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The Korean Business Research Institute has published the Top 50 KPop Boy Group Popularity and Brand Reputation Rankings for January 2021.
As cited from Rekorea, “Brand reputation index is an index derived from big data brands and analyzes the consumer behavior which consists of participation value, communication value, media value, and community value. Through brand reputation analysis, it is possible to find out who, where, how, and why is talking about the brand”.
Top 50 KPop Boy Group Popularity & Brand Reputation Rankings in January 2021
For the analysis, the institute has collected big data of 57,697,220 brands reputation of Kpop boy group from December 9, 2020, to January 9, 2021. Moreover, compared to the 60,938,158 big data of Kpop boy group brand reputation in December, it decreased by 5.32%.
Top 5 KPop Boy Group Brand Reputation Rankings
1. BTS
Brand Index: 18,656,046
Participation Index: 2,755,544
Media Index: 5,761,918
Communication Index: 4,797,587
Community Index: 5,340,997
Compared to the brand reputation index of 23,659,001 in December 2020, it fell 21.15% in January.
2. NCT
Brand Index: 5,115,736
Participation Index:500,720
Media Index: 1,752,957
Communication Index: 1,711,695
Community Index: 1,150,364
Compared to the brand reputation index of 5,341,172 in December 2020, it fell 4,22% in January.
3. SEVENTEEN
Brand Index: 4,613,058
Participation Index: 829,840
Media Index: 1,204,572
Communication Index: 1,538,204
Community Index: 1,040,443
Compared to the brand reputation index of 3,602,368 in December 2020, it rose 28,06% in January.
4. EXO
Brand Index: 2,474,404
Participation Index: 201,344
Media Index: 773,363
Communication Index: 867,635
Community Index: 632,061
Compared to the brand reputation index of 3,201,871 in December 2020, it fell 22,72% in January.
5. THE BOYZ
Brand Index: 1,856,697
Participation Index: 247,192
Media Index: 1,009,278
Communication Index: 339,753
Community Index: 260,473
Compared to the brand reputation index of 1,644,244 in December 2020, it rose 12.92% in January.
TOP 30 KPop Boy Group Brand Reputation Rankings in November 2020 – January 2021
As a result of the analysis, BTS is still at the #1 rank. Then, at #2, there is NCT and SEVENTEEN at #3, followed by EXO at #4 and The Boyz at #5.
Moreover, the results of the high ranking keyword analysis associated with BTS are “Billboard,” “Dynamite,” and “Map of the Soul.” In addition to this, the words “record,” “dominate,” and “chosen” are the highest-ranking related terms. Additionally, the group’s positive-negative analysis has positive reactions of 80.45%.
TOP 50 KPop Boy Group Popularity & Brand Reputation Rankings in January 2021
1. BTS
2. NCT
3. SEVENTEEN
4. EXO
5. The Boyz
6. GOT7
7. SHINee
8. Super Junior
9. MONSTA X
10. NU’EST
11. TXT
12. Stray Kids
13. TREASURE
14. ASTRO
15. ATEEZ
16. INFINITE
17. CRAVITY
18. BIGBANG
19. ONF
20. VIXX
21. Block B
22. Golden Child
23. WINNER
24. BTOB
25. TVXQ
26. TOO
27. VICTON
28. PENTAGON
29. AB6IX
30. SF9
31. 2PM
32. Verivery
33. Trei
34. ROMEO
35. B1A4
36. Highlight
37. ONEUS
38. Sechs Kies
39. CIX
40. Teen Top
41. BAP
42. Shinhwa
43. Myname
44. DONGKIZ
45. JYJ
46. HOTSHOT
47. 2AM
48. F.T. Island
49. MCND
50. Newkidd
Is your favorite KPop boy group on the list?
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