On January 28, the Korean Business Research Institute announced January most popular advertisement models in South Korea. Find the top 50 Korean advertisement model brand reputation rankings in January 2023 below.
NewJeans Tops Korean Advertisement Model Brand Reputation Rankings in January 2023
The Korean Business Research Institute has analyzed 26,246,113 advertisement model brand big data gathered from December 28, 2022, to January 28, 2023. Compared to 41,239,922 advertising model brand big data in December 2022, it decreased by 36.36 percent.
In January, ADOR’s rookie group, NewJeans, topped the list with a brand value of 2,704,823. The group’s brand value has risen by 39.86 percent since December 2022. Furthermore, in the keyword analysis, NewJeans’ highest phrases were “Shinhan Bank, Megastudy Education, and Gucci.”
Photographed for W Magazine Korea, Brand Ambassador Hanni portrays how the House’s archive-inspired Gucci Bamboo 1947 bag can evoke a contemporary attitude.
— gucci (@gucci) December 4, 2022
Photographer: Heejin Min
Editor: Shin Kim pic.twitter.com/mztBehmZKB
Meanwhile, in the link analysis, the group’s highest related terms were “hip, unrivaled, and trendy.” In addition, the rookie group earned a positive rate of 82.59 percent in the positive-negative analysis.
Rose to No. 2 this month, there was IU with a brand value of 2,313,331, followed by the trot singer Lim Young Woong at No. 3 with a brand value of 2,218,000, which rose by 2,79 percent since last month.
Then dropped to No. 4 this month was BTS, with a brand value of 1,551,611. The group’s brand value has fallen by 55.08 percent since last month. Finally, concluding the top 5 list was the Kpop girl group BLACKPINK with a brand value of 1,526,317, which fell by 41.91 percent since last month.
Find the January top 50 advertisement models below.
TOP 50 Korean Advertisement Models in January 2023
- NewJeans
- IU
- Lim Young Woong
- BTS
- BLACKPINK
- Son Heung Min
- IVE
- Yoo Jae Suk
- Son Suk Ku
- ASTRO Cha Eun Woo
- Kim Yuna
- Baek Jong Won
- Hyun Bin
- NCT
- Kim Go Eun
- SEVENTEEN
- Lee Byung Hun
- aespa
- Park Eun Bin
- Kang Daniel
- Song Ga In
- Park Bo Gum
- Jang Yoon Jeong
- Girls Generation Taeyeon
- Kim Jong Kook
- Girls Generation YoonA
- PSY
- Ma Dong Seok
- Kim Hye Soo
- Shin Dong Yup
- Kim Tae Ri
- Park Seo joon
- Kim Yoo Jung
- Lee Jung Jae
- Jung Hae In
- Jung Woo Sung
- Gang Dong Won
- Kang Ho Dong
- Shin Min Ah
- Yoo Hae Jin
- Won Bin
- Lee Seo Jin
- Yooh Ah In
- Park Hae Il
- Jo In Sung
- So Ji Sub
- Park Jung Min
- Cha Seung Won
- Heo Sung Tae
- Oh Sang Jin
Is your favorite model on the list? Please share with us in the comments!
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