Jang Won Young, Jennie, and Rosé topped this month’s individual Kpop idol rankings. Who else made it to this month’s top 100 idols? Find out in the top 100 individual Kpop idol brand reputation rankings for February 2025 below.
IVE Jang Won Young Tops February 2025 Individual Kpop Idol Brand Reputation Rankings
The Korean Business Institute extracted 125,141,674 brand big data points from 1,730 idol personal brands from January 21 to February 21, 2025. The number decreased by 23.38% from 163,322,138 brand big data points in January.
The institute performed a consumer behavior analysis to obtain the individual Kpop idols’ brand reputation index. Using the latest brand big data points, they measured four key factors: consumer participation index, media index, communication index, and community index of the idol personal brand. After the institute attained the idols’ brand reputation index, they determined February’s idol brand reputation rankings.
As a result, IVE Jang Won Young, BLACKPINK Rosé, BLACKPINK Jennie, aespa Karina, and IVE An Yu Jin secured their places in the top five individual Kpop idol brand rankings for February.
Below are the top 30 female and male idols from December 2024 to February 2025.
TOP 5
1. IVE Jang Won Young
Jang Won Young from IVE, recently named a Woori Bank model, claimed the top spot in February’s individual Kpop idol rankings. The Kpop girl group IVE leader’s brand reputation index increased by 68.63%, rising from 5,171,231 in January to 8,720,413 in February with the following breakdown:
- Participation Index: 1,506,816
- Media Index: 1,554,222
- Communication Index: 3,594,220
- Community Index: 2,065,156
In link analysis, the institute found “dominating,” “grow,” and “record” to be Jang Won Young’s most related terms; furthermore, in keyword analysis, they discovered “Lucky Vicky,” “Rebel Heart,” and “Super President” as her popular keywords. Additionally, in the positivity-negativity analysis, Jang Won Young received a positive score of 93.20%, showcasing favorable responses from the public.
2. BLACKPINK Rosé
Rosé from BLACKPINK, who reportedly withdrew her membership in the Korea Music Copyright Association (KOMCA), dropped to the second spot this month. Her brand reputation index fell by 26.19%, declining from 8,690,225 in January to 6,414,396 in February, with the following breakdown:
- Participation Index: 415,726
- Media Index: 497,031
- Communication Index: 2,464,459
- Community Index: 3,037,180
3. BLACKPINK Jennie
Jennie from BLACKPINK, who recently dropped a new single, “Love Hangover” with Dominic Fake, climbed to third place. Her brand reputation index increased significantly by 88.87%, rising from 3,198,630 in January to 6,041,269 in February, with the following breakdown:
- Participation Index: 463,904
- Media Index: 590,059
- Communication Index: 2,979,979
- Community Index: 2,007,326
4. aespa Karina
Karina from aespa, recently chosen as Sprite’s new global model, dropped to fourth place this month. The female idol’s brand reputation index fell by 24.57%, decreasing from 6,352,554 in January to 4,791,612 in February, with the following breakdown:
- ParticiFebruary’sex: 690,188
- Media Index: 721,314
- Communication Index: 1,804,334
- Community Index: 1,575,776
5. IVE An Yu Jin
IVE An Yu Jin, recently named a Hana Bank model, rounded out the top five of individual Kpop idols for February. The singer and entertainer earned a brand reputation index of 4,756,309 this month. Her brand reputation index increased by 33.94% from 3,550,992 in January. Here’s the breakdown:
- ParticiFebruary’sex: 692,586
- Media Index: 736,412
- Communication Index: 1,769,804
- Community Index: 1,557,508
TOP 100
- IVE Jang Won Young
- BLACKPINK Rosé
- BLACKPINK Jennie
- aespa Karina
- IVE An Yu Jin
- BTS Jimin
- BigBang G-Dragon
- Wanna One and NU’EST Hwang Minhyun
- BTS Jin
- ASTRO Cha Eun Woo
- BTS Jungkook
- BLACKPINK Jisoo
- aespa Winter
- SHINee Key
- BTS V
- IVE Rei
- BLACKPINK Lisa
- Super Junior Heechul
- Wanna One Kang Daniel
- RIIZE Wonbin
- IVE Leeseo
- IVE Liz
- SEVENTEEN Mingyu
- Red Velvet Yeri
- SEVENTEEN Jeonghan
- EXO Baekhyun
- Super Junior Kyuhyun
- aespa Giselle
- Cignature Jee Won
- BigBang Taeyang
- IVE Gaeul
- NCT Mark
- Girls’ Generation Taeyeon
- aespa Ningning
- SHINee Taemin
- BTS RM
- THE BOYZ Hyunjae
- LE SSERAFIM Kim Chaewon
- TWICE Jihyo
- ITZY Yuna
- SEVENTEEN Woozi
- TWICE Mina
- SHINee Minho
- Oh My Girl YooA
- Kiss of Life Natty
- BIGBANG Daesung
- Red Velvet Joy
- SEVENTEEN Hoshi
- SEVENTEEN Jun
- RIIZE Sohee
- SEVENTEEN DK
- Super Junior Choi Siwon
- SEVENTEEN Seungkwan
- Red Velvet Seulgi
- TWICE Dahyun
- ENHYPEN Sunghoon
- BTS J-Hope
- THE BOYZ Juyeon
- LE SSERAFIM Sakura
- Oh My Girl Arin
- SEVENTEEN Wonwoo
- NCT Doyoung
- NCT Jaehyun
- Oh My Girl Mimi
- (G)I-DLE Miyeon
- TVXQ Yunho
- Red Velvet Wendy
- RIIZE Anton
- TWICE Nayeon
- MAMAMOO Hwasa
- LE SSERAFIM Hong Eun Chae
- Oh My Girl Hyojeong
- LE SSERAFIM Kazuha
- Red Velvet Yeri
- RIIZE Sungchan
- fromis_9 Lee Chae Young
- SHINee Onew
- ITZY Chaeryeong
- TWICE Chaeyoung
- ATEEZ SAN
- TWICE Jeongyeon
- Super Junior Donghae
- fromis_9 Baek Ji Heon
- ITZY Ryujin
- ATEEZ Hong Joong
- SEVENTEEN Joshua
- fromis_9 Lee Sae Rom
- THE BOYZ Sunwoo
- Wanna One Park Ji Hoon
- MAMAMOO Solar
- BABYMONSTER Ahyeon
- RIIZE Eunseok
- Highlight Yoon Doojoon
- BABYMONSTER Laura
- Wanna One Ong Seong Wu
- Wanna One Kim Jae Hwan
- ATEEZ Choi Jong Ho
- BABYMONSTER Asa
- Kiss of Life Belle
- BABYMONSTER Ruka
Is your favorite Kpop idol included in this month’s top 100? Please let us know in the comments below, and check out other Kpop brand popularity rankings for February 2025 here.
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Source: Brikorea
