On May 29, the Korean Business Research Institute has released the brand reputation rankings for the most popular Korean stars, including sports figures, singers, trot singers, boy groups, girl groups, movie actors, drama actors, and celebrities. Read on for the top 100 Korean star brand reputation rankings in May 2022.
Son Heung Min Leads the Top 100 Korean Star Brand Reputation Rankings in May 2022
The Korean Business Research Institute has collected 210,956,762 big data of the Korean stars from April 29 to May 29, 2022. Compared to 206,452,665 star brand big data in April, It increased by 2.18 percent.
Son Heung Min took the No.1 place as the most popular Korean star this month. The South Korean football player who plays for Tottenham Hotspurs won the Premier League Golden Boot along with Mohammad Salah. As a result, Son Heung Min becomes the first Asian player to win the Premier League Golden Boot.
The Premier League Golden Boot winners showed each other love ❤️#SonHeungMin #mosalah #PremierLeague pic.twitter.com/EnSsjuXzG3
— EverythingFootball97 (@EFootball97) May 26, 2022
Check out the big five most popular Korean stars in South Korea for May 2022 below.
Top 5 Most Popular Korean Stars in May 2022
1. Son Heung Min
A message from Golden Boot winner, Heung-Min Son ? pic.twitter.com/gC6L3ic6ok
— Tottenham Hotspur (@SpursOfficial) May 22, 2022
- Brand Participation Index: 4,599,227
- Media Index: 3,785,279
- Communication Index: 5,773,084
- Community Index: 5,525,445
Son Heung Min’s May brand reputation index increased by 230.48 percent, from 5,955,945 in April to 19,683,035 in May.
2. Lim Young Woong
- Brand Participation Index: 2,498,743
- Media Index: 1,503,479
- Communication Index: 2,094,768
- Community Index: 3,689,928
Lim Young Woong’s May brand reputation index increased by 15.13 percent from 8,501,064 in April to 9,786,918 in May.
3. BTS
- Brand Participation Index: 1,140,114
- Media Index: 1,278,569
- Communication Index: 2,461,254
- Community Index: 3,252,767
BTS’ May brand reputation decreased by 26.42 percent from 11,052,255 in April to 8,132,704 in May.
4. PSY
- Brand Participation Index: 742,061
- Media Index: 1,158,772
- Communication Index: 2,522,681
- Community Index: 2,391,475
PSY’s May brand reputation rankings increased by 80.02 percent from 3,785,687 in April to 6,814,988 in May.
5. IU
- Brand Participation Index: 987,702
- Media Index: 1,214,924
- Communication Index: 1,527,512
- Community Index: 2,986,193
IU’s May brand reputation index increased by 24.07 percent from 5,413,408 in April to 6,716,331 in May.
In addition, here is the list of the top 30 most popular Korean stars in March, April, and May 2022.
May Top 100 Most Popular Korean Stars
- Son Heung Min
- Lim Young Woong
- BTS
- PSY
- IU
- BLACKPINK
- Son Suk Ku
- Lee Chan Won
- Kang Daniel
- Ryu Hyun Jin
- Red Velvet
- TWICE
- Kim Joon Ho
- Kim Hye Soo
- NCT
- Kim Jong Kook
- (G)I-DLE
- Yoo Jae Suk
- Lee Byung Hun
- Lee Jung Jae
- SEVENTEEN
- Girls’ Generation’s Taeyeon
- Young Tak
- Ma Dong Seok
- BIGBANG
- Girls’ Generation
- Song Ga In
- Son Ye Jin
- Jeong Dong Won
- Lee Seung Gi
- Oh My Girl
- Park Goon
- Monsta X
- WJSN
- EXO
- Lee Sang Min
- Baek Jong Won
- IVE
- Kim Tae Ri
- aespa
- Kim Dong Hyun
- Shin Min Ah
- WINNER
- Kim Ji Won
- Jang Yoon Jeong
- MAMAMOO
- Han Ji Min
- ASTRO
- HyunA
- Honey Lee
- BTOB
- Lee Joon Gi
- Park Na Rae
- Yoon Yuh Jung
- The Boyz
- Kim Jong Min
- Lee Hyo Ri
- Han Hyo Joo
- Kim Hee Sun
- Sung Si Kyung
- Im Chang Jung
- Jessi
- Jang Minho
- Song Ji Hyo
- Brave Girls
- Park Bo Young
- Kim Sook
- Jung Joon Ho
- Kim Da Mi
- Jeong Hyeong Don
- Kim Ji Eun
- Ahn Jung Hwan
- Na Hoon Ah
- LOONA
- Stray Kids
- Highlight
- Treasure
- Cha Tae Hyun
- Lee Seung Yoon
- Lee Jeong Eun
- Kim Heejae
- TXT
- Cha Seung Won
- Hong Hyun Hee
- Yoon Si Yoon
- Jannabi
- Lee Yo Won
- LE SSERAFIM
- Tak Jae Hoon
- Bolbbalgan4
- Hong Ji Yun
- Park Joo Mi
- Bae Da Bin
- Kep1er
- Be’O
- Nmixx
- Park Chang Geun
- MeloMance
- Lee Mu Jin
- Lee Solomon
Is your favorite Korean star on the list?
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Source: Brikorea.
