On March 27, the Korean Business Research Institute unveiled the highly anticipated brand reputation rankings for popular idols. These rankings, which include individual male and female idols such as ASTRO’s Cha Eunwoo, Girls’ Generation’s Taeyeon, and BLACKPINK’s Jennie, are critical indicators of an idol’s popularity and influence. Let’s delve into the top 50 individual Kpop idol brand reputation rankings for March 2024, highlighting this month’s most popular male and female idols.
March 2024 Top Individual Kpop Idol Brand Reputation Rankings
The Korean Business Research Institute, renowned for its meticulous approach, conducted a comprehensive big data analysis from February 26 to March 26, 2024. During this period, they extracted a staggering 60,865,506 data points from 1,720 individual idol brands. The study assessed brand reputation indices by evaluating consumer participation and analyzing media coverage, communication, and community interest in individual idol branding. Furthermore, compared with the idol individual brand big data totaling 64,163,706 pieces in February, there was a decrease of 5.14%.
In the March 2024 individual idol brand reputation rankings, ASTRO’s Cha Eunwoo claimed the top spot, proving his immense popularity and influence. Subsequently, Girls’ Generation Taeyeon secured second place, showcasing her enduring appeal. BLACKPINK Jennie held third place, a reflection of her strong fan base. Wanna One Park Ji Hoon rose to fourth place, demonstrating his rising star status. Finally, LE SSERAFIM Kazuha rounded out the top five rankings this month, marking her debut with a strong start.
Explore the top 30 most popular Kpop female and male idols in January, February, and March 2024 below.
TOP 5
1. ASTRO Cha Eun Woo
Cha Eun Woo from ASTRO ranked first in this month’s individual Kpop idol brand reputation rankings. The idol actor, currently on a global fan-con tour, achieved a brand value of 5,041,728, marking an impressive increase of 83.77% from his February brand value of 2,743,477 with the following key indices:
- Participation Index: 980,094
- Media Index: 974,160
- Communication Index: 1,566,673
- Community Index: 1,520,801
Moreover, his keyword analysis identified “handsome, overpower, and revengeful” as the top keywords. In the link analysis, his top associated terms included “Wonderful World, fan-con tour, and The Return of Superman.” Additionally, a detailed analysis of positivity and negativity revealed an overwhelmingly positive sentiment. With an 85.19% positive reaction rate, these results highlight Cha Eun Woo’s broad appeal and reception in the entertainment industry.
2. Girls’ Generation Taeyeon
Taeyeon rose to the second place on the list. The singer, who conquered the charts with her latest track, “To. X,” gained a brand value of 3,181,969, marking a 31.97% increase from her brand value of 2,411,100 in February with the following key indices:
- Participation Index: 227,969
- Media Index: 329,444
- Communication Index: 1,241,337
- Community Index: 1,383,218
3. BLACKPINK Jennie
Jennie, who recently collaborated with Matt Champion with “Slow Motion,” rose to third place. The female idol achieved a brand value of 3,045,047 this month. Compared to her brand value of 2,110,913 last February, it rose 44.25%. The analysis also revealed the following key indices:
- Participation index 225,593
- Media Index 346,772
- Communication Index 1,289,398
- Community Index 1,183,284
4. Wanna One Park Ji Hoon
Idol actor Park Ji Hoon, who successfully portrayed the prince with dual personalities in “Love Song for Illusion,” surged to fourth place this month. The male idol attained a brand value of 1,686,758 this month, marking a significant increase of 46.39% from 1,152,197 in February with the following key indices:
- Participation index 260,728
- Media Index 356,119
- Communication Index 504,631
- Community Index 565,280
5. LE SSERAFIM Kazuha
Kazuha from LE SSERAFIM debuted in the individual K-pop idol brand reputation rankings this month and clinched the fifth spot. The female idol achieved a brand value of 1,631,370 this month, supported by the following key indices:
- Participation index 178,389
- Media Index 320,349
- Communication index 478,860
- Community Index: 653,772
TOP 50
- ASTRO Cha Eun Woo
- Girls’ Generation Taeyeon
- BLACKPINK Jennie
- Wanna One Park Ji Hoon
- LE SSERAFIM Kazuha
- RIIZE Wonbin
- SEVENTEEN Jeonghan
- Wanna One Hwang Minhyun
- THE BOYZ Eric
- RIIZE Sohee
- BLACKPINK Jisoo
- RIIZE Eunseok
- LE SSERAFIM Huh Yun Jin
- NewJeans Hanni
- TWICE Mina
- Super Junior Kyuhyun
- BTS Jimin
- SEVENTEEN Seungkwan
- Red Velvet Wendy
- Wanna One Kang Daniel
- NewJeans Minji
- RIIZE Anton
- Oh My Girl YooA
- Highlight Lee Gikwang
- SEVENTEEN S.Coups
- Red Velvet Joy
- BLACKPINK Lisa
- LE SSERAFIM Kim Chaewon
- NewJeans Haerin
- IVE Gaeul
- (G)I-DLE Soyeon
- Red Velvet Irene
- TWICE Sana
- RIIZE Sungchan
- Girls’ Generation Yuri
- BTS V
- aespa Winter
- RIIZE Shotaro
- Oh My Girl Mimi
- IVE Jang Won Young
- BTS Jungkook
- SEVENTEEN Jun
- TWICE Nayeon
- (G)I-DLE Miyeon
- NewJeans Danielle
- (G)I-DLE Yuqi
- TWICE Dahyun
- MAMAMOO Hwasa
- Red Velvet Yeri
- THE BOYZ Hyunjae
Is your favorite Kpop idol on this month’s list of the most popular male and female idols? Feel free to share in the comments below, and stay tuned for upcoming individual Kpop idol brand reputation rankings!
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Source: Brikorea.
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