BLACKPINK Leads TOP 100 Korean Star Brand Reputation Rankings in August 2022

On August 31, the Korean Business Research Institute released the August brand reputation rankings for Korean stars: movie actors, drama actors, singers, trot singers, boy groups, girl groups, sports figures, and entertainers. As a result, BLACKPINK, Park Eun Bin, Lim Young Woong, BTS, and Son Heung Min dominated the big five in the Korean star brand reputation rankings in August 2022. Check out the complete list below!

August 2022 Korean Star Brand Reputation Rankings

The Korean Business Research Institute has analyzed 203,857,805 big data of Korean stars from July 31, 2022, to August 31, 2022. However, compared to 207,230,007 star brand big data in July, it decreased by 1.63%.

Check out the big five most popular Korean stars in South Korea for August 2022 below.

Top 5 Most Popular Korean Stars in August 2022

1. BLACKPINK

• Brand Participation Index: 1,975,988
• Media Index: 3,015,155
• Communication Index: 3,618,166
• Community Index: 5,019,020
• BLACKPINK’s August brand reputation index increased by 154.39 percent from 5,357,257 in July to 13,628,329 in August.

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2. Park Eun Bin

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• Brand Participation Index: 2,005,406
• Media Index: 1,185,797
• Communication Index: 2,166,834
• Community Index: 2,866,854
• Park Eun Bin’s brand reputation index decreased by 31.96 percent from 12,087,763 in July to 8,224,891 in August.

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3. Lim Young Woong

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• Brand Participation Index: 1,704,075
• Media Index: 1,169,329
• Communication Index: 1,692,317
• Community Index: 2,575,228
• Lim Young Woong’s August brand reputation index decreased 1.69 percent from 7,263,775 in July to 7,140,948 in August.

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4. BTS

• Brand Participation Index: 835,426
• Media Index: 1,534,288
• Communication Index: 2,173,755
• Community Index: 2,177,170
• BTS’ August brand reputation index increased by 27.45 percent from 5,273,104 in July to 6,720,638 in August.

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5. Son Heung Min

• Brand Participation Index: 1,195,462
• Media Index: 1,627,571
• Communication Index: 1,317,342
• Community Index: 1,515,449
• Song Heung Min’s August brand reputation index decreased by 28.33 percent from 7,891,136 in July to 5,655,824 in August.

In addition, here is the list of the top 30 most popular Korean stars in June, July, and August 2022.

 Top 100 Most Popular Korean Stars in August 2022

1. BLACKPINK
2. Park Eun Bin
3. Lim Young Woong
4. BTS
5. Son Heung Min
6. IU
7. PSY
8. TWICE
9. Kang Daniel
10. Girls’ Generation
11. Lee Jung Jae
12. IVE
13. Yoo Jae Suk
14. Jung Woo Sung
15. Kim Yuna
16. SEVENTEEN
17. Lee Chan Won
18. Kang Tae Oh
19. Red velvet
20. NCT
21. Taeyeon
22. NewJeans
23. Super Junior
24. Young Tak
25. Oh My Girl
26. (G)I-DLE
27. Lee Byung Hun
28. Son Ye Jin
29. Kim Jong Min
30. Baek Jong Won
31. WINNER
32. Park Hae-il
33. Lee Seung Gi
34. THE BOYZ
35. Kim Jong Kook
36. Go Yoon Jung
37. Hyun Jin Ryu
38. Son Suk Ku
39. Kim Ho Joong
40. Hyun Bin
41. Sunmi
42. Jung Dong Won
43. Kim Jun Ho
44. Lee Sang Min
45. Dong Hyun Kim
46. aespa
47. Song Ga In
48. MONSTA X
49. Park Na Rae
50. Park Jin Young
51. Le Sserafim
52. Park Seo Joon
53. Kim Hye Soo
54. Jung So Min
55. Kang Ki Young
56. fromis_9
57. Lee Jae Wook
58. Im Chang Jung
59. Hong Hyeon Hee
60. Byun Yo Han
61. Jang Yoon Jung
62. Kim Yeon Kyung
63. Sung Si Kyung
64. Kim Sung Kyu
65. Lee Hyori
66. Jang Minho
67. Ma Dong Seok
68. Gong Yoo
69. Jay Park
70. Zico
71. Seo Hyun Jin
72. Song Ji Hyo
73. Lee Young Ji
74. Kim Junsu
75. Kim Shin Young
76. Seo In Guk
77. Ryu Jun Yeol
78. Stray Kids
79. Kim Hee Jae
80. KyoungSeo
81. Lee Seung Yoon
82. Yoon Si Yoon
83. ENHYPEN
84. Jeon Hye Jin
85. TXT
86. Tak Jaehoon
87. Park Hyo Shin
88. Nam Jin
89. Go Kyung Pyo
90. Jannabi
91. STAYC
92. Son Hyun Joo
93. Lee Mu Jin
94. Bak Chang Geun
95. Bae Da Bin
96. Eum Mun Suk
97. Heo Seong Tae
98. Kwon Jin Ah
99. Lee Solomon
100. Yunchan Lim

Is your favorite Korean star made on the list?

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More to read about August Kpop and Kdrama Rankings:

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• TOP 100 Kpop Girl Group Member Brand Reputation Rankings in August 2022
• “Extraordinary Attorney Woo” and Its Stars Reign Over Most Buzzworthy Drama and Actor Rankings in Final Week On Air
• TOP 100 Kpop Boy Group Member Brand Reputation Rankings in August 2022
• TOP 100 Korean Singer Brand Reputation Rankings in August 2022

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