Actor Son Suk Ku, K-Drama “Heavenly Ever After” Lead Brand Reputation Rankings This May

Korean actor Son Suk Ku and his ongoing rom-com fantasy drama “Heavenly Ever After” dominated the drama and actor brand reputation rankings for May 2025. Discover the complete lists for this month’s rankings below!

May 2025 Korean Drama & Actor Brand Reputation Rankings

The Korean Business Research Institute analyzed 65,497,088 brand big data points from 50 actors appearing in dramas from April 6 to May 6, 2025. Compared to 59,850,135 drama actor brand big data from April, it increased by 9.44 percent. Using the latest brand big data, the institute conducted a consumer behavior analysis to determine the brand reputation indexes for actors and dramas.

According to the results, Son Suk Ku, Kim Hye Ja, Go Yoon Jung, Park Eun Bin, and Lee Jun Young dominated the top five spots in the May 2025 Korean dram actor brand reputation rankings.

Actor Son Suk Ku, currently starring as Ko Nak Joon in the ongoing K-drama “Heavenly Ever After,” claimed first place this month with a brand reputation index of 3,778,212. In link analysis, his top related terms were “reunite,” “choose,” and “perform passionately.” Meanwhile, keyword analysis revealed his top keywords were “Heavenly Ever After,” “Kim Hye Ja,” and “Han Ji Min.” Additionally, the actor earned a positive score of 90.84 percent in the positivity-negativity analysis.

Veteran actress Kim Hye Ja followed closely in second place with a brand reputation index of 3,771,247. Goo Youn Joong of “Resident Playbook” secured third place with a brand reputation index of 3,612,822.

Park Eun Bin of “Hyper Knife” dropped to the fourth with a brand reputation index of 3,128,250 this month. Finally, Lee Jun Young, who appeared in two captivating K-dramas—“Weak Hero Class 2“ and “Pump Up the Healthy Love“ (also known as “24-Hour Health Club”)—rounded out the top five with a brand reputation index of 2,773,596.

TOP 50 Korean Drama Actors

Check out the top 50 most popular Korean drama actors for May 2025 below.

1. Son Suk Ku
2. Kim Hye Ja
3. Go Yoon Jung
4. Park Eun Bin
5. Lee Jun Young
6. Park Ji Hoon
7. Jung Jun Won
8. Shin Si Ah
9. Roh Jeong Eui
10. Kang You Seok
11. Moon Ga Young
12. Lee Joo Bin
13. Kim Ji Yeon (WJSN Bona)
14. Ryeoun
15. Han Ji Min
16. Choi Hyun Wook
17. Gong Seung Yeon
18. Lee Da Hee
19. Shin Min Ah
20. Han Ye Ji
21. Uhm Ji Won
22. Jung Eun Ji
23. Park Gyeong Gyu
24. Kim Yo Han
25. Lee Dong Wook
26. Park Hae Soo
27. Lee Je Hoon
28. Bae Na Ra
29. Kim Dong Jun
30. Lee Jung Eun
31. Ahn Jae Wook
32. Han Groo
33. Kim Min Ho
34. Yook Sung Jae
35. Sul Kyung Gu
36. Lee Chae Min
37. Choi Min Young
38. Lee Kwang Soo
39. Oh Dae Hwan
40. Sun Won Ji
41. Lee Hee Joon
42. Nam Tae Woo
43. Lee Sun Bin
44. Kim Dae Myung
45. Song Jin Woo
46. Jang Hyun Sung
47. Oh Na Ra
48. Oh Young Sil
49. Yoo Su Bin
50. Choi Dae Chul

TOP 19 Korean Dramas

1. “Heavenly Ever After”
2. “The Haunted Palace”
3. “For Eagle Brothers”
4. “Resident Playbook”
5. “Cinderella Game”
6. “The Art of Negotiation”
7. “New Recruit Season 3”
8. “Weak Hero Class 1”
9. “The Potato Lab”
10. “Desperate Mrs. Seonju”
11. “The Divorce Insurance”
12. “Karma”
13. “Good Luck!”
14. “Crushology 101”
15. “Pump Up the Healthy Love” / “24-Hour Health Club”
16. “Hyper Knife”
17. “Villains Everywhere”
18. “My Dearest Nemesis”
19. “Dear M”

Please check out other Brand Reputation Rankings for May 2025 here.

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