The Korean Business Research Institute has revealed that KiiiKiii and TWS Dohoon led the rookie Kpop idol brand reputation rankings for June 2025. Girl group KiiiKiii topped the rookie idol group ranking for the fourth consecutive month, while TWS Dohoon ranked first among individual rookie idols this month. Let’s explore the June 2025 Kpop brand reputation rankings for rookie idol groups and individual rookie idols.
June 2025 Kpop Brand Reputation Ranking for Rookie Idol Groups & Individual Rookie Idols
From May 1 to June 1, the Korean Business Research Institute analyzed 10,807,237 pieces of brand big data for new Kpop idol groups. The number shows a 4.52% increase over May’s total of 10,340,281. According to the results, girl group KiiiKiii held the top spot for the fourth consecutive month. They were followed by TWS, MEOVV, IZNA, and ILLIT to complete the top five rookie Kpop idol group ranking for June 2025.
For the first-ever individual rookie idol brand reputation rankings, the Korean Business Research Institute analyzed 4,985,146 pieces of brand data for individual Kpop rookie idols from May 6 to June 6. As a result, TWS Dohoon claimed first place, with ILLIT Minju, KiiiKiii Jiyu, ILLIT Wonhee, and MEOVV Anna rounding out the top five.
Explore the full brand reputation rankings for rookie idol groups and individual Kpop idols below!
KiiiKiii Holds #1 Spot in June 2025
Kpop rookie group KiiiKiii (Jiyu, Leesol, Kya, Haum, and Sui) stayed stronger for the fourth straight month in the June 2025 brand reputation rankings for rookie idol groups. Although they remained in first place, their brand reputation index fell slightly by 0.29% from 1,634,366 in May to 1,629,547 in June.
In a more detailed analysis, the link analysis showed “Gen Z,” “model,” and “throw the first pitch” as the terms most associated with the group. In keyword analysis, “I DO ME,” “professional baseball first pitch,” and “university festival”emerged as their top keywords. In positivity-negativity analysis, KiiiKiii achieved a 90.58% positive reaction.
The group rose to fame with their debut track, “I Do Me,” which led various domestic and international music charts. Last month, they gave their first university festival performance at Sungkyunwan University. In addition, they recently won the Best New Artist award at ASEA 2025.
Moreover, on May 25, four of the five members took the KBO League by storm by throwing a ceremonial first pitch for a different team: Lee Sol for the Doosan Bears, Sui for the SSG Landers, Haum for the Samsung Lions, and Kya for the Kiwoom Heroes. It was a rare occasion for multiple members of the same group to serve as ceremonial first pitchers at stadiums across the country on the same day. In addition, they have just released their first content —KiKi Pang Pang—on their official YouTube channel.
TWS Dohoon Claims #1 Rookie Idol in June 2025
TWS member Dohoon, who drew attention at a brand photo-call event with his “cartoon prince” visuals, topped the June 2025 brand reputation rankings for individual rookie idols with a brand reputation index of 224,951.
In the comprehensive analysis, the institute found “refreshing,” “heart-fluttering,” and “handsome” as the top related terms for the singer. His popular keywords were “TWS,” “42” (fandom name), and “aura artisan.” In the positivity-negativity, the 20-year-old male idol achieved a positive score of 85.20%.
TOP 50 Rookie Idol Groups
- KiiiKiii
- TWS
- MEOVV
- IZNA
- ILLIT
- Hearts2Hearts
- KATSEYE
- BABYMONSTER
- RESCENE
- Unis
- ifeye
- MADEIN
- NEXZ
- Big O!cean
- NEWBEAT
- ARTMS
- Geenius
- eite
- SPIA
- VVS
- NOWADAYS
- KickFlip
- Lost
- BURVEY
- tracer
- HORI7ON
- Close Your Eyes
- A1
- Say My Name
- LOVEONE
- Kandis
- Candy Shop
- NouerA
- XLOV
- InAMinute
- BADVILLAIN
- NOMAD
- UNICODE
- Luna8
- ASC2NT
- TIOT
- W!TCHX
- DXMON
- Crezl
- All(H)Ours
- BEWAVE
- PICKUS
- NCHIVE
- Genblue
- VCHA
TOP 50 Individual Rookie Idols
- TWS Dohoon
- ILLIT Minju
- KiiiKiii Jiyu
- ILLIT Wonhee
- MEOVV Anna
- TWS Shinyu
- IZNA Yoon Ji Yoon
- KiiiKiii Haum
- KATSEYE Yoonchae
- Hearts2Hearts Jiwoo
- ILLIT Moka
- Hearts2Hearts Ian
- KATSEYE Daniela
- KiiiKiii Leesol
- KiiiKiii Sui
- ILLIT Yunah
- KATSEYE Lara
- MEOVV Ella
- ILLIT Iroha
- KATSEYE Manon
- KATSEYE Megan
- KATSEYE Sophia
- BABYMONSTER Ahyeon
- TWS Hanjin
- IZNA Bang Jeemin
- TWS Jihoon
- TWS Youngjae
- IZNA Mai
- ifeye Kasia
- TWS Kyungmin
- MEOVV Narin
- IZNA Choi Jung Eun
- Hearts2Hearts Yuha
- BABYMONSTER Asa
- Hearts2Hearts Ye-On
- Hearts2Hearts A-Na
- Hearts2Hearts Carmen
- IZNA Koko
- Hearts2Hearts Stella
- IZNA Ry Sa Rang
- UNIS Lim Seo Won
- MEOVV Sooin
- MEOVV Gawon
- RESCENE Woni
- KiiiKiii Kya
- IZNA Jeong Saebi
- BABYMONSTER Rami
- Hearts2Hearts Juun
- BABYMONSTER Rora
- UNIS Nana
Click here to view other Kpop brand reputation rankings.
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