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The Korean Business Research Institute has issued the most popular Kpop boy group in February 2021 in the Top 50 KPop Boy Group Popularity and Brand Reputation Rankings.
Most Popular KPop Boy Group and Their Brand Reputation Rankings in February 2021
For the analysis, the institute has collected 52,820,091 big data of the K-pop boy group from January 11 to February 11, 2021. Moreover, compared to the 57,697,220 brand big data in January, it decreased by 8.45%.
As a result of the analysis, BTS remains in the first spot. Then, NCT at the second spot, SEVENTEEN at the third spot, EXO at the fourth spot, and SHINee at the fifth spot.
Furthermore, high ranking keywords related to BTS are “Billboard,” “Spotify,” and “Dynamite.” In addition to this, the words “select,” “record,” and “win” are the highest-ranking related terms. Additionally, the Kpop boy group’s positive-negative analysis has positive reactions of 87.52%.
Top 5 KPop Boy Group Brand Reputation Rankings
1. BTS
Brand Participation Index: 1,992,496
Media Index: 3,323,022
Communication Index: 3,706,365
Community Index: 3,674,731
The analysis result of Brand Reputation Index is 12,696,615.
Compared to January’s brand reputation index of 18,656,046, it fell by 31.94%.
2. NCT
새해 복 많이 받으세요💚
— NCT (@NCTsmtown) February 11, 2021
【엔시티 설맞이 윷놀이】
✔️COMING SOON ➫ 2021.02.12 (KST)
✔️NCT Official YouTubehttps://t.co/ifm60qUMxq#NCT #엔시티설맞이윷놀이#해피설날 #happylunarnewyear pic.twitter.com/iaXzNpZPZN
Brand Participation Index: 276,320
Media Index 1,465,484
Communication Index: 1,601,613
Community Index: 1,099,874
The analysis result of Brand Reputation Index is 4,443,291.
Compared to January’s brand reputation index of 5,115,736, it fell by 13.14%.
3. SEVENTEEN
Brand Participation Index: 529,320
Media Index: 943,659
Communication Index: 1,631,758
Community Index: 1,078,852
As the result, the Brand Reputation Index was analyzed as 4,183,589.
Compared to January’s brand reputation index 4,613,058, it fell by 9.31%.
4. EXO
2021 SM ARTIST SEASON'S GREETINGS PHOTO PACK #EXO
— EXO (@weareoneEXO) February 5, 2021
2월 5일(금)부터 다양한 온라인 판매처를 통해 예약하실 수 있습니다.
▶ Online Store
SMTOWN &STORE : https://t.co/gdPodESM7U
SM Global Shop : https://t.co/Ig5tiow9rz
SM TRUE Store : https://t.co/0T0u3SfXzQ pic.twitter.com/6CHUa0KaDA
Brand Participation Index: 189,816
Media Index: 707,745
Communication index: 763,703
Community Index: 595,250
The analysis result of Brand Reputation Index is 2,256,513.
Compared to January’s brand reputation index of 2,474,404, it fell by 8.81%.
5. SHINee
SHINee | Mood Sampler – Fake Reality
— SHINee (@SHINee) February 8, 2021
SHINee The 7th Album [Don’t Call Me]
☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/7JH4YVJtgC
Brand Participation Index: 167,200
Media Index: 310,439
Communication Index: 333,694
Community Index: 866,188
The analysis result of Brand Reputation Index is 1,677,521.
Compared to January’s brand reputation index of 1,569,640, it increased by 6.87%.
TOP 50 KPop Boy Group Popularity and Brand Reputation Rankings in February 2021
1. BTS
2. NCT
3. SEVENTEEN
4. EXO
5. SHINee
6. TREASURE
7. 2PM
8. BTOB
9. THE BOYZ
10. TXT
11. Super Junior
12. MONSTA X
13. Golden Child
14. GOT7
15. VICTON
16. ASTRO
17. Stray Kids
18. AB6IX
19. INFINITE
20. ENHYPEN
21. ONEUS
22. CRAVITY
23. TVXQ
24. ATEEZ
25. SF9
26. BIGBANG
27. NU’EST
28. T1419
29. SECHSKIES
30. WINNER
31. Shinhwa
32. PENTAGON
33. CIX
34. HIGHLIGHT
35. VIXX
36. BOYFRIEND
37. ONF
38. TREI
39. B1A4
40. MIRAE
41. MCND
42. Ciipher
43. Block B
44. BAP
45. 2AM
46. TEENTOP
47. DRIPPIN
48. JYJ
49. P1HARMONY
50. BXK
Is your favorite Kpop boy group on the list?
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