The worldwide K-content hub ”Cokodive” has publicized its progression towards acquiring 2 million followers on its social media, including Instagram and TikTok. ”Cokodive” is a platform owned and operated by ”MobiContentsTech”, a subsidiary specializing in data of the digital advertising technology firm ”Mobidays” (CEO Yoo Beom-ryung) since June this year. Not only growing followers on social media, but “Cokodive” also had the honor of being a guest at the 2024 S/S Seoul Fashion Week.
Cokodive, a Global K-Content hub Commerce Platform
Currently, as a global K-content commerce platform, ”Cokodive” sells over 920 items, including music albums, light sticks, and official merchandise from 130 artists like BTS, BLACKPINK, TWICE, Stray Kids, SEVENTEEN, among others.
With a global user base of 1.65 million across 200 countries, mainly in North America, ”Cokodive” has emerged as a leading K-content platform. Its previous year’s sales surpassed 30 billion won, courtesy of its 2 million social media enthusiasts worldwide.
Enhanced User Engagement and Trust
@cokodive COKO where you going!? #코코다이브 #cokodive #seoulfashionweek #서울패션위크 ♬ this is viral lol – bella hadid 🦋
In August, the brand grew in popularity, with over 3.05 million monthly views on TikTok alone. The significant trust and relationship developed with the audience through social platforms are considered valuable assets by ”Cokodive”. The company discerns the desires of its international fanbase via social media platforms and subsequently curates and provides products with precise targeting, sustaining a high conversion rate. ”Cokodive” is evolving its business through data-driven technology and global fandom insights.
Furthermore, ”Cokodive” maintains its own specialized logistics hub for international deliveries and a dedicated customer service center abroad, enhancing overall user satisfaction for its international fanbase. This has led to the continuity in purchases by loyal customers, with a repeat customer rate of 70% in the first half of this year. Possessing a robust consumer foundation, ”Cokodive” is not only augmenting its market presence in primary sales regions but is also diversifying its reach and operations into emerging markets.
Diversification and Future Prospects
Meanwhile, ”CokoDive” is projected to broaden its service scope to encompass K-beauty and K-fashion, along with K-pop affiliated goods in the forthcoming periods. On the 5th, it had the honor of being a guest at the 2024 S/S Seoul Fashion Week by the invitation of the fashion label ULKIN. It engaged in a dance challenge alongside the emerging girl group, KISS OF LIFE, to broadcast to international fans. Expectations are high for ”Cokodive” to continue evolving and providing a broader and more varied range of services in the future.
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