On May 28, the Korean Business Research Institute unveiled the latest popularity rankings for Korean actors and actresses, with Ma Dong Seok leading the list. Explore the top 100 Korean actor brand reputation rankings for May 2024 below.
May 2024 Top Korean Actor Brand Reputation Rankings
From April 28 to May 28, 2024, the institute analyzed 247,271,483 brand big data of 100 Korean actors and actresses featured in dramas, movies, and OTT platforms. Compared to the brand big data of 191,040,058 in April, it rose 29.43%.
The institute used the latest brand big data to analyze consumer behavior. In this study, they assessed essential factors like brand participation, media coverage, communication volume, and community engagement. Furthermore, the institute obtained the actors’ brand reputation index through this analysis. Subsequently, using this index, they ranked the top 100 Korean actors of the month.
As a result, Ma Dong Seok, Byeon Woo Seok, Kim Soo Hyun, Park Ji Hwan, and Kim Ji Won dominated the top five Korean actors of the month. Check out the top 30 Korean actors in March, April, and May 2024 below.
TOP 5
1. Ma Dong Seok
“The Roundup: Punishment” star, actor Ma Dong Seok secured the top spot with a dazzling brand reputation index of 22,328,245. He also topped the May 2024 Top Korean Movie Star Brand Reputation Rankings. The actor earned the following indexes:
- Participation Index: 5,830,975
- Media Index: 4,805,273
- Communication Index: 5,656,050
- Community Index: 6,035,947
2. Byeon Woo Seok
“Lovely Runner” actor Byun Woo Seok rose to second place with a brand reputation index of 14,359,529. Based on the analysis, the young actor achieved the following indexes:
- Participation Index: 4,162,781
- Media Index: 3,569,188
- Communication Index: 3,284,404
- Community Index: 3,343,156
3. Kim Soo Hyun
“The Queen of Tears” actor Kim Soo Hyun dropped to the third position this month. He obtained a brand reputation index of 14,045,842, with the following indexes:
- Participation Index: 4,356,717
- Media Index: 3,410,244
- Communication Index: 3,041,662
- Community Index: 3,237,219
4. Park Ji Hwan
“The Roundup: Punishment” actor Park Ji Hwan climbed to the fourth position this month. Park Ji Hwan achieved a brand reputation index of 9,788,806, with the following indexes:
- Participation Index: 1,231,205
- Media Index: 2,233,028
- Communication Index: 3,137,052
- Community Index: 3,187,520
5. Kim Ji Won
“The Queen of Tears” actress Kim Ji Won stayed in fifth place, radiating a brand reputation index of 9,766,442. Based on the analysis, she earned the following indexes:
- Participation Index: 2,321,294
- Media Index: 2,252,288
- Communication Index: 2,359,679
- Community Index: 2,833,181
TOP 100
- Ma Dong Seok
- Byeon Woo Seok
- Kim Soo Hyun
- Park Ji Hwan
- Kim Ji Won
- Kim Hye Yoon
- Kim Mu Yeol
- Park Sung Hoon
- Gang Dong Won
- Lee Joo Bin
- Son Suk Ku
- Song Geon Hee
- Chun Woo Hee
- Jang Ki Yong
- Lee Do Hyun
- Go Yoon Jung
- Kim Go Eun
- Lee Je Hoon
- Byun Yo Han
- Wi Ha Joon
- Seo Eun Soo
- Lee Joon Hyuk
- Lee Dong Hwi
- Gong Yoo
- Jeong Ryeo Won
- Lee Joon
- Song Joong Ki
- Hwang Jung Min
- Ryu Jun Yeol
- Shin Hye Sun
- Song Kang Ho
- Lee Byung Hun
- Lee Beom Soo
- Im Soo Hyang
- Kwak Dong Yeon
- Gong Myung
- Jung Woo Sung
- Kim Hye Soo
- Lee Jung Jae
- Jung Hae In
- Choi Woo Sung
- Park Bo Young
- Han Hyo Joo
- Ji Hyun Woo
- Song Ji Hyo
- Han Ji Min
- Lee Yu Bi
- Lee Joo Young
- Park Seo Joon
- Choi Min Sik
- Um Ki Joon
- Kim Tae Ri
- Lee Yul Em
- Lee Jong Suk
- Nam Joo Hyuk
- Yoo Hae Jin
- Jo Jung Suk
- Hyun Bin
- Honey Lee
- Im Si Wan
- Lee Hee Joon
- Choi Woo Shik
- Kim Da Mi
- Ha Jung Woo
- Go Min Si
- Jo In Sung
- Park Jeong Min
- Kwak Sun Young
- Lee Seung Hyub
- Lee Min Ki
- Yoon Hyun Soo
- Jung Woo
- Kim Ha Neul
- Jin Ki Joo
- Seo In Guk
- Lee Moo Saeng
- Lee Young Ae
- Hong Ye Ji
- Lee Bo Young
- Kim Min Gyu
- Lee Chung Ah
- Bae Seong Woo
- Yeon Woo Jin
- Moon Hee
- Joo Won
- Hahm Eun Jung
- Ha Yeon Joo
- Oh Hyun Kyung
- Lee Kyu Hyung
- Kwon Nara
- Heo Seong Tae
- Lee So Yeon
- Lee El
- So Joo Yeon
- Jang Seung Jo
- Baek Sung Hyun
- Sung Dong Il
- Suho
- Park Sang Won
- Cha Hwa Yeon
Is your favorite Korean actor or actress among the top 50 this month? Please let us know in the comments below, and stay tuned for the upcoming Korean brand popularity rankings!
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Source: Brikorea
