BTS Jungkook Leads July 2023 Individual Kpop Idol Brand Reputation Rankings

The Korean Business Research Institute has published the individual Kpop idol brand reputation rankings for July 2023. Jungkook, the golden maknae of BTS, has secured the top position as the most popular male Kpop idol this month. Let’s explore the list of this month’s top 50 popular male and female idols.

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July 2023 TOP 50 Individual Kpop Idol Brand Reputation Rankings

Most popular female and male Kpop idols in April, June, and July 2023. | Brikorea.

The Korean Business Research Institute conducted a comprehensive analysis using the Kpop idol’s big data to determine the Kpop idol brand reputation rankings for July 2023.

From June 20 to July 20, 2023, the institute collected 84,979,722 idol personal brand big data from 1,590 idols. They assessed consumers’ participation, communication, media, and community indexes to calculate personal idols’ brand reputation indexes. Compared to 64,428,614 brand big data in June, there was a significant increase of 31.90% in idol personal big data.

As a result of this analysis, BTS’s Jungkook, BLACKPINK’s Jisoo, BTS’s Jimin, BLACKPINK’s Lisa, and Girls’ Generation’s YoonA took the spotlight and emerged as the top five most popular individual Kpop idols in July 2023.

Top 5 Most Popular Individual Kpop Idols

1. BTS Jungkook

Brand Participation Index: 141,199
Media Index: 340,271
Communication Index: 1,775,156
Community Index: 2,228,013

Jungkook of BTS achieved an impressive No. 1 position among individual Kpop idols in July 2023, boasting a brand reputation index of 4,484,639. This index experienced a remarkable 11.24 percent growth compared to his June score of 4,031,592.

In link analysis, terms like “outstanding,” “record,” and “hit” were identified as popular associations with him. Keyword analysis revealed “Seven,” “YouTube,” and “solo” as his frequently searched terms. Moreover, Jungkook earned a high positivity rate of 94.03 percent.

His recent solo debut single, “Seven,” dominated the Billboard charts and achieved a BAK (Billboard All Kill). Additionally, Jungkook secured the No. 1 spot on various music charts, including Melon’s Top 100 and iTunes charts. Notably, he became the first male artist worldwide to garner over 15 million first-day streams on Spotify, ranking second only to Taylor Swift.

2. BLACKPINK Jisoo

Brand Participation Index: 161,432
Media Index: 148,542
Communication Index: 1,310,298
Community Index: 2,076,048

Next, BLACKPINK’s Jisoo secured an impressive second position this month, with a brand reputation index of 3,696,320. Compared to last June’s index of 3,508,791, it increased by 5.34 percent.

Recently, rumors about Jisoo reuniting with Jung Hae In for a new project have been circulating. Moreover, a photo of her with Erling Haaland from Manchester United has created quite a buzz.

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3. BTS Jimin

Brand Participation Index: 227,636
Media Index: 448,860
Communication Index: 1,000,119
Community Index: 1,582,642

In July 2023, BTS’s Jimin secured the third position with a brand reputation index of 3,259,257. This index significantly decreased by 41.70 percent from his June score of 5,590,865.

Furthermore, following the official release of “Angel Pt. 2,” the singer delighted fans with a fresh acoustic rendition of his latest single. Notably, he also garnered attention when Ryan Gosling gifted him a guitar as a playful “apology” for imitating the cowboy outfit from the “Dynamite” MV in Gosling’s recent film “Barbie.”

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4. BLACKPINK Lisa

Brand Participation Index: 108,717
Media Index: 668,213
Communication Index: 1,092,838
Community Index: 1,355,741

Further, BLACKPINK’s Lisa achieved an impressive fourth position in July 2023, securing a brand reputation index of 3,225,508. This index witnessed a remarkable surge of 106.72 percent from her June score of 1,560,313.

Recently, rumors have surfaced about Lisa’s potential departure from YG Entertainment after her exclusive contract expired. However, YG Entertainment has clarified that the singer’s contract renewal discussion is still ongoing. Additionally, the singer of “LALISA” has been reported to be allegedly dating Frédéric Arnault, the TAG Heuer CEO, and LVMH (Moët Hennessy Louis Vuitton) heir.

5. Girls’ Generation YoonA

Brand Participation Index: 301,276
Media Index: 558,238
Communication Index: 923,171
Community Index: 1,121,779

In July 2023, Girls’ Generation’s YoonA achieved an impressive fifth position with a skyrocketing brand reputation index of 2,904,464, a significant 167.17 percent increase from 1,087,115 in June.

YoonA’s exceptional acting skills in the latest drama, “King the Land,” have deeply captivated the audience. Moreover, rumors have surfaced about her dating her co-star, Lee Junho. However, both stars’ agencies have firmly denied the dating speculations.