On May 1, the Korean Business Research Institute has announced the top 50 most popular Korean variety star brand reputation rankings in May 2022.
Korean Variety Star Brand Reputation Rankings in May 2022
The Korean Business Research Institute has analyzed 47,734,451 data of 50 brands of Korean entertainers from April 1 to May 2, 2022. Compared to April variety stars’ brand big data of 39,207,747, it increased by 21.75 percent.
Kim Joon Ho topped the list with a brand reputation index of 2,716,309. In the keyword analysis, Kim Joon Hoo’s high-ranking phrases included “Dolsing 4men,” “My Little Old Boy,” and “Kim Ji Min.” Meanwhile, his highest-ranking related terms included “love,” “confess,” and “remarry.” Additionally, in positive – negative analysis, Kim Joon Ho earned 76.58 percent of positive reactions.
Top 5 Korean Variety Stars
1. Kim Joon Ho
- Brand Participation Index: 983,818
- Media Index: 624,832
- Communication Index: 547,629
- Community Index: 560,029
- Brand Reputation Index: 2,716,309
Compared to the brand reputation index of 940,637 in April, it increased significantly by 188.77 percent in May.
2. Kim Jong Kook
- Brand Participation Index: 443,848
- Media Index: 450,018
- Communication Index: 628,594
- Community Index: 846,670
- Brand Reputation Index: 2,369,130
Compared to the brand reputation index of 1,567,227 in April, it increased by 51.17 percent in May.
3. Yoo Jae Suk
- Brand Participation Index: 476,826
- Media Index: 476,764
- Communication Index: 496,672
- Community Index: 461,881
- Brand Reputation Index: 1,912,143
Compared to the brand reputation index of 2,219,576 in April, it decreased by 13.85 percent in May.
4. Lee Sang Min
- Brand Participation Index: 387,610
- Media Index: 590,542
- Communication Index: 418,633
- Community Index: 462,645
- Brand Reputation Index: 1,859,429
Compared to the brand reputation index of 959,852 in April, it increased by 93.72 percent in May.
5. Lee Seung Gi
- Brand Participation Index: 311,348
- Media Index: 311,759
- Communication Index: 429,443
- Community Index: 732,626
- Brand Reputation Index: 1,785,177
Compared with the brand reputation index of 1,644,391 in April, it increased by 8.56 percent in May.
Check out the top variety star brand reputation rankings below from February to May 2022.
Top 50 Korean Variety Star Brand Reputation Rankings in May 2022
- Kim Joon Ho
- Kim Jong Kook
- Yoo Jae Suk
- Lee Sang Min
- Lee Seung Gi
- Hong Hyun Hee
- Kang Ho Dong
- Super Junior’s Kim Heechul
- Park Myung Soo
- Kim Jong Min
- Tak Jae Hoon
- Kim Sung Joo
- Kim Gura
- Shin Dong Yup
- Kim Dong Hyun
- Ahn Jung Hwan
- HaHa
- Seo Jang Hoon
- Lee Hyori
- Park Na Rae
- Song Ji Hyo
- Jun Hyun Moo
- Jung Hyung Don
- Jo Se Ho
- Jung Joon Ha
- Lee Soo Geun
- Kim Min Kyung
- SECHSKIES’s Eun Ji Won
- Ji Suk Jin
- Cha Tae Hyun
- Kim Sook
- Yang Se Hyung
- Lee Kyung Kyu
- Park Mi Sun
- Song Eun Yi
- Noh Hong Chul
- Jang Doyeon
- Shin Bong Sun
- Lee Young Ja
- Kim Yong Man
- Lee Chun Soo
- Hur Jae
- Yoo Se Yoon
- Moon Se Yoon
- Kim Gook Jin
- Yang Se Chan
- Hyun Joo Yup
- Ahn Young Mi
- Ji Sang Ryeol
- Im Won Hee
Is your favorite Korean entertainer on the list?
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