In the latest top 100 Korean actor brand reputation rankings for February 2024, actors like Ma Dong Seok, Choi Min Sik, Son Suk Ku, Honey Lee, and Lee Yi Kyung have emerged as influential figures dominating the Korean entertainment industry. These talented individuals wield significant influence and shape the industry landscape with their charisma and skill. Let’s delve into the list of beloved and influential Korean actors and actresses by February 2024.
February 2024 Top Korean Actor Brand Reputation Rankings
In February 2024, the Korean Business Research Institute assessed the brand big data of 100 actors across dramas, movies, and OTT platforms. The data covered the period from January 27, 2024, to February 27, 2024. The focus was on consumer brand participation, media presence, communication, and community engagement. The Institute applied the brand reputation algorithms to index the actors based on these factors. There was a significant decrease of 17.85% compared to January’s data of 24,013,305.
The evaluation of actor brand reputation involves key indices including participation, media coverage, communication, and community engagement. These factors shape the overall brand reputation index through consumer behavior analysis. Notably, the study now accounts for activities in web media to reflect the impact of the expanding OTT market.
Leading the rankings for February 2024 were Ma Dong Seok, Choi Min Sik, Son Suk Ku, Honey Lee, and Lee Yi Kyung. These actors were recognized as the top 5 most popular Korean actors. These actors have earned influential and esteemed status with audiences due to their talent and industry presence.
TOP 5
1. Ma Dong Seok
Actor Ma Dong Seok of “The Roundup: Punishment” topped this month’s list of most popular Korean actors. His latest movie recently made a world premiere at the Berlinale 2024. According to the analysis, the actor achieved the following indices:
- Participation Index: 939,882
- Media Index: 1,951,148
- Communication Index: 1,868,456
- Community Index: 1,322,997
As a result, Ma Dong Seok obtained a brand reputation index of 6,082,482 this month.
2. Choi Min Sik
Veteran actor Choi Min Sik of “Exhuma” secured the second position on the Korean actor brand reputation rankings for February. His latest movie, “Exhuma,” was released in February 2022 and attracted over 2 million moviegoers in just four days. Based on the analysis, the actor earned the following indices:
- Participation Index: 1,385,077
- Media Index: 1,436,912
- Communication index: 1,320,770
- Community Index: 1,549,546
As a result, Choi Min Sik gained a brand reputation index of 5,692,304 this month.
3. Son Suk Ku
Actor Son Suk Ku of “A Killer Paradox” rose to third place this month, earning praise for his compelling performance in a Netflix drama series with Choi Woo Shik. Analysis shows the following scores:
- Participation Index: 1,025,731
- Media Index: 1,021,814
- Communication Index: 1,443,111
- Community Index: 1,177,459
As a result, Son Suk Ku achieved a brand reputation index of 4,668,114 this month.
4. Honey Lee
Actress Honey Lee of “Knight Flower” ranked fourth on the top 100 Korean actor list this month. According to Nielsen Korea, her recent historical Kdrama “Knight Flower” concluded with a high rating of 18.4 percent. The actress received the following indices:
- Participation Index: 919,006
- Media Index: 1,171,290
- Communication Index: 1,275,885
- Community Index: 1,252,162
As a result, Honey Lee obtained a brand reputation index of 4,618,343 this month.
5 Lee Yi Kyung
Actor Lee Yi Kyung of “Marry My Husband” climbed to fifth position this month. According to Nielsen Korea, his latest drama, “Marry My Husband,” ended with a rating of 12.0 percent. The actor earned the following indices:
- Participation Index: 1,051,532
- Media Index: 1,074,339
- Communication Index: 981,957
- Community Index: 1,298,033
As a result, Lee Yi Kyung achieved a brand reputation index of 4,405,862 this month.
TOP 100
- Ma Dong Seok
- Choi Min Sik
- Son Suk Ku
- Honey Lee
- Lee Yi Kyung
- Song Kang
- Song Ha Yoon
- Na In Woo
- Park Min Young
- Shin Hye Sun
- Go Yoon Jung
- Park Hyung Sik
- Shin Se Kyung
- Kim Hye Jun
- Ji Chang Wook
- Gong Yoo
- Ahn Bo Hyun
- Jo Jung Suk
- Choi Woo Shik
- Chae Jong Hyeop
- Kim Yoo Jung
- Na Moon Hee
- Esom
- Kim Go Eun
- Im Si Wan
- Park Shin Hye
- Jung Woo Sung
- Ahn Jae Hong
- Lee Jong Won
- Gong Myung
- Song Joong Ki
- Lee Gi Kwang
- Park Bo Young
- Lee Do Hyun
- Ra Mi Ran
- Lee Byung Hun
- Jang Na Ra
- Park Ji Hyun
- Lee Jong Suk
- Park Seo Joon
- Lee Joon Hyuk
- Han Ji Min
- Gang Dong Won
- Kim Hye Soo
- Kang Hye Won
- Yoo Hai Jin
- Lee Si Woo
- Jang Dong Yoon
- Hwang Jung Min
- Kim Ji Young
- Son Ye Jin
- Jung Hae In
- Park Ji Hoon
- Kim Sun Young
- Lee Young Ae
- Youn Yuh Jung
- Kim Tae Ri
- Song Ji Hyo
- Choi Soo Jong
- Seo In Guk
- Lee Moo Saeng
- Cho Jin Woong
- Jung Woo
- Jo In Sung
- Lee Jung Jae
- Uee
- Han Hyo Joo
- Ryu Jun Yeol
- Lee Sun Bin
- Cho Seung Woo
- Lee Shin Young
- Lee Je Hoon
- Park Ye Young
- Kim Mi Kyung
- Kim Sang Joong
- Gong Hyo Jin
- Son Ho Jun
- Park Byung Eun
- Lee Ki Woo
- Kim Dong Jun
- Kwak Si Yang
- Hong Ye Ji
- Shin Hyun Been
- So Yi Hyun
- Yoon Park
- Kong Seong Ha
- Ji Seung Hyun
- Lee Sang Yi
- Lee Ki Taek
- Kang Sang Joon
- Lee Sang Jin
- Seo Hyeon Woo
- Kim Shin Bi
- Son Hyun Joo
- Jo Han Sun
- Lee Won Jong
- Oh Dong Min
- Hyunri
- Kim Hong Pa
- Kim San Ho
As we anticipate the next brand reputation analysis, which Korean actor or actress are you most excited to see ascend in rank? Share your thoughts and favorites below!
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Source: Brikorea
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