February 2021 KPop Boy Group Popularity & Brand Reputation Rankings

The Korean Business Research Institute has issued the most popular Kpop boy group in February 2021 in the Top 50 KPop Boy Group Popularity and Brand Reputation Rankings.

Most Popular KPop Boy Group and Their Brand Reputation Rankings in February 2021

For the analysis, the institute has collected 52,820,091 big data of the K-pop boy group from January 11 to February 11, 2021. Moreover, compared to the 57,697,220 brand big data in January, it decreased by 8.45%.

As a result of the analysis, BTS remains in the first spot. Then, NCT at the second spot, SEVENTEEN at the third spot, EXO at the fourth spot, and SHINee at the fifth spot.

Furthermore, high ranking keywords related to BTS are “Billboard,” “Spotify,” and “Dynamite.” In addition to this, the words “select,” “record,” and “win” are the highest-ranking related terms. Additionally, the Kpop boy group’s positive-negative analysis has positive reactions of 87.52%.

Top 5 KPop Boy Group Brand Reputation Rankings

1. BTS

Brand Participation Index: 1,992,496

Media Index: 3,323,022

Communication Index: 3,706,365

Community Index: 3,674,731

The analysis result of Brand Reputation Index is 12,696,615.

Compared to January’s brand reputation index of 18,656,046, it fell by 31.94%.

2. NCT

새해 복 많이 받으세요?

【엔시티 설맞이 윷놀이】
✔️COMING SOON ➫ 2021.02.12 (KST)
✔️NCT Official YouTubehttps://t.co/ifm60qUMxq#NCT #엔시티설맞이윷놀이#해피설날 #happylunarnewyear pic.twitter.com/iaXzNpZPZN

— NCT (@NCTsmtown) February 11, 2021

Brand Participation Index: 276,320

Media Index 1,465,484

Communication Index: 1,601,613

Community Index: 1,099,874

The analysis result of Brand Reputation Index is 4,443,291.

Compared to January’s brand reputation index of 5,115,736, it fell by 13.14%.

3. SEVENTEEN

Brand Participation Index: 529,320

Media Index: 943,659

Communication Index: 1,631,758

Community Index: 1,078,852

As the result, the Brand Reputation Index was analyzed as 4,183,589.

Compared to January’s brand reputation index 4,613,058, it fell by 9.31%.

4. EXO

2021 SM ARTIST SEASON'S GREETINGS PHOTO PACK #EXO
2월 5일(금)부터 다양한 온라인 판매처를 통해 예약하실 수 있습니다.

▶ Online Store
SMTOWN &STORE : https://t.co/gdPodESM7U
SM Global Shop : https://t.co/Ig5tiow9rz
SM TRUE Store : https://t.co/0T0u3SfXzQ pic.twitter.com/6CHUa0KaDA

— EXO (@weareoneEXO) February 5, 2021

Brand Participation Index: 189,816

Media Index: 707,745

Communication index: 763,703

Community Index: 595,250

The analysis result of Brand Reputation Index is 2,256,513.

Compared to January’s brand reputation index of 2,474,404, it fell by 8.81%.

5. SHINee

SHINee | Mood Sampler – Fake Reality

SHINee The 7th Album [Don’t Call Me]

☎️❌ Release ➫ 2021.02.22#SHINee #샤이니#Dont_Call_Me pic.twitter.com/7JH4YVJtgC

— SHINee (@SHINee) February 8, 2021

Brand Participation Index: 167,200

Media Index: 310,439

Communication Index: 333,694

Community Index: 866,188

The analysis result of Brand Reputation Index is 1,677,521.

Compared to January’s brand reputation index of 1,569,640, it increased by 6.87%.

TOP 50 KPop Boy Group Popularity and Brand Reputation Rankings in February 2021

1. BTS

2. NCT

3. SEVENTEEN

4. EXO

5. SHINee

6. TREASURE

7. 2PM

8. BTOB

9. THE BOYZ

10. TXT

11. Super Junior

12. MONSTA X

13. Golden Child

14. GOT7

15. VICTON

16. ASTRO

17. Stray Kids

18. AB6IX

19. INFINITE

20. ENHYPEN

21. ONEUS

22. CRAVITY

23. TVXQ

24. ATEEZ

25. SF9

26. BIGBANG

27. NU’EST

28. T1419

29. SECHSKIES

30. WINNER

31. Shinhwa

32. PENTAGON

33. CIX

34. HIGHLIGHT

35. VIXX

36. BOYFRIEND

37. ONF

38. TREI

39. B1A4

40. MIRAE

41. MCND

42. Ciipher

43. Block B

44. BAP

45. 2AM

46. TEENTOP

47. DRIPPIN

48. JYJ

49. P1HARMONY

50. BXK

Is your favorite Kpop boy group on the list?

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