2022 Brand of the Year awards coincided with MTV VMAs 2022 on August 28. Two Kpop groups, Blackpink and Seventeen, won awards at two different events. Let’s check out the complete list of 2022 brand of the year awards winners in the Korean entertainment category.
2022 Brand of the Year Awards Winners for Korean Entertainment Category
The Korean Consumer Brand Committee and the Korean Consumer Forum hold “The Brand of the Year Award” yearly. One of the categories considered is the entertainment category. The entertainment category of the Brand of the Year awards honors Korean celebrities, including K-pop idols, entertainers, and actors. With their popularity, they can influence consumer preferences of various brands.
The awards can affect brand deals, ambassadors, advertisements, and model shows. Moreover, it can predict consumer demands and social media engagement and help brands determine which celebrities to work with and what the public wants.
The 2022 Brand of the Year awards ceremony coincided with the 2022 MTV VMAs, making Blackpink and Seventeen win awards at two different events on the same night. Check out the complete list of “2022 Brand of the Year” winners below.
MUSIC
SOLOIST / GROUP
Kpop Group
- Boy group: Seventeen
- Girl group: (G)I-DLE
Promising Group
- Boy group: DKZ
- Girl group: IVE
Rookie
- Boy group: Tempest
- Girl group: Viviz
- Soloist: Choi Yena (ex-IZ*ONE)
Soloist
- Male: Lim Young-woong
- Female: Girls’ Generation’s Taeyeon
Vocalist
- Male: Paul Kim
- Female: Younha
Advertising Model
- Male: Lim Young-woong
- Female: Blackpink’s Jennie
Versatile Artist
- Male: DinDin
- Female artist: (G)I-DLE’s Soyeon
- Crossover team: Forestella
ACTOR & ACTRESS
- Actor: Son Suk Ku
- Actress: Kim Tae Ri
Promising Actor & Actress
- Actor: Kim Min Kyu
- Actress: Seol In Ah
Idol Actor & Actress
- Actor: DKZ’s Jaechan
- Actress: Kim Sejeong (ex-I.O.I and Gugudan)
Rookie Actor & Actress
- Actor: Bae Hyun Sung
- Actress: Cho Yi Hyun
ENTERTAINER & BROADCASTER
- Male entertainer: Yoo Jae-suk
- Female entertainer: Jang Do Yeon
- Male idol entertainer: SHINee’s Key
- Female idol entertainer: Lee Mijoo (ex-Lovelyz)
- Male comedian: Kim Yong-myung
- Female comedian: Lee Eun Ji
- Versatile model: Joo Woo Jae
- Entertainer: Oh Eun-young
- Radio DJ: Red Velvet’s Wendy for ‘Wendy’s Young Street’
- Hot icon: Joo Hyun-young
- Best couple: Hong Hyun-hee and Jason
Other Profession
- E-sports team: T1
- Athlete: Park Sae Ri
- Player: Son Heung Min
- Youtuber: Davichi’s Kang Minkyung
PROGRAMS
- YouTube comedy channel: “Shootbox”
- Reality show: “I Live Alone”
- Weekend show: “Hangout With Yoo”
- Sports and entertainment show: “Kick A Goal”
- Online entertainment show: “MMTG”
- Talkshow: “Yoo Quiz On The Block”
Is your favorite Korean artist made on the list?
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