Ready for a fresh Korean variety show that feels like a cozy retreat? Get ready for “Jae-seok’s B&B Rules!” (유재석 캠프), a new Korean variety show coming to Netflix. Featuring Korean stars like Yoo Jae-suk, Lee Kwang-soo, and Byeon Woo-seok, this highly anticipated Korean variety show is already making huge waves across the Hallyu world.
Want to know what all the excitement is about? Let’s explore everything we know so far about this must-watch show!
“Jae-seok’s B&B Rules!”: The New Korean Variety Show on Netflix You Can’t Miss in 2026
Netflix’s “Jae-seok’s B&B Rules!” invites you to a warm, playful guesthouse filled with laughter, friendship, and unforgettable moments. The show is set to be a standout in 2026. Here are six things you need to know about the show.
1. What is “Jae-seok’s B&B Rules!”?
This is not your typical guesthouse show. The concept is a fun twist on reality TV where guests check in for a memorable stay at a camp-style B&B.
The show’s intriguing motto gives you a hint of the fun to come: “The guest is king—and Yoo Jae-seok is also king.”
You can expect hilarious chats, fun games, and real connections. It’s all about creating laughter and empathy between the host, his staff, and the visitors who come to stay.
2. The Nation’s MC Becomes a Guesthouse Owner
The “Nation’s MC,” Yoo Jae-suk, is a legend. For over 30 years, we’ve seen him do almost everything in the entertainment world. But now, he’s trying something new.
For the first time ever in his career, he will run a guesthouse. You’ll see a whole new side of him as he manages the property, handles guests, and maybe even lays down a few funny rules.
3. An All-Star Team of Camp Keepers
Yoo Jae-suk won’t be running this B&B alone. He’s assembled an incredible team to help as his “camp keepers,” and the “Jae-seok’s B&B Rules” cast is a dream come true for fans.
First, Lee Kwang-soo is reuniting with his longtime partner and fan-favorite from “Running Man”! Their hilarious chemistry is the real deal, so you know their banter is going to be top-tier.
Adding to the fun is the breakout star Byeon Woo-seok from “Lovely Runner.” He will bring his own unpredictable charm and fresh energy to the group in his first-ever fixed reality show role.
But the excitement doesn’t stop there. The team is still adding staff members and guests.
So expect some fun surprises! This cast promises lively chemistry and a fun, dynamic team atmosphere that will bring lots of laughs.
4. Director Who Masters Guesthouse Variety
Director Jung Hyo-min, known for JTBC’s “Hyori’s Bed and Breakfast” and Netflix’s “Kian’s Bizarre B&B,” will bring his signature expertise to the upcoming guesthouse-themed variety show once again.
He is known for capturing a warm, cozy vibe where genuine relationships and heartfelt moments shine. With his touch, you can expect a well-crafted show that balances fun with touching interactions.
5. Fans Are Already Lining Up!
The hype for this show is absolutely real. Before filming even began, Netflix put out a call for people to apply to be guests at the B&B.
The response was massive. An incredible 55,000 teams applied for a chance to be on the show! This just proves how excited everyone is to see this new Korean variety show and its amazing cast in action.
6. When Can You Check In?
So, when can you finally watch this new variety show?
Mark your calendars for 2026, because “Jae-seok’s B&B Rules!” will stream exclusively on Netflix. The show will be released globally, so fans all over the world can join in on the fun at the same time.
With a legendary host and a dream team cast, “Jae-seok’s B&B Rules!” is set to be a huge hit.
So, what kind of hilarious chaos are you expecting when these three take charge of a guesthouse? Please share with us in the comments below.
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