The Korean Business Research Institute has released May Variety Star Brand Reputation Rankings. On top three most popular variety stars there are Running Man’s stars; Yoo Jae Suk, Lee Kwang Soo, and Kim Jong Kook. Moreover, Yoo Jae Suk has maintained his place on top of May variety star brand reputation rankings. His position was followed by Lee Kwang Soo and Kim Jong Kook at the second and third places consecutively. Check out for most popular variety star in Korea for May 2021.
Yoo Jae Suk, Lee Kwang Soo, Kim Jong Kook Topped May Variety Star Brand Reputation Rankings
The Korea Corporate Reputation Research Institute has analyzed 29,476,762 big data of 50 brands of popular variety stars from April 1, 2021, to May 1, 2021. Moreover, the analysis consists of customer engagement, media coverage, interaction, and community awareness indexes of 50 famous entertainers. Compared to 26,655,367 big data for variety star brands in April, it increased by 10.58%.
Yoo Jae Suk managed to defend his place at the top of the list this month. With a brand reputation index of 2,118,591, he got a 6.51 percent increase in his score in April.
Moreover, “Come Back Home,” “You Quiz,” and “MSG Wannabe” were among Yoo Jae Suk’s high-ranking words. While “put into practice,” “confess,” and “donate” were among his high-ranking related terms. The star’s positivity-negativity analysis showed a positive reaction rate of 83.55 percent.
Lee Kwang Soo has climbed to second place in the rankings after a remarkable 125.86 percent increase in his score from last month. For May, his brand reputation index was 1,613,236.
You might want to read: Lee Kwang Soo is Leaving ‘Running Man’ after 11 Years Together
Furthermore, Kim Jong Kook came third for the month, with a brand reputation index of 1,207,951, with an increase of 34.14 percent from April.
Top 5 Most Popular Variety Star in May 2021
1. Yoo Jae Sok
Brand Participation Index: 512,322
Media Index: 503,680
Communication Index: 510,106
Community Index: 592,483
As a result, May’s Brand Reputation Index: 2,118,591.
Compared to the brand reputation index of 1,989,056 in April, it increased by 6.51%.
2. Lee Kwang Soo
Brand Participation Index: 663,732
Media Index: 277,760
Communication Index: 345,631
Community Index: 326,113
As a result, May’s Brand Reputation Index: 1,613,236.
Compared to the brand reputation index of 714,267 in April, it increased by 125.86%.
3. Kim Jong Kook
Brand Participation Index: 312,214
Media Index: 242,880
Communication index 402,066
Community Index 250,791
As a result, May’s Brand Reputation Index: 1,207,951.
Compared to the brand reputation index of 900,491 in April, it increased by 34.14%.
4. Park Myung Soo
Brand Participation Index: 93,034
Media Index: 274,560
Communication index 434,274
Community index 260,435
As a result, May’s Brand Reputation Index: 1,062,303.
Compared to the brand reputation index of 804,488 in April, it increased by 32.05%.
5. Kang Ho Dong
Brand Participation Index: 120,386
Media Index: 299,200
Communication Index: 337,854
Community Index: 292,285
As a result, May’s Brand Reputation Index: 1,049,725.
Compared to the brand reputation index of 871,815 in April, it increased by 20.41%.
Check out for the top 30 this month
1. Yoo Jae Suk
2. Lee Kwang Soo
3. Kim Jong Kook
4. Park Myung Soo
5. Kang Ho Dong
6. Kim Sung Joo
7. Super Junior’s Kim Heechul
8. Kim Gura
9. Shin Dong Yup
10. Cha Tae Hyun
11. Lee Soo Geun
12. Seo Jang Hoon
13. Yoo Hee Yeol
14. Lee Kyung Kyu
15. Tak Jae Hoon
16. Ahn Jung Hwan
17. Kim Joon Ho
18. Jo Se Ho
19. Kim Jong Min
20. Kim Gook Jin
21. Yoon Jong Shin
22. Song Ji Hyo
23. Choi Yang Rak
24. Lee Sang Min
25. Moon Se Yoon
26. Kim Shin Young
27. Jun Hyun Moo
28. Kim Sook
29. Jang Do Yeon
30. Song Hae
Is your favorite variety star on the list?
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