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New Jeans Leads TOP 50 Korean Advertisement Model Brand Reputation Rankings in January 2023

Jihye Park by Jihye Park
January 28, 2023 - Updated on January 29, 2023
in Rankings
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New Jeans Leads TOP 50 Korean Advertisement Model Brand Reputation Rankings in January 2023

On January 28, the Korean Business Research Institute announced January most popular advertisement models in South Korea. Find the top 50 Korean advertisement model brand reputation rankings in January 2023 below.

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  • NewJeans Tops Korean Advertisement Model Brand Reputation Rankings in January 2023
    • TOP 50 Korean Advertisement Models in January 2023

NewJeans Tops Korean Advertisement Model Brand Reputation Rankings in January 2023

Top 5 most popular Korean advertisement models in January 2023. | Twitter.
Top 5 most popular Korean advertisement models in January 2023. | Twitter.

The Korean Business Research Institute has analyzed 26,246,113 advertisement model brand big data gathered from December 28, 2022, to January 28, 2023. Compared to 41,239,922 advertising model brand big data in December 2022, it decreased by 36.36 percent.

In January, ADOR’s rookie group, NewJeans, topped the list with a brand value of 2,704,823. The group’s brand value has risen by 39.86 percent since December 2022. Furthermore, in the keyword analysis, NewJeans’ highest phrases were “Shinhan Bank, Megastudy Education, and Gucci.” 

Photographed for W Magazine Korea, Brand Ambassador Hanni portrays how the House’s archive-inspired Gucci Bamboo 1947 bag can evoke a contemporary attitude.

Photographer: Heejin Min
Editor: Shin Kim pic.twitter.com/mztBehmZKB

— gucci (@gucci) December 4, 2022

Meanwhile, in the link analysis, the group’s highest related terms were “hip, unrivaled, and trendy.” In addition, the rookie group earned a positive rate of 82.59 percent in the positive-negative analysis.

Rose to No. 2 this month, there was IU with a brand value of 2,313,331, followed by the trot singer Lim Young Woong at No. 3 with a brand value of 2,218,000, which rose by 2,79 percent since last month.

Then dropped to No. 4 this month was BTS, with a brand value of 1,551,611. The group’s brand value has fallen by 55.08 percent since last month. Finally, concluding the top 5 list was the Kpop girl group BLACKPINK with a brand value of 1,526,317, which fell by 41.91 percent since last month.

Find the January top 50 advertisement models below.

TOP 50 Korean Advertisement Models in January 2023

NewJeans leads January top 50 Korean advertisement model rankings. | Brikorea and Twitter.
NewJeans leads January top 50 Korean advertisement model rankings. | Brikorea and Twitter.

  1. NewJeans
  2. IU
  3. Lim Young Woong
  4. BTS
  5. BLACKPINK
  6. Son Heung Min
  7. IVE
  8. Yoo Jae Suk
  9. Son Suk Ku
  10. ASTRO Cha Eun Woo
  11. Kim Yuna
  12. Baek Jong Won
  13. Hyun Bin
  14. NCT
  15. Kim Go Eun
  16. SEVENTEEN
  17. Lee Byung Hun
  18. aespa
  19. Park Eun Bin
  20. Kang Daniel
  21. Song Ga In 
  22. Park Bo Gum
  23. Jang Yoon Jeong
  24. Girls Generation Taeyeon
  25. Kim Jong Kook
  26. Girls Generation YoonA
  27. PSY
  28. Ma Dong Seok
  29. Kim Hye Soo
  30. Shin Dong Yup
  31. Kim Tae Ri
  32. Park Seo joon
  33. Kim Yoo Jung
  34. Lee Jung Jae
  35. Jung Hae In
  36. Jung Woo Sung
  37. Gang Dong Won
  38. Kang Ho Dong
  39. Shin Min Ah
  40. Yoo Hae Jin
  41. Won Bin
  42. Lee Seo Jin
  43. Yooh Ah In
  44. Park Hae Il
  45. Jo In Sung
  46. So Ji Sub
  47. Park Jung Min
  48. Cha Seung Won
  49. Heo Sung Tae
  50. Oh Sang Jin

Is your favorite model on the list? Please share with us in the comments!

Follow Kpoppost and stay tuned to our social media on Telegram Channels, Twitter, Instagram, and Facebook for more Korean entertainment news and updates.

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Tags: BLACKPINKBrand Reputation Rankings 2023BTSIUKorean Advertisement Brand Reputation RankingsLim Young WoongNewJeans
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Jihye Park

Jihye Park

Park Jihye is an adventurous travel blogger who finds joy in exploring new destinations while immersed in the enchanting melodies of Korean music. She seamlessly weaves together her passion for travel and love for Korean music.

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