The Korean Business Research Institute has released February’s most popular Kpop girl groups. Check out the Kpop girl groups that made it into the top 50 Kpop girl group brand reputation rankings in February 2023 below.
NewJeans Continuously to Lead KPop Girl Group Brand Reputation Rankings in February 2023
The Korean Business Research Institute has analyzed 52,437,380 Kpop girl group big data collected from January 12 to February 12, 2023. Compared to 55,441,187 brand big data of the Kpop girl group in January 2023, it decreased by 5.42 percent.
As a result, the top five Kpop girl groups in February were NewJeans, BLACKPINK, H1-KEY, IVE, and LE SSERAFIM. Rookie girl group NewJeans ranked first on the Kpop girl group list for three straight months with a brand value of 5,851,068 in February. However, compared to the group’s brand value in January, it decreased by 19.84 percent.
In the link analysis, the rookie group’s top-ranking of related terms were “record, breakthrough, becoming a fan.” Meanwhile, in the keyword analysis, the NewJeans’ top-ranking phrases were “OMG, YouTube, Hype Boy.” In addition, the girl group earned 86.13 percent of positive reactions in the positive-negative analysis.
BLACKPINK ranked second with a brand value of 4,928,763, marking a 20.26 percent decrease this month. Meanwhile, H1-KEY rose to the third rank with a brand value of 2,994,726, scoring a great leap of 1,872.60 percent since last month.
Further, Kpop girl group IVE dropped to fourth rank with a brand value of 2,789,385, followed by LE SSERAFIM in fifth with a brand value of 2,671,223.
See the complete list of Kpop brand reputation rankings for the top 50 girl groups in February 2023 below.
Here Are the Top 50 KPop Girl Group Brand Reputation Rankings in February 2023
- LE SSERAFIM
- Red Velvet
- Girls’ Generation
- Oh My Girl
- Girl’s Day
- Brave Girls
- Rocket Punch
- Ladies’ Code
- Brown Eyed Girls
- Weki Meki
- Purple Kiss
- Bling Bling
- Cherry Bullet
- Pink Fantasy
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