SM Entertainment has officially announced the highly anticipated comeback of SHINee KEY with “Pleasure Shop“. His third mini album dropped on September 23 and is now available on all streaming platforms.
A Fresh Sound “Pleasure Shop”: Six New Tracks from KEY
The mini album Pleasure Shop includes six house-influenced tracks that showcase KEY’s unique style. Along with the title track, fans will enjoy “Overthink,” “Golden,” “I Know,” “Going Up,” and “Novacaine.” Each song delivers a sophisticated and sensual vibe, with KEY’s signature flair that fans have come to love.
Concept Mastery: Cyborg KEY Returns
Centered around the futuristic concept of “Cyborg KEY,” the album’s narrative explores the joy his “Pleasure Shop” brings. This release marks KEY’s return after his successful second mini album, “Good & Great,” launched last September. With Pleasure Shop, KEY aims to solidify his reputation as the “Concept Master KEY” — a title earned through his previous albums, including his “Retro Trilogy” (Bad Love, Gasoline, and Killer). His witty take on various themes continues to shine, especially following the office-centric narrative in “Good & Great.”
“Pleasure Shop” Title Track: A Danceable Electro House Anthem
The title track, “Pleasure Shop,” is a high-energy electro-house anthem that blends distinct synth pad patterns with infectious drumbeats. Co-written by KEY, the song tells the story of “Cyborg KEY,” inviting listeners into his captivating world. The track effortlessly transitions between refreshing vocal tones and a dynamic rap verse, and the choreography matches the song’s energetic theme, making it a must-watch.
Visually Striking: The “Pleasure Shop” Music Video
The music video for Pleasure Shop features KEY as the owner of a shop selling lenses that bring happiness. The storyline captures the confusion and wonder KEY feels as he lands in an unfamiliar world filled with joy. With a futuristic, sci-fi vibe, the video showcases visualized AI that reflects various emotions of pleasure, delivering a striking and memorable viewing experience.
Physical Album Release
In addition to being available on streaming platforms, KEY’s third mini album, “Pleasure Shop,” is being released in physical format starting today. Fans can now grab their copy and experience the complete sensory journey KEY has prepared.
Track List – KEY’s Third Mini Album “Pleasure Shop”
01. Pleasure Shop (Title Track)
Korean Lyrics: KEY, Cho Yun Kyoung, Hyungsuk Lee, Park Taewon
Composed by: Anthony Pavel, Landon Sears, Jackson Morgan, Kaelyn Behr, MZMC
Arranged by: Styalz Fuego, MZMC
Pleasure Shop is a dance-ready electro-house anthem featuring a unique blend of synth pads and drumbeats. Co-written by KEY, this track tells the captivating story of “Cyborg KEY” leading people into his world, highlighting his seamless vocal and rap transitions.
02. Overthink
Korean Lyrics: Hyun Ji Won, Park Taewon
Composed by: David Wilson, Dewain Whitmore Jr., Solly
Arranged by: dwilly
A catchy track featuring repetitive synth arpeggios and rhythmic kicks, Overthink brings a hypnotic melody to the forefront. At the same time, its lyrics explore the protagonist’s attempt to break free from the overwhelming flow of thoughts.
03. Golden
Korean Lyrics: Park Taewon
Composed and Arranged by: William Leong, Benji Bae
Golden is an upbeat house-pop track filled with nylon guitar and bright organ melodies. The lyrics capture the shining moments of youth, celebrating the joy and vitality of life’s golden years.
04. I Know
Korean Lyrics: Cho Yun Kyoung
Composed and Arranged by: Mike Daley, Mitchell Owens, Bianca ‘Blush’ Atterberry
A retro house track, I Know combines layered basslines and bright synth chords. The lyrics follow the story of a narrator who bewitches another person, adding to the overarching theme of control and enchantment.
05. Going Up
Korean Lyrics: Hyun Ji Won
Composed and Arranged by: Ross James
Going Up brings a funk-infused vibe with rhythmic claps and percussion over a rich bassline. The lyrics liken falling for a dangerous person to a nightmare, creating a mysterious and infectious atmosphere.
06. Novacaine
English Lyrics: Ari Leff, JBACH, Johnny Simpson
Composed and Arranged by: Ari Leff, JBACH, Johnny Simpson
Closing the album is Novacaine, an upbeat indie-pop track with drum and bass rhythms. Its dreamy atmosphere, paired with metaphoric lyrics, captures the longing for a past love, leaving a lasting emotional impact.
