South Korea’s rising idol actress Kim Sejeong has officially become the global brand ambassador for the French luxury designer bag Longchamp. But why did the brand choose her? Check out the following details for the complete reason why Kim Sejeong is the first Korean artist to join Longchamp Brand Ambassador.
Kim Sejeong is Officially Longchamp Brand Ambassador
French luxury designer brand for bags and purses, Longchamp, has announced its first Korean global brand ambassador.
On February 6, Star News reported that Longchamp had selected idol actress Kim Sejeong as its global brand ambassador for Longchamp Asia.
Longchamp announced Kim Sejeong as its global brand ambassador through advertising visuals for the 2023 Asia Spring-Summer campaign. In the advertisement, the beautiful actress was seen carrying various Longchamp products from the Glamping Collection.
Featuring a bold combination of color, patterns, and materials, Kim Sejeong emanates fresh and beautiful radiance. Not only that, but she managed to deliver the perfect image for the key visual of the campaign: Longchamp’s new box-trot bag that they newly introduced for this season.
With a combination of canvas-leather materials and eye-catching pop candy pink color, Kim Sejeong demonstrated youth and elegance, making her the perfect Longchamp brand ambassador.
First Korean Artist as the Brand’s Representative – Why Her?
Furthermore, Kim Sejeong’s appointment is even more special because she is the first Korean artist to join Longchamp as a global brand ambassador.
Taking the first step and making devoted decisions for the brand must have taken intense consideration. So, why did Longchamp invite Kim Sejeong as their Korean debut artist for the Asian market?
According to the Star News report, Longchamp believes that Kim Sejeong has the perfect image as the brand’s representation and ambassador. Her warm and sparkling appearance, as well as image of innocence and sincerity, have ideally matched the basic concept of Longchamp House.
Moreover, Kim Sejeong has been sweeping Asia with her rising reputation. Her magnificent performance in A Business Proposal has brought her various awards, including Best Actress at the SBS Drama Awards 2022.
“I’m delighted to welcome Kim Sejeong to the Longchamp family. She truly brightens her surroundings, creating a more cheerful and livelier environment.
She looked perfectly comfortable and natural in front of the camera and showed a surprisingly photogenic appearance throughout the photo shoot.”
Sophie Delafontaine, Longchamp’s creative director.
At the same time, the former Gugudan member also expressed her gratitude for the opportunity.
“It is a great honor to join the French luxury brand Longchamp as a brand ambassador.”
Kim Sejeong.
When is Longchamp’s Collection Release Date?
Finally, Longchamp’s 2023 Spring-Summer campaign and Kim Sejeong’s first representation of the brand is coming soon this month.
According to the report, the collection will be available to launch across Asia starting on February 14, 2023.
Indeed, it will be just perfect for celebrating your Valentine’s day with loved ones and Longchamp’s luxury bags.
So, what do you think about Kim Sejeong’s debut as first Longchamp’s brand ambassador? Feel free to share your thoughts in the comments. Also, please stay with Kpoppost Twitter, Facebook, Instagram, and Telegram for more updates.
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