TOP 50 Korean Advertisement Model Brand Reputation Rankings in October 2022

On October 29, the Korean Business Research Institute published the top 50 Korean advertisement model brand reputation rankings in October 2022. The advertisement models include sports figures, actors, actresses, singers, entertainers, Kpop idols, and celebrities. As a result, Kpop girl group BLACKPINK topped the list, followed by Kpop group BTS, Lee Jung Jae, Son Heung Min, and Lim Young Woong at No. 2 to No. 5, respectively. Find October most popular Korean advertisement models below.

BLACKPINK Tops the Korean Advertisement Model Brand Reputation Rankings in October 2022

The Korean Business Research Institute analyzed 30,945,362 advertisement model brand big data from September 29, 2022, to October 29, 2022. However, compared to the advertising model brand big data of 35,117,224 in August, it increased by 13.48 percent.

This month, BLACKPINK ranked No.1 with a brand reputation index of 2,896,737. In the keyword analysis, the quartet’s top-ranking phrases included “Celine,” “Chanel,” and “Dior.” Meanwhile, the group’s top-ranking related terms were “powerful,” “promote,” and “strong.” In addition, in positivity-negativity analysis, BLACKPINK scored 86.55 percent positive reactions.

Top 5 Most Popular Korean Advertisement Models

Top 5 most popular Korean advertisement models in October 2022. | Brikorea.

1. BLACKPINK

Brand Participation Index: 169,065
Media Index: 190,642
Communication Index: 1,133,047
Community Index: 1,403,983
BLACKPINK’s October brand reputation index increased by 175.81 percent, from 1,050,247 in August to 2,896,737 in October.

2. BTS

Brand Participation Index: 343,328
Media Index: 445,025
Communication Index: 320,504
Community Index: 1,523,190
BTS’ October brand reputation index increased by 5.36 percent, from 2,498,060 in August to 2,632,046 in October.

3. Lee Jung Jae

Brand Participation Index: 61,920
Media Index: 386,689
Communication Index: 357,856
Community Index: 1,229,268
Lee Jung Jae’s October brand reputation index increased by 181.06 percent from 724,298 in August to 2,035,733 in October.

4. Son Heung Min Son

Brand Participation Index: 428,243
Media Index: 417,498
Communication Index: 308,834
Community Index: 773,048
Son Heung Min’s brand reputation index increased by 55.17 percent from 1,242,244 in August to 1,927,622 in October.

5. Lim Young Woong

Brand Participation Index: 451,980
Media Index: 549,800
Communication Index: 414,178
Community Index: 479,687
Lim Young Woong’s October brand reputation index increased by 40.82 percent, from 1,346,122 in August to 1,895,645 in October.

Check out the top 30 most popular advertising models in June, August, and October.