The Korean Business Research Institute recently published the latest brand reputation rankings for February’s Korean movie actors and actresses. According to the analysis results, movie actor Ma Dong Seok topped the list. Check out the top 100 Korean movie star brand reputation rankings for February 2024 and discover your favorite Korean actor and actress!
February 2024 Top 100 Korean Movie Star Brand Reputation Rankings
From January 12 to February 12, the Korean Business Research Institute analyzed the brand reputation of 100 famous actors in Korea. They used 185,722,492 consumer data points for this analysis. Compared to the previous month’s data of 135,161,407, there was a 37.41% increase in movie actor brand data.
The Institute thoroughly analyzed consumer behavior and brand reputation by comprehensively evaluating the latest data points. This analysis considered various factors, including consumer engagement, media coverage, communications, and community awareness indexes. The Institute determined the movie star rankings for December using valuable brand reputation indexes.
The results showed a diverse mix of highly respected actors and actresses, highlighting their immense popularity and influence in the film industry. Ma Dong Seok, Im Si Wan, Go Yoon Jung, Na Moon Hee, and Honey Lee secured the top 5 movie star rankings in February 2024. Check out the top 30 Korean actors and actresses below from December 2023 to February 2024!
TOP 5
1. Ma Dong Seok
Actor Ma Dong Seok, who recently starred in the Netflix film “Badland Hunters,” claimed the top spot of February top 100100 with a brand reputation index of 5,621,048. His brand reputation index saw a significant surge of 131.53% compared to January’s index of 2,427,808. Here are the findings from the brand reputation analysis of Ma Dong Seok:
- Participation Index: 849,576
- Media Index: 1,100,720
- Communication Index: 1,781,672
- Community Index: 1,889,079
Furthermore, the Institute’s link analysis revealed that the actor’s most famous phrases were “hit,” “reveal,” and “participate.” Additionally, the actor’s popular keywords, as identified in the keyword analysis, included “wilderness,” “Berlin Film Festival,” and “crime city.”
2. Im Si Wan
Actor Im Si Wan, who recently impressed audiences with his exceptional performance in the Korean drama “Boyhood,” climbed to the second position on the top 100 movie star list this month. In February, his brand reputation index increased by 21.33%, from 4,025,429 in January to 4,883,853. Based on the analysis, the actor achieved the following results:
- Participation Index: 738,864
- Media Index: 981,558
- Communication Index: 1,586,461
- Community Index: 1,576,970
3. Go Yoon Jung
Actress Go Yoon Jung, who will lead the new Korean drama “Resident Playbook,” skyrocketed to the third place. The rising actress’ brand reputation index experienced a significant rise of 4.22%. From a brand reputation index of 3,658,324 in January to 3,812,536 in February. Based on the analysis, the actress obtained the following indices:
- Participation Index: 1,161,307
- Media Index: 756,030
- Communication Index: 826,264
- Community Index: 1,068,935
4, Na Moon Hee
South Korean actress Na Moon Hee, who starred in the upcoming Korean movie “Picnic,” took the fourth place on the list. According to the analysis results, she achieved a brand reputation index of 3,757,762 in February with the following indices:
- Participation Index: 732,531
- Media Index: 1,017,661
- Communication Index: 717,868
- Community Index: 1,289,702
5. Honey Lee
Finally, actress Honey Lee rounded out the top five most famous actors and actresses for February 2024. Honey Lee, who appeared in the Korean movie “Alienoid 2” and the Korean drama “Knight Flower,” secured the fifth position. However, her brand reputation index decreased by 18.02% from 4,545,690 in January to 3,726,620 in February 2024.
- Participation Index: 1,001,571
- Media Index: 959,692
- Communication Index: 948,414
- Community Index: 816,942
TOP 100
- Ma Dong Seok
- Im Si Wan
- Go Yoon Jung
- Na Moon Hee
- Honey Lee
- Lee Byung Hun
- Gong Myung
- Lee Yi Kyung
- Park Bo Young
- Jo Jung Suk
- Jung Woo Sung
- Song Ha Yoon
- Cho Jin Woong
- Son Suk Ku
- Yoo Hae Jin
- Park Seo Joon
- Youn Yuh Jung
- Ra Mi Ran
- KimHye Soo
- Kim Tae Ri
- Kim Hye Jun
- Hwang Jung Min
- Gang Dong Won
- Gong Yoo
- Lee Jung Jae
- Lee Young Ae
- Song Joong Ki
- Esom
- Jang Dong Yoon
- Son Ye Jin
- Ryu Jun Yeol
- Ahn Jae Hong
- Seo In Guk
- Lee Jong Suk
- Han Ji Min
- Jo In Sung
- Choi Min Sik
- Jung Woo
- Lee Sun Bin
- Jung Hae In
- Kim Ji Young
- Song Ji Hyo
- Choi Woo Shik
- Han Hyo Joo
- Kim Sun Young
- Gong Hyo Jin
- Lee Je Hoon
- Cho Seung Woo
- Lee Joon Hyuk
- Park Byung Eun
- Lee Seo Jin
- Lee Jin Wook
- Go Min Si
- Ji Seung Hyun
- Jung So Min
- Hyun Bin
- Kim Nam Gil
- Nam Joo Hyuk
- Uhm Jung Hwa
- Cha Tae Hyun
- Kang Ha Neul
- Lee Sung Min
- Park Hee Soon
- Kim Da Mi
- Kang Ki Young
- Lee Jung Eun
- Jeon Do Yeon
- Oh Jung Se
- Cho Yi Hyun
- Kim Yoon Seok
- Song Kang Ho
- Kim Dong Wook
- Cha Seung Won
- Wi Ha Joon
- Jang Dong Gun
- Kim Mu Yeol
- Park So Dam
- Kim Ye Won
- Yoon Kye Sang
- Lee Dong Hwi
- Kwon Sang Woo
- Kim Seo Hyung
- Yeo Jin Goo
- Lee Joo Young
- Chun Woo Hee
- Jo Han Sun
- So Ji Sub
- Jeon Yeo Been
- Kim Sung Kyun
- Cho Yeo Jeong
- Yoo Ji Tae
- Kim Sung Ryung
- Yum Jung Ah
- Kim Hae Sook
- Song Seung Heon
- Park Sung Woong
- Jin Seon Kyu
- Park Hae Jin
- Ryu Seung Ryong
- Jang Hyun Sung
Who is your favorite Korean movie actor or actress from the top 100 movie stars in February 2024?
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Source: Brikorea
