The Korean Business Research Institute has released its brand reputation rankings for rookie K-pop idol groups and individuals for July 2025. THEBLACKLABEL’s new girl group MEOVV and its member Anna topped the group and individual rankings, respectively. See the full breakdown of both lists below.
July 2025 Rookie K-Pop Brand Reputation Rankings: Groups & Individuals
From June 1 to July 1, 2025, the Korean Business Research Institute analyzed 10,791,994 brand data points for new idol groups. It decreased by 0.14% from the 10,807,237 data points analyzed in June. As a result, MEOVV, KiiiKiii, TWS, ILLIT, and IZNA secured their top five positions in the rookie K-pop idol group brand reputation rankings for July 2025.
To determine the individual rookie idol rankings, the institute analyzed 5,099,850 brand data points between June 2 and July 2, 2025. This total marks a 2.30% increase from the 4,985,146 data points from the previous month. This analysis revealed that MEOVV’s Anna, ILLIT’s Wonhee, KiiiKiii’s Jiyu, IZNA’s Yoon Ji Yoon, and ILLIT’s Minju dominated the top five individual rookie idol brand reputation rankings for July 2025.
Double Win: MEOVV & Member Anna Secure Top Spots in July 2025 Rankings
K-pop girl group MEOVV ranked first in brand reputation among new rookie K-pop idol groups in July 2025. The group, which officially released their first EP, “My Eyes Open Video,” on May 12, achieved a brand reputation index of 1,431,118 in July. The number shows a 44.13% increase from their June index of 992,967.
In the group’s link analysis, the institute identified the terms ‘pretty,’ ‘lovely,’ and ‘sensual’ as the associated terms with the group. Meanwhile, in the keyword analysis, the institute found that “Drop Top,” “cat,” and “Hands Up” were MEOVV’s top search terms. Additionally, the group achieved a positivity score of 82.90% in the positivity-negativity analysis.
Their recent achievements support their rising brand reputation index. Three songs from their first EP, “MEOW,”“Hands Up,” and “Drop Top,” entered MelOn’s Top 100 chart simultaneously. This achievement marked them as the only 5th-generation girl group album to have multiple tracks enter the chart simultaneously.
MEOVV member Anna topped the brand reputation rankings for rookie K-pop idols, beating TWS’s Dohoon, who led the list in June. Her brand reputation ranking increased significantly by 82.67%, rising from 193,830 in June to 354,076 in July.
In her link analysis, the institute identified ‘lovely,’ ‘pretty,’ and ‘good appetite’ as her most popular terms. Meanwhile, the keyword analysis found that ‘Teddy,’ ‘cat,’ and ‘seonji haejangguk’ were her top keywords. Additionally, in the positivity-negativity analysis, the rookie idol recorded a positive score of 88.91%.
These keywords are mainly attributed to MEOVV’s recent guest appearance on the MBC program Weekly Idol. During the show, Anna, a native of Toyama Prefecture, Japan, revealed that she enjoys a variety of foods and named ‘Seonji Haejangguk’ as her favorite Korean food.
Here are the complete July 2025 K-pop rookie idol rankings: groups and individuals.
TOP 50 Rookie Groups
- MEOVV
- KiiiKiii
- TWS
- ILLIT
- IZNA
- Hearts2Hearts
- KATSEYE
- BABYMONSTER
- Unis
- USPEER
- RESCENE
- KickFlip
- KIIRAS
- ARTMS
- HITGS
- Baby DONT Cry
- SPIA
- ifeye
- NOWADAYS
- Geenius
- eite
- Say My Name
- NEWBEAT
- HORI7ON
- NEXZ
- Lost
- A1
- XLOV
- Close Your Eyes
- NouerA
- BE BOYS
- BADVILLAIN
- Big O!cean
- AHOF
- Candy Shop
- VVS
- tracer
- Luna8
- MADEIN
- BURVEY
- ASC2NT
- UNICODE
- DayChild
- W!TCHX
- Crezl
- InAMinute
- LOVEONE
- NOMAD
- PICKUS
- Udangtangtang
TOP 50 Individual Rookie Idols
- MEOVV Anna
- ILLIT Wonhee
- KiiiKiii Jiyu
- IZNA Yoon Ji Yoon
- ILLIT Minju
- KiiiKiii Haum
- Hearts2Hearts Ian
- ILLIT Yunah
- Hearts2Hearts Jiwoo
- TWS Shinyu
- ILLIT Moka
- TWS Dohoon
- KATSEYE Megan
- KATSEYE Lara
- ILLIT Iroha
- KiiiKiii Kya
- BABYMONSTER Ahyeon
- IZNA Bang Jeemin
- IZNA Mai
- KATSEYE Yoonchae
- TWS Hanjin
- MEOVV Ella
- KATSEYE Daniela
- TWS Jihoon
- Hearts2Hearts Carmen
- Hearts2Hearts A-Na
- BABYMONSTER Asa
- Hearts2Hearts Yuha
- KATSEYE Manon
- TWS Youngjae
- IZNA Koko
- Hearts2Hearts Stella
- IZNA Ry Sa Rang
- KATSEYE Sophia
- Hearts2Hearts Ye-On
- IZNA Choi Jung Eun
- TWS Kyungmin
- KiiiKiii Leesol
- KiiiKiii Sui
- IZNA Jeong Saebi
- UNIS Lim Seo Won
- BABYMONSTER Rora
- BABYMONSTER Rami
- Hearts2Hearts Juun
- ifeye Kasia
- MEOVV Narin
- MEOVV Sooin
- MEOVV Gawon
- RESCENE Woni
- UNIS Nana
Find other Kpop brand reputation rankings here.
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