If you think Korean content is about to slow down, think again. That’s because CJ ENM, for one, has no intention of hitting the brakes anytime soon. In fact, the Korean entertainment giant is speeding up even more, proving that the best of K-content yet to come.
Celebrating its 30th anniversary, CJ ENM is bringing a massive lineup of new shows and dramas in 2025, promising a complete global domination of the K-content industry. So, are you curious as to what the company has in store? Let’s dive into CJ ENM’s exciting plans for the future!
CJ ENM K-Content Vision for 2025: Bigger, Bolder, and More Global
The Korean entertainment giant CJ ENM unveils its massive plans for complete K-content domination in 2025 with 65 new dramas and TV shows.
On February 10, CJ ENM held its “Content Talk 2025” event in Seoul, where CEO Yoon Sang Hyun, TVING’s Chief Content Officer Min Sun Hong, and tvN’s Channel Business Director Park Sang Hyuk shared their strategies for the year.
CEO Yoon Sang Hyun expressed CJ ENM’s commitment to pushing creative boundaries and setting new standards for K-content. He called 2025 the “year of global expansion,” emphasizing the company’s goal to strengthen its competitive edge in original IPs (intellectual properties). Therefore, CJ ENM is planning to continue with its annual investment of 1 trillion KRW (approximately $750 million USD) in content. But not only that, but CJ ENM has also prepared an extra boost of 150 billion KRW (around $113 million USD) this year to achieve this goal.
“For the past 30 years, CJ ENM has continuously challenged its limits and pursued new creative endeavors, expanding the diversity of content and genres, laying the foundation for Korea’s cultural industry. As a visionary leader in K-content, we are opening a new chapter.
To achieve this, we are expanding our annual content investment of 1 trillion KRW by 150 billion KRW this year.”
Yoon Sang Hyun, CEO of CJ ENM.
CJ ENM New Dramas from tvN in 2025: High-Stakes Thrills to Healing Content
From one of its entertainment divisions, tvN, CJ ENM will be giving you an extensive collection of new dramas in 2025, from high-stakes thrills and even to various healing content.
According to tvN’s Channel Business Director Park Sang Hyuk, Korea’s top entertainment channel is ready to shake the K-content market with fresh and innovative programs. For 2025, there will be 2 major highlights for CJ ENM new dramas for tvN: “Dopamine” and “Healing Power.”
“Dopamine” – High-Energy, Exhilarating New Content in 2025
Firstly, among CJ ENM new programs for tvN is to release content and dramas that spark excitement and create a thrilling viewing experience in 2025. Through the presentation, tvN new dopamine-fueled dramas and content in 2025 will include:
- Dramas: “Typhoon Company,” “Pro Bono,” and “The CEO Project.”
- Variety Shows: “Earth Arcade” Season 3
- Adventure-filled Dramas: “Seocho-dong,” “Divorce Insurance.”
- Reality & Survival Shows: “Sixth Sense: City Tour,” “Business Genius Baek Sajang 3”
CJ ENM will also revamp and expand its lifestyle survival series, adding to the anticipation for this year’s content.
“Healing Energy” – Calm, Heartfelt Storytelling with Positive Messages
As an effort to blend with the rising trend in the modern-day generation, CJ ENM is also embracing the “De-mure” trend for its 2025 K-content plans and new dramas. Therefore, more tvN programs will focus on stories promoting introspection, optimism, and personal growth.
- Medical Drama: “Someday, Wise Resident Life” (finally released after previous cancellation.)
- Healing Rom-Com: “Potato Research Institute”
- Variety Shows: “Edward Lee’s Country Cook,” “Unnie’s Farm-to-Table 2”
- Fitness Reality Show: “Iron Girls” (Returning with a new season)
A Mix of Both Worlds: Dopamine + Healing Energy
Moreover, tvN also prepares a list of series that equally blend just a bit both worlds. These new dramas and TV shows will perfectly complete the 2025 K-content domination plans of its parent company, CJ ENM.
- Cooking & Comedy: “The Tyrant’s Chef” (Starring YoonA)
- Spooky & Sweet Romance: “Gyeonwoo and Seonnyeo” (Starring rising star Choo Young Woo)
- Romantic Comedy: “Annoying Love” (Featuring global stars Lee Jung Jae and Lim Ji Yeon)
And the BIGGEST announcement of all is the release of tvN’s legendary drama, “Signal”! The company will present this new drama next year, as a part of tvN’s 20th anniversary program 2026.
New Content for TVING in 2025: Short-Form, Sports, and Global Content
On the other hand, through the company’s OTT platform TVING, CJ ENM is planning to dominate the global K-content market under three themes: “Infinite Spectrum,” “Signature Content,” and “Sports Engagement”.
TVING’s upcoming programs in 2025 will include:
2025 Must-Watch TVING Originals:
- Thriller Romance: “Dear X” (Directed by star filmmaker Lee Eung Bok, based on a popular webtoon)
- Historical Romance: “Spring Love Story”
- Fantasy Romance: “A Week Before I Die” (Starring Gong Myung and Kim Min Ha)
- Political Drama: “Running Mate” (First directorial work by Academy Award-winning writer Han Jin-won)
- Action Thriller: “Shark: The Storm” (Sequel to the hit movie Shark: The Beginning)
Signature TVING Content Returns
- Reality Show Hit: “Transit Love” Season 4
- Escape Room Adventure: “The Great Escape: The Story”
TVING Strengthens Its Sports Coverage
Lastly, TVING will also be investing heavily in sports-related content, including:
- “Kim Sung Geun’s Winter Break” (An in-depth baseball show by legendary coach Kim Sung Geun)
- “Baseball Representatives” (A debate show featuring top players)
- “Korea’s First Cheerleading Variety Show: Fight Song” (working title)
Finally, with an ambitious lineup of 65 new dramas and variety shows, CJ ENM is setting the stage for one of the biggest years in K-content history. But this is just the beginning. With global expansion at the forefront, TVING and tvN are set to push boundaries, bringing fresh, bold narratives to audiences everywhere.
So, what are you most excited about? Which drama or variety show is already on your must-watch list? Let us know your thoughts and get ready—because the CJ ENM K-content revolution will only be getting bigger, bolder, and more global!
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