TOP 50 Korean Variety Show Brand Reputation Rankings in November 2022

On November 6, the Korean Business Research Institute released the Top 50 Korean Variety Show Brand Reputation Rankings in November 2022. So, let’s check out this month’s most popular Korean variety show!

“Home Alone” (“I Live Alone”) Remained on Top of the List of Korean Variety Show Brand Reputation Rankings in November 2022

The Korean Business Research Institute has analyzed 105,289,264 brand big data of the 50 famous Korean variety shows in Korea from October 6 to November 6, 2022. However, compared to 104,595,023 variety show brand big data in October, it increased by 0.66 percent.

As a result, with a brand reputation score of 6,405,867 for November, MBC’s “Home Alone” (“I Live Alone”) maintained its position at the top of the list of Top 50 Korean Variety Show Brand Reputation Rankings in November 2022. 

In the keyword analysis, “Jun Hyun Moo,” “Honey J,” and “Lee Chanhyuk” were among the show’s top keyword phrases, while its top related terms were “reveal,” “award,” and “not air.” In addition, the program’s positivity-negativity analysis found that 80.53 percent of the responses were positive.

So, here are the top five most popular variety shows in Korea right now.

Top 5 Most Popular Korean Variety Shows

1. “Home Alone” (“I Live Alone”)

• Brand Participation Index: 1,362,336
• Media Index: 1,002,038
• Communication Index: 1,498,082
• Community Index: 1,740,218
• Audience Index: 803,192
• “Home Alone” (“I Live Alone”) show’s brand reputation index decreased by 4.71 percent from 6,722,730 in October to 6,405,867 in November.

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2. “Running Man”

• Brand Participation Index: 810,861
• Media Index: 1,185,920
• Communication Index: 1,265,350
• Community Index: 1,587,916
• Audience Index: 407,774
• “Running Man” show’s brand reputation index increased by 22.27 percent from 4,300,048 in October to 5,257,822 in November.

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3. “National Singing Contest”

• Brand Participation Index: 379,455
• Media Index: 545,935
• Communication Index: 710,985
• Community Index: 1,688,071
• Audience Index: 939,117
• “National Singing Contest” show’s brand reputation index increased by 12.74 percent from 3,781,810 in October to 4,263,563 in November.

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4. “Knowing Bros” (“Ask Us Anything”)

• Brand Participation Index: 324,542
• Media Index: 544,901
• Communication Index: 1,162,377
• Community Index: 1,599,426
• Audience Index: 296,563
• “Knowing Bros” (“Ask Us Anything”) show’s November brand reputation index decreased by 25.42 percent from 5,266,257 in October to 3,927,810 in November.

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5. “My Little Old Boy”

• Brand Participation Index: 371,681
• Media Index: 581,072
• Communication Index: 436,059
• Community Index: 393,832
• Audience Index: 1,767,022
• “My Little Old Boy” show’s November brand reputation index decreased by 32.60 percent from 5,266,257 in October to 3,549,666 in November.

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November Top 50 Korean Variety Show Brand Reputation Rankings

1. “Home Alone” (“I Live Alone”)
2. “Running Man”
3. “National Singing Contest”
4. “Knowing Bros” (“Ask Us Anything”)
5. “My Little Old Boy”
6. “How Do You Play?”
7. “2 Days & 1 Night Season 4”
8. “I Am Solo”
9. “Radio Star”
10. “Shooting Stars” (“Kick a Goal”)
11. “Street Man Fighter”
12. “My Golden Kids”
13. “Win or Nothing” (“Strongest Baseball”)
14. “The King of Mask Singer”
15. “Call of the Country”
16. “Immortal Songs”
17. “Tasty Guys”
18. The Manager”
19. “The Village President’s People”
20. “The Return of Superman”
21. “Story of the Day When You Bite Your Tail”
22. “Gayo Stage”
23. “Hidden Singer”
24. “Our Show 10”
25. “Lined Up Restaurant”
26. “Serious About Marriage”
27. “Tuesday Night Like”
28. “YO~! WELCOME TO KOREA!”
29. “Midnight Horror Story”
30. “Young Actors’ Retreat”
31. “Buddy Into the Wild”
32. “Men’s Life These Days: Groom’s Class”
33. “Dogs Are Incredible”
34. “Amazing Saturday”
35. “Stars’ Top Recipe at Fun-Staurant”
36. “Boss In The Mirror”
37. “The Backpacker Chef”
38. “Park Won-sook’s Live Together”
39. “Same Bed, Different Dreams 2: You Are My Destiny”
40. “Where is My Home”
41. “Taste of Travel”
42. “Europe Outside Your Tent
43. “Naked History”
44. “Wednesday Night Like”
45. “High School Mom and Dad”
46. “House on Wheels”
47. “Love Recall”
48. “Problem Child in House”
49. “World Dark Tour”
50. “Talk Pa One 25 o’clock”

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