G-Dragon of BIGBANG is unstoppable as he continues to dominate the individual Kpop idol brand reputation rankings for three months straight. Following closely are Jennie of BLACKPINK, Jin of BTS, Jang Won-young of IVE, and Róse of BLACKPINK, rounding out the top five in this month’s list. Ready to dive into full rankings? Check out the top 100 individual Kpop idol brand reputation rankings for May 2025 below!
May 2025 Individual Kpop Idol Brand Reputation Rankings
From April 27 to May 27, the Korean Business Research Institute analyzed 144,433,886 pieces of brand big data from 1,730 Kpop idols, showing a 3.99% increase compared to 138,897,886 brand big data in April. They conducted consumer behavior analysis to determine the latest brand reputation indexes of Kpop idols.
Securing their spots in the top five of the May 2025 individual Kpop idol brand reputation rankings are G-Dragon of BIGBANG, Jennie of BLACKPINK, Jin of BTS, Jang Won-young of IVE, and Róse of BLACKPINK.
G-Dragon Leads for 3 Months Straight
With a successful comeback last October, BIGBANG’s G-Dragon has continued to dominate the Kpop scene and the entertainment world as a whole with his dynamic presence.
He quickly regained the spotlight as he is known for his captivating music and extraordinary artistry. Through his various activities, including world tours, lectures, advertisements, shows, exhibitions, and more, he has not only reached his fans but also extended his influence to new heights.
Recently, Hana Financial Group appointed G-Dragon as its exclusive model. With this partnership, he set a record as the first Kpop artist to feature in a global campaign advertisement at the Las Vegas immersive dome, “Sphere,” where he also took on the role of creative director.
Moreover, the G-Dragon’s collaboration with The Venti coffee franchise created a buzz. The commercial video featuring the singer hit an impressive 12 million views on YouTube, further showcasing his widespread appeal.
Additionally, his liquor brand, “Peaceminusone,” a collaboration with the Buruguru company, achieved immense success. Products like the “Peaceminusone Highball” flew off the shelves in record time, highlighting the strong demand for his ventures beyond music.
G-Dragon’s involvement in multifaceted brand collaborations and content creation demonstrates his dynamic impact as a cultural icon, serving as a testament to his influence that extends far beyond the stage.
TOP 5
BIGBANG’s G-Dragon currently excites fans with his third solo world tour, “Übermensch,” which has ranked first for three consecutive months and achieved a brand reputation index of 5,752,691. The number fell slightly by 13.99 percent from 6,688,388 in April. Despite this drop, G-Dragon’s brand popularity remains solid.
In link analysis, G-Dragon’s related terms with high results included “perform,” “reveal,” and “sold out.” In keyword analysis, terms such as “world tour,” “Übermensch,” and “Highball” were prominent. Furthermore, G-Dragon achieved a positive score of 91.25% in the positivity-negativity analysis.
Climbed to second place is Jennie of BLACKPINK, who dazzled on the Met Gala 2025 red carpet with a brand reputation index of 5,398,846. The number increased by 12.61% from her brand reputation index of 4,794,202 in April.
BTS Jin, who recently released his new album “ECHO,” remained in third place with his brand reputation index increased by 6.65% from 4,925,947 in April to 5,253,566 in May.
Unfortunately, Jang Won-young from IVE dropped to fourth place. The idol who was just selected as the model for the Korean beauty product “Dashing Diva” achieved a brand reputation index of 5,098,412 in May. It fell by 12.10%, from 5,800,150 in April.
Rounding out this month’s top five is Rosé of BLACKPINK. The singer, who just released a new single, “Messy,” and OST for the movie “F1,” achieved a brand reputation index of 5,073,254, which increased by 12.14 percent from 4,524,182 in April.
TOP 100
- BIGBANG G-Dragon
- BLACKPINK Jennie
- BTS Jin
- IVE Jang Won Young
- BLACKPINK Rosé
- ASTRO Cha Eun Woo
- IVE An Yu Jin
- aespa Karina
- BTS Jimin
- BTS Jungkook
- BTS RM
- BTS V
- BLACKPINK Lisa
- Wanna One Park Ji Hoon
- BLACKPINK Jisoo
- BTS J-Hope
- IVE Rei
- Red Velvet Yeri
- aespa Winter
- SHINee Key
- Red Velvet Joy
- Red Velvet Wendy
- TWICE Nayeon
- EXO Baekhyun
- Oh My Girl Mimi
- Red Velvet Seulgi
- Wanna One Kang Daniel
- LE SSERAFIM Kim Chaewon
- BIGBANG Daesung
- THE BOYZ Hyunjae
- Wanna One and NU’EST Hwang Minhyun
- SEVENTEEN Hoshi
- TWICE Sana
- Oh My Girl YooA
- Oh My Girl Arin
- SEVENTEEN Wonwoo
- SEVENTEEN Mingyu
- IVE Liz
- Super Junior Kyuhyun
- Red Velvet Yeri
- Apink Jung Eun Ji
- Girls’ Generation Taeyeon
- MONSTA X Minhyuk
- SEVENTEEN Jeonghan
- Highlight Lee Gi Kwang
- EXO Kai
- Highlight Yoon Doojoon
- Cignature Jee Won
- BTS Suga
- RIIZE Wonbin
- TWICE Jihyo
- LE SSERAFIM Sakura
- Super Junior Choi Siwon
- SHINee Taemin
- Oh My Girl Hyojeong
- TWICE Dahyun
- IVE Leeseo
- NMIXX Sullyoon
- SHINee Minho
- WJSN Bona
- LE SSERAFIM Kazuha
- BigBang Taeyang
- SEVENTEEN Woozi
- Oh My Girl Seunghee
- ITZY Ryujin
- TWICE Jeongnyeon
- THE BOYZ Juyeon
- aespa Giselle
- aespa Ningning
- LE SSERAFIM Hong Eun Chae
- TWICE Chaeyoung
- EXO Suho
- SEVENTEEN Jun
- NCT Mark
- WJSN Exy
- SEVENTEEN Seungkwan
- Super Junior Heechul
- SEVENTEEN DK
- LE SSERAFIM Huh Yun Jin
- TVXQ Yunho
- Girl’s Day Hyeri
- Highlight Yang Yo Seob
- NCT Jaehyun
- EXID Hani
- NCT Doyoung
- ATEEZ SAN
- Wanna One Ong Seong Wu
- RIIZE Sohee
- RIIZE Sungchan
- ITZY Yuna
- ZEROBASEONE Sung Han Bin
- ILLIT Minju
- BABYMONSTER Ahyeon
- ILLIT Wonhee
- IZNA Yoon Ji Yoon
- NCT Sion
- TWS Shinyu
- NCT Yushi
- KiiiKiii Jiyu
- Fifty Fifty Yewon
Check out here for other Kpop brand reputation rankings in May.
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Source: Brikorea
