Actress Song Hye Kyo Tops Korean Drama Actor Brand Reputation Rankings in January 2023

On January 20, the Korean Business Institute revealed The Glory actress Song Hye Kyo topped Korean drama actor brand reputation rankings in January 2023. Read more about January’s most popular Korean drama actors below.

Korean Drama Actor Brand Reputation Rankings in January 2023

The Korean Business Research Institute analyzed 105,886,069 brand big data of 50 Korean actors who appeared in dramas aired from December 19, 2022, to January 19, 2023. Compared to 70,106,285 drama actor brand big data last December, it increased by 51.04 percent.

As a result, actress Song Hye Kyo who captivated viewers with her appearance in the Korean drama The Glory came out as the No. 1 drama actor on the January list.

Song Hye Kyo topped the list with a skyrocketing brand reputation index of 10,041,913 this month. In the keyword analysis, Song Hye Kyo’s top-ranking phrases include “Netflix, Lim Ji Yeon, school violence.” 

Meanwhile, in the link analysis, her top-ranking related terms include “revenge, punish, and breakthrough.” In the positive-negative analysis, the actress earned 86.99 percent of a positive rate.

Actor Song Joong Ki came second with a brand reputation index of 8,005,509. In third place, rookie actress Go Yoon Jung with a brand value of 7,605,799.

Then, actress Lim Ji Yeon at fourth place with a brand value of 7,068,253, followed by actor Lee Do Hyun rounded out the top five most popular Korean drama actors this month with a brand value of 4,290,480.

Check out the complete list of January drama actor brand reputation rankings below.

Top 50 Korean Drama Actor Brand Reputation Rankings in January 2023

1. Song Hye Kyo
2. Song Joong Ki
3. Go Yoon Jung 
4. Lim Ji Yeon
5. Lee Do Hyun
6. Park Sung Hoon 
7. Lee Sung Min
8. Jung Ji So
9. Lee Jae Wook
10. Moon Ga Young 
11. Yoo Yeon Seok 
12. Kim Min Jae
13. Shin Hyun Been
14. GoSoo
15. Hwang Min Hyun
16. Park Ju Hyun 
17. Kim Hyun Joo
18. Jeon Do Yeon
19. Kim So Eun
20. Kim RaeWon
21. Moon Chae Won
22. Jung Kyung Ho
23. Lee Bo Young
24. Lee Sun Kyun
25. Keum Sae Rok
26. Ha Ji Won
27. Kang Ha Neul
28. Kim Seung Soo
29. Gong Seung Yeon
30. Shin Seung Ho
31. Seo Ji Hye
32. Kim Woo Seok
33. Son Na Eun
34. Kim Young Dae
35. Park Hee Soon
36. Yeom Hye Ran
37. Kwon Sang Woo
38. Lee Ha Na
39. Kwak Sun Young
40. Park Ha Na
41. Jung Ga Ram
42. Huh Joon Ho
43. Yoon Je Moon
44. Go Doo Shim
45. Jeon Hye Jin
46. Son Ho Jun
47. Jung Yoo Min
48. Kang Yoo Seok
49. Jung Yong Hwa
50. Hong Soo Hyun

Is your favorite actor on the list? Let us know in the comments!

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Source: 1, 2, 3