Actor Choi Min Sik Leads March 2024 Korean Movie Star Brand Reputation Rankings

The Korean Business Research Institute has recently unveiled the most recent brand reputation rankings for March 2024, focusing on the most popular Korean movie actors and actresses. Explore the top 100 Korean movie star brand reputation rankings for March 2024 and find your favorite actor or actress.

March 2024 Top 100 Korean Movie Star Brand Reputation Rankings

Between February 19 and March 19, 2024, the Korean Business Research Institute analyzed the brand big data of 100 movie stars loved by Korean consumers. They used a big data reputation algorithm to classify consumer-brand interactions. The data analysis revealed that the latest brand data for March experienced a 3.66% increase. The movie star brand data increased from 185,722,490 to 192,523,525 in the previous month.

The analysis identified that the top five most popular Korean actors and actresses for March 2024 were Choi Min Sik in the top position, followed by Ma Dong Seok in second place, Son Seok Gu in third place, Choi Woo Shik in fourth place, and Go Yoon Jung in fifth place. See the 30 most popular Korean actors and actresses below for January, February, and March 2024!

TOP 5

1. Choi Min Sik

Actor Choi Min Sik, starring in the occult movie “Exhuma,” claimed the top spot in the Korean movie star rankings with a brand value of 10,205,758. This reflects a significant increase of 384.89% compared to his brand reputation index of 2,104,742 in February. The breakdown of his indices includes:

• Participation Index: 1,987,896
• Media Index: 2,665,766
• Communication Index: 1,884,952
• Community Index: 3,667,144

Furthermore, Choi Min Sik’s brand underwent a comprehensive analysis. In link analysis, he received high scores for “breaking through, recording, and box office success.” Moreover, the keyword analysis identified terms such as “Exhuma, occult, and Hal-kku” as the most popular. The positive/negative study also indicated a positive ratio of 91.04%.

2. Ma Dong Seok

Actor Ma Dong Seok, who stars in the recent Korean movie “The Roundup: Punishment,” secured the second spot in the brand reputation rankings. His brand value increased by 41.43%, rising from 5,621,048 in February to 7,949,941 in March. The breakdown of his indices is as follows:

• Participation Index: 593,671
• Media Index: 2,203,648
• Communication Index: 1,665,905
• Community Index: 3,486,716

​3. Son Suk Ku

Actor Son Suk Ku, who garnered attention for his role in “A Killer Paradox” and upcoming movie “Troll Factory,” clinched the third position. The actor attained a brand value of 6,753,095 this month, marking a notable increase of 106.11% from the brand reputation index of 3,276,517 in February. The breakdown of his indices is as follows:

• Participation Index: 1,278,821
• Media Index: 1,666,770
• Communication Index: 1,178,872
• Community Index: 2,628,632

​4. Choi Woo Sik

Actor Choi Woo Shik, who made a buzz for his stunning performance in Netflix’s series, “A Killer Paradox,” secured the fourth position. This month, the actor achieved a brand value of 4,817,704, marking a significant increase of 161.95% from 1,839,171 in February. Here are the actor’s indices:

• Participation Index: 907,513
• Media Index: 1,402,932
• Communication Index: 847,444
• Community Index: 1,659,815

5. Go Yoon Jung

“Moving“ actress Go Yoon Jung, who will appear in the “Resident Playbook” series, secured the fifth place. Her brand value increased by 16.86%, rising from 3,812,536 in February to 4,455,294 in March. Here are the actress’s indices:

• Participation Index: 1,238,946
• Media Index: 1,071,684
• Communication Index: 808,102
• Community Index: 1,336,561

TOP 100

1. Choi Min Sik
2. Ma Dong Seok
3. Son Suk Ku
4. Choi Woo Shik
5. Go Yoon Jung
6. Lee Seo Jin
7. Choi Sung Eun
8. Kim Hye Soo
9. Song Joong Ki
10. Lee Byung Hun
11. Lee Yi Kyung
12. Im Si Wan
13. Song Ha Yoon
14. Lee Hee Joon
15. Jo Jung Suk
16. Hyun Bong Sik
17. Gong Yoo
18. Honey Lee
19. Yoo Hae Jin
20. Ra Mi Ran
21. Jung Woo Sung
22. Kim Hye Jun
23. Lee Joon Hyuk
24. Kang Ki Young
25. Go Min Si
26. Cho Seung Woo
27. Lee Jong Suk
28. Park Seo Joon
29. Ha Jung Woo
30. Gong Myung
31. Kim Tae Ri
32. Hwang Jung Min
33. Kim Kang Woo
34. Lee Jung Jae
35. Lee Je Hoon
36. Ryu Seung Ryong
37. Park Bo Young
38. Jung Hae In
39. Kim Ji Young
40. Oh Na Ra
41. Park Yong Woo
42. Jo In Sung
43. Han Hyo Joo
44. Song Ji Hyo
45. Han Suk Kyu
46. Kim Da Mi
47. Ahn Jae Hong
48. Uhm Jung Hwa
49. Jung So Min
50. Esom
51. Gang Dong Won
52. Na Moon Hee
53. Kim Mu Yeol
54. Lee Jin Wook
55. Seo In Guk
56. Ryu Jun Yeol
57. Cho Jin Woong
58. Nam Joo Hyuk
59. Lee Jung Eun
60. Youn Yuh Jung
61. Kang Ha Neul
62. Han Ji Min
63. Kim Nam Gil
64. Hyun Bin
65. Gong Hyo Jin
66. Ji Seung Hyun
67. Cha Tae Hyun
68. Go Won Hee
69. Im Won Hee
70. Yoo Ah In
71. Im Soo Jung
72. Kim Sun Young
73. Lee Yoo Mi
74. Lee Kwang Soo
75. LeeYoung Ae
76. Jeon Do Yeon
77. Kwon Sang Woo
78. Lee Sung Min
79. Kim Young Kwang
80. Cha Seung Won
81. Park Sung Woong
82. Lee Sun Bin
83. Song Kang Ho
84. Ye Ji Won
85. Da Eun
86. Oh Jung Se
87. Kim Ye Won
88. Lee Dong Hwi
89. Jung Joon Ho
90. Jang Dong Yoon
91. Cho Yi Hyun
92. Park So Dam
93. Chun Woo Hee
94. Jang Dong Gun
95. Song Seung Heon
96. Jung Woo
97. Yum Jung Ah
98. Kim Dong Wook
99. So Ji Sub
100. Lee Beom Soo

Did your favorite actor make it to the top 100 list this March? Please share with us in the comments below and stay tuned for the upcoming Korean movie star brand reputation rankings!

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Source: Brikorea