Kpop Multinational Group BLACKSWAN Embrace the Magic of India in KARMA MV

On May 19, Kpop multinational girl group BLACKSWAN released their second single and the music video, Karma. Directed by Sagan Lee and produced by Samaresh Routray, Amit Talukdar, Arindam Das, and Ajay Barik, BLACKSWAN’s recent comeback gained praise from fans worldwide.

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Feel the Magic of India with BLACKSWAN newest MV, Karma

BLACKSWAN "Karma" Still Image — BLACKSWAN “Karma” Still Image | YouTube

The music video starts at the street of India with all its hustle and bustle. Bhubaneswar, the capital and largest city of Odisha, serves as Karma MV enchanting backdrop. With all the essence of the city’s historic Old Town, Blackswan brings the viewers into a world steeped in timeless allure.

The slow and melodic sitar playing in the background adds a magnifique feeling. Although it starts slow, Karma gives the distinguishing characteristic and beat of Kpop music. Once listening to Karma, it would be hard to remove the enthralling chorus,

“Ooh-ooh wee, that karma
I see the light, brr ta ta ta.”

Karma MV has been meticulously crafted that mesmerize fans with its alluring fashion choices, impeccable styling, and stunning visuals. The concept and music that BLACKSWAN brings in Karma give a distinct Korean pop music energy. The lyrics, rhythms, outfits, and makeup combine the two cultures visually and sonically.

Not only that, but the choreography also features some movements from Indian dances. They also include dancers doing Bharatnatyam, an Indian classical dance form originated in Tamil Nadu and Odissi, an ancient Indian classical dance originated in the temples of Odisha . The MV is made colorful with gulal thrown into the air.

Multinational Concept in Kpop Industry

BLACKSWAN recent active members: Gabi, Fatou, Nvee, Sriya | Twitter

BLACKSWAN is a Kpop girl group with multinational members, and it seems they stick to the concept of being multinational.

Originally debuted as Rania in 2011, the group under DR Entertainment finally re-debut with a unique, different concept in 2020. Recently, BLACKSWAN comprised four active non-Korean members – Gabi (Brazilian-German), Nvee (American), Fatou (Senegalese-Belgian), and Sriya (Indian).

Given Sriya’s cultural background, LUMINA (Blackswan fandom) is optimistic that their recent comeback will not be perceived as cultural appropriation but rather as a celebration of diverse cultures and a testament to genuine cultural appreciation.