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As Big Hit is reported to change their official company name to HYBE Corporation, Kpop fans instantly reacted to the change. They even took over Twitter with #WhatDoYouBelieveIn since HYBE will use “We Believe in Music” as their slogan.
Big Hit Entertainment change to HYBE Corporation
Big Hit establishment
Let’s go back a bit to when Big Hit was first established. Big Hit Entertainment was first founded in 2005. And it is not a secret that BTS, one of Kpop groups under Big Hit, has pulled Big Hit out of bankruptcy.
Today, 16 years after the establishment, Big Hit has multiple subsidiaries, including Source Music, Pledis Entertainment, Belift Lab, and KOZ Entertainment, known as Big Hit Labels. As reported, Big Hit is also teaming up with Kiswe Mobile, Naver, and Universal Music, as well as investing in AI Audio Technology Company, Supertone.
Why Big Hit change to HYBE?
According to reports on March 10, the official company name of Big Hit Entertainment will be changed to HYBE Corporation. The company head, Bang Si Hyuk, stated, “We’ll become the world’s leading entertainment and lifestyle platform company. By removing ‘entertainment,’ we’ll have a new, comprehensive image as a general content group, which is our mission.”
As stated in AllKpop, HYBE will also oversee real estate by renting out practice rooms and other spaces for their subsidiary companies and affiliates alongside music production, performance, management, and internet business. They will hold the general shareholder’s meeting for changing Big Hit Entertainment to HYBE Corporation on March 30 KST.
According to the report, HYBE will use “We Believe in Music” as the slogan. Therefore, Kpop fans quickly took over Twitter with the #WhatDoYouBelieveIn.
This what I got to know By now:— 새⁷🍒🦢 (@daebakbangtang)
-Bighit will change into HYBE
-Bighit is not changing to HYBE
-They are Just prompting HYBE's logo We believe in music through #WhatDoYouBelieveIn
-It can be a mobile application or something similar
CAN SOMEONE TELL ME WHAT IS HAPPENING!?!?😭😭 pic.twitter.com/QT3SQuBjFq10, 2021
NOO!! Just no! The intro that i've been watching for so long, will possibly change if ever BIGHIT ENT. will change into HYBE Ltd. I thought it will last forever :((— seonyeonhoes (@baAaAanNgtAn) March 10, 2021
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