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KPOPPOST

Yoo Jae Suk, Lee Kwang Soo, Kim Jong Kook Topped May Variety Star Brand Reputation Rankings

KpopPost Editor by KpopPost Editor
May 7, 2021 - Updated on May 8, 2021
in Variety Shows
2
Yoo Jae Suk, Lee Kwang Soo, Kim Jong Kook May Variety Star Brand Reputation Rankings

The Korean Business Research Institute has released May Variety Star Brand Reputation Rankings. On top three most popular variety stars there are Running Man’s stars; Yoo Jae Suk, Lee Kwang Soo, and Kim Jong Kook. Moreover, Yoo Jae Suk has maintained his place on top of May variety star brand reputation rankings. His position was followed by Lee Kwang Soo and Kim Jong Kook at the second and third places consecutively. Check out for most popular variety star in Korea for May 2021.

Table of Contents

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  • Yoo Jae Suk, Lee Kwang Soo, Kim Jong Kook Topped May Variety Star Brand Reputation Rankings
    • Top 5 Most Popular Variety Star in May 2021
      • 1. Yoo Jae Sok
      • 2. Lee Kwang Soo
      • 3. Kim Jong Kook
      • 4. Park Myung Soo
      • 5. Kang Ho Dong
    • Check out for the top 30 this month
      • More to read about KPop:

Yoo Jae Suk, Lee Kwang Soo, Kim Jong Kook Topped May Variety Star Brand Reputation Rankings

The Korea Corporate Reputation Research Institute has analyzed 29,476,762 big data of 50 brands of popular variety stars from April 1, 2021, to May 1, 2021. Moreover, the analysis consists of customer engagement, media coverage, interaction, and community awareness indexes of 50 famous entertainers. Compared to 26,655,367 big data for variety star brands in April, it increased by 10.58%.

Yoo Jae Suk managed to defend his place at the top of the list this month. With a brand reputation index of 2,118,591, he got a 6.51 percent increase in his score in April.

Moreover, “Come Back Home,” “You Quiz,” and “MSG Wannabe” were among Yoo Jae Suk’s high-ranking words. While “put into practice,” “confess,” and “donate” were among his high-ranking related terms. The star’s positivity-negativity analysis showed a positive reaction rate of 83.55 percent.

Lee Kwang Soo has climbed to second place in the rankings after a remarkable 125.86 percent increase in his score from last month. For May, his brand reputation index was 1,613,236.

You might want to read: Lee Kwang Soo is Leaving ‘Running Man’ after 11 Years Together

Furthermore, Kim Jong Kook came third for the month, with a brand reputation index of 1,207,951, with an increase of 34.14 percent from April.

Top 5 Most Popular Variety Star in May 2021

1. Yoo Jae Sok

View this post on Instagram

A post shared by 유 퀴즈 온 더 블럭 (@youquizontheblock)

Brand Participation Index: 512,322

Media Index: 503,680

Communication Index: 510,106

Community Index: 592,483

As a result, May’s Brand Reputation Index: 2,118,591.

Compared to the brand reputation index of 1,989,056 in April, it increased by 6.51%.

2. Lee Kwang Soo

View this post on Instagram

A post shared by 이광수 (@masijacoke850714)

Brand Participation Index: 663,732

Media Index: 277,760

Communication Index: 345,631

Community Index: 326,113

As a result, May’s Brand Reputation Index: 1,613,236.

Compared to the brand reputation index of 714,267 in April, it increased by 125.86%.

3. Kim Jong Kook

View this post on Instagram

A post shared by Jk (@kjk76)

Brand Participation Index: 312,214

Media Index: 242,880

Communication index 402,066

Community Index 250,791

As a result, May’s Brand Reputation Index: 1,207,951.

Compared to the brand reputation index of 900,491 in April, it increased by 34.14%. 

4. Park Myung Soo

View this post on Instagram

A post shared by 박명수(G-park) (@dj_gpark)

Brand Participation Index: 93,034

Media Index: 274,560

Communication index 434,274

Community index 260,435

As a result, May’s Brand Reputation Index: 1,062,303.

Compared to the brand reputation index of 804,488 in April, it increased by 32.05%.

5. Kang Ho Dong

View this post on Instagram

A post shared by tvN 신서유기 (@tvnbros)

Brand Participation Index: 120,386

Media Index: 299,200

Communication Index: 337,854

Community Index: 292,285

As a result, May’s Brand Reputation Index: 1,049,725.

Compared to the brand reputation index of 871,815 in April, it increased by 20.41%.

Check out for the top 30 this month

1. Yoo Jae Suk

2. Lee Kwang Soo

3. Kim Jong Kook

4. Park Myung Soo

5. Kang Ho Dong

6. Kim Sung Joo

7. Super Junior’s Kim Heechul

8. Kim Gura

9. Shin Dong Yup

10. Cha Tae Hyun

11. Lee Soo Geun

12. Seo Jang Hoon

13. Yoo Hee Yeol

14. Lee Kyung Kyu

15. Tak Jae Hoon

16. Ahn Jung Hwan

17. Kim Joon Ho

18. Jo Se Ho

19. Kim Jong Min

20. Kim Gook Jin

21. Yoon Jong Shin

22. Song Ji Hyo

23. Choi Yang Rak

24. Lee Sang Min

25. Moon Se Yoon

26. Kim Shin Young

27. Jun Hyun Moo

28. Kim Sook

29. Jang Do Yeon

30. Song Hae

Is your favorite variety star on the list?

More to read about KPop:

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  • 10 Reasons to Watch EXO Chanyeol Film “The Box” The Box Office No.1
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