With the third mini-album ‘ROAR,’ the multitalented Kpop boy group, E’LAST, conquered international fans’ hearts with high-quality production and bold concept. Rano, Choi In, Seung Yeop, Baek Gyeul, Romin, Won Hyuk, Won Jun, and Ye Jun aim to reach “perfection through sticking to the basics.” And now, E’LAST latest mini-album title track ‘Creature’ has reached 10 million views and ranked on the Billboard World Digital Song Sales Chart.
E’LAST Reaches 10 Million Views with ‘Creature’ Music Video
In April, the first group under E Entertainment, E’LAST, released their third mini-album, ‘ROAR.’ The title track, ‘Creature,’ is a song that expresses various emotions and psychological conditions. The song compares the image of a man -who had to leave his lover and become a monster due to countless misunderstandings- to “Werewolf Full of Wounds.”
In less than 30 days, E’LAST ‘Creature’ music video reached 10 million views, a remarkable number in the rookie group’s career. ‘Creature’ is the second MV to reach the number, following ‘Dark Dream,’ released in 2021.
In the previous albums, E’LAST sang ‘Swear,’ which depicts the oath of eight members. Meanwhile, ‘Tears of Chaos’ showed betrayal, misunderstanding, and awakening, and ‘Dark Dream’ became a toxic relationship.
‘Creature’ is the continuation of the storyline and the plot’s climax. Along with the immersive narrative, E’LAST presents a wild and powerful performance of being an empty creature that gave up everything after being tired of sadness and suffering.
The Everlasting Music on Charts
The bold concept has gathered fans in Korea and around the world. The octet is showing the effects of its rising popularity on digital charts and album sales, surpassing more than 57 thousand copies sold of its latest album only in the first week.
In addition, E’LAST proves their global influence as the title song, ‘Creature,’ ranked 8th on the Billboard World Digital Song Sales Chart in the U.S.
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