On July 31, the Korean Business Research Institute has released July brand reputation rankings for Korean stars, which consisted of singers, trot singers, boy groups, girl groups, movie actors, drama actors, sports figures, and entertainers. As a result, Park Eun Bin, Song Heung Min, and Lim Young Woong dominated the top three Korean star brand reputation rankings in July 2022. Check out the complete list below!
Actress Park Eun Bin Leads the Top 100 Korean Star Brand Reputation Rankings in July 2022
The Korean Business Research Institute has analyzed 207,230,007 big data of Korean stars from June 30, 2022, to July 31, 2022. Compared to 197,597,005 in June, it increased by 4.88 percent.
Check out the big five most popular Korean stars in South Korea for June 2022 below.
Top 5 Most Popular Korean Stars in June 2022
1. Park Eun Bin
- Brand Participation Index: 5,167,572
- Media Index: 2,236,361
- Communication Index: 2,717,938
- Community Index: 1,965,892
- July Brand Reputation Index: 12,087,763
- Park Eun Bin brand was newly entered in the Star Brand Reputation.
2. Son Heung Min
- Brand Participation Index: 1,003,799
- Media Index: 1,499,556
- Communication Index: 2,162,721
- Community Index: 3,225,060
- Son Heung Min’s July brand reputation index decreased by 3.02 percent, from 8,136,748 in June to 7,891,136 in July.
3. Lim Young Woong
- Brand Participation Index: 1,772,712
- Media Index: 1,155,487
- Communication Index: 1,666,379
- Community Index: 2,669,198
- July Brand Reputation Index: 7,263,775
- Lim Young Woong’s July brand reputation rankings decreased by 4.17 percent from 7,579,521 in June to 7,263,775 in July.
4. Kim Yuna
- Brand Participation Index: 2,316,259
- Media Index: 1,507,078
- Communication Index: 1,195,586
- Community Index: 1,981,121
- July Brand Reputation Index: 7,000,043
- Kim Yuna’s brand was newly entered the Star Brand Reputation.
5. Son Suk Ku
- Brand Participation Index: 1,079,492
- Media Index: 1,525,844
- Communication Index: 1,633,195
- Community Index: 1,603,213
- July Brand Reputation Index: 5,841,744
- Son Suk Ku’s brand reputation index decreased by 46.89 percent from 10,999,962 in June to 5,841,744 in July.
Go to the next page for the complete list of Top 100 Korean Star Brand Reputation Rankings in July 2022.