Here Are the TOP 100 Korean Actor Brand Reputation Rankings in July 2023

The Korean Business Research Institute has published the list of Korean actor brand reputation rankings, comprising the most popular actors and actresses, in July 2023. Explore the top 100 Korean actors below and find your favorite!

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July 2023 TOP 100 Korean Actor Brand Reputation Rankings: 1st Lee Junho

Most popular Korean actors in July 2023. | Brikorea.

The Korean Business Research Institute recently analyzed the brand reputation of 100 actors in dramas, movies, and OTT. They used 202,496,053 data points collected from June 29 to July 29, 2023, to determine the rankings.

With the growing OTT market, this analysis covers movie stars and drama actors from broadcast media, cinema, and web media. The analysis focused on participation, media, communication, and community indexes, revealing insights into consumer behavior and various brand values.

As a result, Lee Junho, Kim Tae Ri, Shin Hye Sun, Lee Joon Hyuk, and Lim Ji Yeon dominated the top five list for this month’s Korean actor brand reputation rankings.

Top 5 Most Popular Korean Actors

1. Junho Lee

Brand Participation Index: 2,798,066
Media Index: 1,834,082
Communication Index: 1,827,644
Community Index: 2,024,698

This month, the beloved singer-actor Lee Jun Ho, currently starring in “King the Land,” secured the top spot on the list with an impressive brand reputation index of 8,484,490.

2. Kim Tae Ri

Brand Participation Index: 1,062,791
Media Index: 1,554,784
Communication Index: 1,189,788
Community index 1,382,283

Passionate actress Kim Tae Ri claimed the second position with a brand reputation index of 5,189,647. She is renowned for her performance in “Revenant.”

3. Shin Hye Sun

Brand participation Index: 1,223,465
Media Index: 1,214,575
Communication Index: 1,334,352
Community Index 1,213,395

Actress Shin Hye Sun secured the third position this month with a brand reputation index of 4,985,787. She drew the audience’s attention with her role in “See You in My 19th Life.”

4. Lee Joon Hyuk

Brand Participation Index: 1,153,097
Media Index: 1,160,010
Communication Index: 1,283,670
Community index: 1,135,258

Actor Lee Joon Hyuk achieved the fourth position on the list with a brand reputation index of 4,732,034. He captivated audiences worldwide with his performance in “The Roundup: No Way Out.”

5. Lim Ji Yeon

Brand Participation Index: 952,314
Media Index: 929,548
Communication Index: 1,066,628
Community Index: 1,368,757

This month, actress Lim Ji Yeon secured the fifth spot with a brand reputation index of 4,317,246. She recently won the Best Supporting Actress award at Blue Dragon Series Awards 2023 for her role in “The Glory.” Additionally, she was featured on “You Quiz on the Block” recently.