BLACKPINK’s Jennie is back, and this time, it’s bigger than ever. With her debut studio album, “Ruby,” the global superstar has officially stepped into her own spotlight—earning high praise from both the GRAMMYs and NME as a must-hear album of 2025. Packed with artistic depth, genre-defying soundscapes, and A-list collaborations, Jennie’s “Ruby” is more than just a K-pop release—it’s a cultural and musical statement.
But what makes this album such a groundbreaking release? Check out all the good things GRAMMYs and NME said about BLACKPINK Jennie “Ruby” comeback album 2025 below.
BLACKPINK Jennie Steps into the Spotlight with “Ruby” Comeback Album
For years, Jennie has been known as BLACKPINK’s trendsetting “it girl”, setting records and influencing fashion, music, and pop culture. But in 2023, she made a bold move—leaving YG Entertainment and founding her own label, OddAtelier. Partnering with Columbia Records, she has taken full creative control, proving that her artistry extends beyond the group dynamic.
With 15 tracks featuring artists like Childish Gambino, Dua Lipa, Dominic Fike, and Doechii, Jennie’s “Ruby” is not just a solo album—it’s a statement of reinvention and independence.
Why the GRAMMYs & NME Are Calling “Ruby” a Must-Hear Album of 2025
Today, following the release of BLACKPINK Jennie “Ruby” comeback album 2025, the world is paying incredibly close attention to the global star, including prominent world music media, the GRAMMYs. They’ve recognized “Ruby” as a “sonic experience”—one that cements Jennie as a global force not just in K-pop but in global music industry.
NME further solidifies her dominance, declaring that “Ruby” allows Jennie to emerge from BLACKPINK’s shadow, showcasing fully realized artistry that mixes defiance, vulnerability, and bold creative vision.
With tracks like “Like Jennie”, where she confidently name-checks herself over an electrifying beat, and “Zen”, a powerhouse track that fluctuates between haunting minimalism and industrial chaos, Jennie is making it clear: she’s not your mere ordinary pop star. Jennie is now a powerful musical force to be reckoned with.
A Sound That Defies Boundaries
Along with the singer’s reputation, GRAMMYs and NME highly praised BLACKPINK Jennie “Ruby” comeback album 2025 itself.
According to both prominent media, “Ruby” is not your typical K-pop album. It blends elements of R&B, alternative pop, neo-soul, and hip-hop, creating a soundscape that is fresh, edgy, and uniquely Jennie.
Songs like “Start A War” lean into sultry, SZA-inspired R&B, while “Love Hangover” delivers a smooth groove reminiscent of early 2000s neo-soul, thanks to Dominic Fike’s feature. Then, there’s “Damn Right”, a sensual 90s-style slow jam featuring Childish Gambino and Kali Uchis, proving that Jennie’s artistic range is as wide as it is deep.
Jennie is creating a brand-new lane for herself that defies all the boundaries, and the whole world is applauding her enthusiastically.
More Than Music: A Smart Business Move
Ultimately, beyond all the glitz and glamor of the star and its music, Jennie’s solo venture is a masterclass in branding and market expansion. And here’s how Jennie turns from your K-pop it girl into a legendary musicpreneur.
Her Own Label, OddAtelier
By establishing OddAtelier, Jennie is setting herself up for long-term success. Much like Jay-Z’s Roc Nation or Taylor Swift’s shift to artist-owned rights, Jennie now controls her music, image, and business empire.
Strategic Global Partnerships
Teaming up with Columbia Records instead of a traditional K-pop agency is a game-changer. This move gives Jennie direct access to the Western market, bypassing traditional industry constraints.
The Ruby Experience & Coachella Debut
To promote “Ruby”, Jennie is launching intimate live performances in Los Angeles, New York, and Seoul, ending with a solo debut at Coachella. This strategy mirrors Western artists like Beyoncé and Billie Eilish, further solidifying Jennie’s transition from K-pop idol to global pop powerhouse.
The Future of BLACKPINK’s Jennie: A Global Icon
Indeed, Jennie didn’t have to go this hard, but she did—and it’s well damn paying off. While BLACKPINK remains a global force, Jennie has proven she can stand on her own as an artist, businesswoman, and cultural icon.
With the GRAMMYs and NME already calling “Ruby” a must-hear album, this release isn’t just merely about the success of BLACKPINK Jennie. Instead, it’s about shifting the K-pop industry’s future.
And if “Ruby” is just the beginning, the world better get ready for what’s next.
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Source: TheGrammys, NME.
