In October 2024, Spotify announced that BABYMONSTER has been selected as the newest RADAR KOREA artist.
RADAR: How Spotify Supports Emerging Artists
Spotify’s RADAR program is a global initiative to support emerging artists on their journey to superstardom. By providing tailored resources, RADAR helps artists at every stage of their development. Not only that, but RADAR also strengthens the artists’ connections with fans and new listeners.
Since its inception in 2020, RADAR has spotlighted over 900 rising talents worldwide, including now international sensations such as The Kid LAROI, Lauv, Tyla, and Lil Baby. In South Korea, the program has elevated artists like NMIXX, Huh, LE SSERAFIM, Zior Park, and RIIZE.
Globally, RADAR artists have thrived under the program. They have been featured on more than 5,000 Spotify editorial playlists and, on average, seen a 40% increase in monthly listeners and a 30% growth in streams six months after becoming RADAR artists.
“The RADAR KOREA program bolsters Spotify’s mission of helping artists break through to global audiences by connecting them with new listeners worldwide.”
Jungjoo Park, Spotify’s Head of Music, Korea.
SPOTIFY Chooses BABYMONSTER as the Newest RADAR KOREA Artist
![[Image] Spotify welcomes ‘BABYMONSTER’ as its newest RADAR KOREA artist](https://www.kpoppost.com/wp-content/uploads/2024/10/Image-Spotify-welcomes-‘BABYMONSTER-as-its-newest-RADAR-KOREA-artist.jpg)
BABYMONSTER quickly captured attention with their powerful performances and unique, edgy sounds, as seen with their hit songs like “BATTER UP” and “SHEESH.”
For their entry into RADAR, Spotify will support BABYMONSTER with its best-in-class editorial support and a bespoke campaign to further broadcast their talent and colors in the global music scene. In addition to fueling the discovery of the group’s music on playlists such as RADAR KOREA, Spotify will also release exclusive content on its K-Pop ON! Spotify YouTube channel.
“We are excited to welcome BABYMONSTER into RADAR, and can’t wait to see them continue to captivate even more fans with their incredible talent and charisma.”
Jungjoo Park, Spotify’s Head of Music, Korea.
BABYMONSTER at RADAR LIVE in Seoul
Moreover, fans can also look forward to catching BABYMONSTER at RADAR LIVE this November.
An initiative under the RADAR program, RADAR LIVE, aims to broadcast RADAR Korea artists to a broader audience through interactive experiences.
RADAR LIVE is set to be held in Seoul and live-streamed for fans and listeners worldwide. Listeners can stay tuned to @SpotifyKR on Instagram for updates and more details on BABYMONSTER’s RADAR campaign.
The Growth of BABYMONSTER
As of October 2024, BABYMONSTER has over 7 million monthly listeners and 2.6 million followers on Spotif. The group successfully amasses fans from around the world in their rookie year. Just months after their debut, BABYMONSTER’s “SHEESH” ranked #5 on Spotify’s Global Impact List for South Korea, which recognizes the tracks by local artists that made the most global impact in the first half of 2024. Additionally, the track is their most-streamed song on Spotify to date, followed by “BATTER UP” and “LIKE THAT.”
“We are honored to be part of Spotify’s RADAR KOREA program and thrilled for the opportunity to reach more listeners across the globe. This is just the beginning of our journey, and we can’t wait to share more of our music with the world.”
BABYMONSTER.
For now, MONSTIEZ are all excited waiting for BABYMONSTER comeback!
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