On June 29, Hyundai Motor released a video titled “Welcome to the Family with BTS” featuring Boston Dynamics’ robot Spot dance-off with “IONIQ: I’m On It.” The video was released to celebrate the acquisition of Boston Dynamic to Hyundai, which featuring BTS as its global brand ambassador.
Watch Celebration of Hyundai Motor Acquires Boston Dynamics with BTS x Spot Robot Dance-off.
Hyundai x Boston Dynamics Acquisition
Back in late 2019, Hyundai announced its ‘Strategy 2025’ roadmap to transition into ‘Smart Mobility Solution Provider,’ which aims to “foster Smart Mobility Service and Smart Mobility Device as two important business pillars.”
On June 21, Hyundai Motor Group, a multi-billion dollar motor company based in South Korea has officially acquired Boston Dynamics for more than 1.1 billion dollars.
Moreover, Hyundai believes robotics a crucial part of its business. As cited in the Hyundai news,
With the acquisition of Boston Dynamics, Hyundai Motor will expand its new robotics business to provide customers with exciting mobility experiences. We look forward to exploring new marketing opportunities to communicate with millennials and Gen Z, in particular, about the enormous potential offered by Hyundai’s new robotics in daily life, enabling progress for humanity.Thomas Schemera . Executive Vice President and Global Chief Marketing Officer at Hyundai Motor
Hyundai has already started developing its robotics programs. The company has campaigned to integrate robots and wearable technology into the car manufacturing process to help workers with repetitive tasks. One of them is VEX, a wearable robot that is an exoskeleton vest designed to assist production line workers.
Boston Dynamics is a famous robotic company. Two of the most famous creations are Atlas and Spot. These robots can do mind-blowing movements like flipping, dancing, fetching, and jumping.
Back in 2017, Elon Musk retweeted and commented about robot Atlas’s ability to back-flipping.
This is nothing. In a few years, that bot will move so fast you’ll need a strobe light to see it. Sweet dreams… https://t.co/0MYNixQXMw— Elon Musk (@elonmusk) November 26, 2017
Boston Dynamic’s ‘Spot’ and ‘Atlas’ robots dance to BTS’s “IONIQ: I’m On It.”
In the video “Welcome to the Family with BTS,” Boston Dynamic’s robots “Spot” and “Atlas” dance to “Ioniq: I’m On It” with BTS. “Ioniq: I’m On It” is an anthem released for “IONIQ,” a South Korean automotive brand and division of Hyundai Company.
The video begins with Kid’s NEXO directing Boston Dynamic’s robotic dog called ‘Spot’ into a film studio and meet BTS.
Throughout the video, the robot shows its skill to do BTS’ movements and choreography. Like the tilting head, down, push-up, run in place, to choreography movements.
Further, ‘Atlas,’ a humanoid robot, also show-off its skill. It performs a choreographed dance, raising the excitement level even higher.
Subsequently, both robots are mastering BTS choreography at the end of the video. The video shows how Boston Dynamic’s robots can do many physical movements, including dance choreography.
Now, check out seven Spot robots dancing with smooth choreography to BTS’s “IONIQ: I’m On It.”
So, what do you think about upcoming technology and choreography?
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