety star brand reputation rankings for July 2021. Yoo Jae Suk remains in the first place, followed by Lee Kwang Soo, Kim Jong Kook in the following positions.

Top 50 Most Popular Korean Variety Star Brand Reputation Rankings for July 2021

The Korea Corporate Reputation Research Institute has analyzed 28,158,202 big data of 50 brands of popular variety stars from June 3, 2021, to July 3, 2021. Moreover, the analysis consists of customer engagement, media coverage, interaction, and community awareness indexes of 50 popular entertainers. Compared to 26,117,271 big data for variety star brands in June, it increased by 7.81%.

Yoo Jae Suk’s brand reputation in July increased 11.44 percent from last month. With a brand reputation index of 2,029,824, he remains on the top of the rank this month. In addition, Yoo Jae Suk’s positivity-negativity analysis showed a positive reaction rate of 85.70 percent.

Further, the high-ranking phrases in keyword analysis related to Yoo Jae Suk included “Running Man,” “Lee Kwang Soo,” and “MSG Wannabe.” While “release,” “reunite,” and “advertise” were among his high-ranking related terms.

In second place, Kim Jong Kook has a brand reputation index of 1,725,163, with an increase of 57.07 percent from June. Then, Lee Kwang Soo is in third place with a brand reputation of 1,219,596, which increased 64.68 percent from last month.

Here are the top 30 Korean variety star brand reputations rankings from May to July 2021.

Top 5 Korean variety stars brand reputation.

1. Yoo Jae Suk

Brand Participation Index: 572,392

Media Index: 549,928

Communication Index: 429,314

Community Index: 478,190

July’s Brand Reputation Index: 2,029,824

Compared to the Brand Reputation Index of 2,292,066 in June, it decreased by 11.44 percent.

2. Kim Jong Kook

Brand Participation Index: 227,795

Media Index: 307,657

Communication Index: 555,434

Community Index: 634,278

July’s Brand Reputation Index: 1,725,163

Compared with the Brand Reputation Index of 1,098,371 in June, it increased by 57.07 percent.

3. Lee Kwang Soo

Brand Participation Index: 450,646

Media Index 362,172

Communication Index 212,855

Community Index 193,923

July’s Brand Reputation Index: 1,219,596

Compared with the Brand Reputation Index of 740,604 in June, it increased by 64.68 percent.

4. Kang Ho Dong

Brand Participation Index: 216,053

Media Index 236,514

Communication Index 326,972

Community Index 356,014

July’s Brand Reputation Index: 1,135,553

Compared to the Brand Reputation Index of 869,459 in June, it increased by 30.60 percent.

5. Park Myung Soo

Brand Participation Index: 74,580

Media Index 143,258

Communication Index 347,358

Community Index 478,997

July’s Brand Reputation Index: 1,044,193.

Compared with the brand reputation index of 877,464 in June, it increased by 19.00 percent.

Top 50 Korean variety star brand reputation rankings in July 2021.

1. Yoo Jae Suk
2. Kim Jong Kook
3. Lee Kwang Soo
4. Kang Ho Dong
5. Park Myung Soo
6. Ahn Jung Hwan
7. Super Junior’s Kim Heechul
8. Kim Gook Jin
9. Song Ji Hyo
10. Lee Sang Min
11. Kim Gura
12. Lee Young Ja
13. HaHa
14. Kim Jong Min
15. Shin Dong Yup
16. Lee Kyung Kyu
17. Lee Soo Geun
18. Yoon Jong Shin
19. Seo Jang Hoon
20. Yoo Hee Yeol
21. Jung Joon Ha
22. Ji Suk Jin
23. Park Mi Sun
24. Kim Sung Joo
25. Jun Hyun Moo
26. Kim Yong Man
27. Cha Tae Hyun
28. Kim Joon Ho
29. Kim Sook
30. Jung Hyung Don
31. Jang Doyeon
32. Jo Se Ho
33. Eun Ji Won
34. Lee Hyori
35. Noh Hong Chul
36. Kim Young Chul
37. Yang Se Hyung
38. Kim Jun Hyun
39. Kim Shin Young
40. Tak Jae Hun
41. Kim Byung Man
42. Park Na Rae
43. Choi Yang Rak
44. Song Hae
45. Lee Hwi Jae
46. Song Eun Yi
47. Yang Se Chan
48. Ahn Young Mi
49. Ji Sang Ryeol
50. Moon Se Yoon

Is your favorite Korean variety star on the list?

Source: 1

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